You may be wondering, why your amazon listing is not getting the expected sales that you desire. The key reason behind this is that you may not be doing proper follow-up work after listing your item on amazon. Listing items on Amazon is very easy and can be done within a short time, but making the Amazon listing profitable requires much work and effort. There are numerous tasks that you need to complete before your Amazon listing starts to generate sales and be visible to your potential customers. Listing products on Amazon is just the beginning part of your work, you will have to do lots of follow-up tasks to ensure that your product listing is successful.
Improving Your Amazon Listing To Be Profitable
To be profitable on Amazon, you will need to have well-optimized content at the beginning. After that, you will need to work on some more tasks that will ensure your product becomes profitable and draw in sales. We are going to go through all the tasks that you will need to follow up on and provide you with all the details. These follow-up tasks are as follows:
- Not researching the product
- Not listed in a proper category
- Lower Buybox Percentage
- Poor Listing Optimizations
- Poor Images
- Higher Late Shipment Rate
- Lower Account Health
- No PPC/Advertising
- No A+/EBC Content
Not Researching the Product
First and most important is your product sourcing. When you are a manufacturer, you are out of the issue. Human character shows, people buy items from a shop that offers reasonable pricing with great quality products. Because if your item quality is not up to the mark, your listings will get bad customer reviews.
Eventually, when other customers see those negative reviews, they will become demotivated to purchase from you and will go to buy from your competitors. In the end, you will lose sales. This is as simple as drinking water. So instead of bad reviews try to have 5-star reviews on your Brand and listings. If you want to know how to do more product research, you can go over this post to know better about product research.
Not Listed In A Proper Category
The next issue is, sometimes we don’t follow the category trends. We have to know from which category my niches are generating sales. If you can ensure, your items are in the right categories, sales will come soon. It’s not rocket science. We can select the best performable category using amazon’s growth of opportunities or competitor research That’s another story. I will show you them later.
Lower Buybox Percentage
Also, you must keep your items in the Buybox and stock. Technically Buy Box is the permission to ignore everything else. If you got the buy box, you are the person making the sales. Because nobody is gonna click on the see more buying options and purchase. No one does so as I am doing.
Poor Listing Optimizations
After sourcing your quality items at a cost-effective price, and setting up the category, you need to focus on your product detail page. Genuine buyers always follow the product information and reviews before purchasing from you. So you must have SEO friendly title, with featured bullet points at list 5.
A proper Amazon listing that can generate organic sales must have the below points:
- Optimized title with high searchable Kws
- At least 7 Proper images
- Product Video
- A+/EBC
Poor Images
But think about your listing’s detail page without images, they will not look good. So keep a good quality main image with other infographics and lifestyle images. You should maintain a sequence for image formation. It will make your listing looks more beautiful and presentable. You should keep at least 7 good quality zoomable images inside the item detail pages
No A+/EBC Content
Now comes the description or A+ page, if you have a brand registry, let’s create A+ or premium A+ for your listings. You can find lots of ideas and information about creating A+ in our channel. But if you are not a brand registered seller for Amazon, you have to create a description that shows the usefulness and daily life usage of your items. Last but not the list, include your back-end search terms. Make Sure, Your Listings Are Indexed with the right keywords.
Higher Late Shipment Rate
Then you have to focus on your shipping rate if you are selling as a merchant. Keep the late shipment rate below 4%, otherwise, your FBM selling privilege will be restricted. Late shipments will also cause negative reviews on your brand. Do you think, we should carry negative reviews? I don’t think so. A listing with less than 3 stars is not eligible for Amazon prime. So you are losing sales here.
Lower Account Health
If you are a dropship seller, and you sell a lot of items that you don’t win, there are chances that your account health might get at Risk. Always be aware of this. Fix what is hampering and hurting your Amazon seller account to get more BuyBoxes.
No PPC/Advertising
Till If you did everything right, You should think again. Because you are yet to set up your Amazon ad campaigns. Items became best sellers when they will get more sales. and amazon ads are the ways to generate good selling numbers. If you don’t know how to set up various amazon ad campaigns or PPC, just check our other PPC-related videos for free.
Conclusion
I think we have successfully answered the question “Why is your Amazon listing not getting expected sales?” We have provided you with all the things that you will need to do and given you a detailed explanation for every point. You will have to work on these points to make your product listing successful and make lots of sales. If you need any more assistance, please comment on your issue in the comment section or mail us with this video reference at info@ecomclips.com.
