Amazon Advertising Services

Growth Sales with Strategic Amazon Sponsored Ads

  • 6+ Years Experience
  • 135M+ Spend Managed on Amazon Advertising
  • 1.1B+ Revenue Generated on Amazon

Amazon is a data mine for sellers. With our Amazon Ads Certified expert, we drive into those data to make a strategy where an account needs the most focus. Before investing money, Amazon sellers need to be more strategic so they can get the most returns.


As an Amazon advertising agency, we have a dedicated Amazon Ads Certified expert team who can build an Amazon advertising strategy for your account whether it’s a newly launched or a running Amazon brand to build traffic and conversion, Ecomclips will help you showcase your products in the right place to grow your business.

Looking for a pay per click marketing specialist?

eComClips will assign an Expert PPC (Pay Per Click) Marketing Manager for you.

Amazon Advertising Agency

A to Z Amazon PPC Management Service


Amazon PPC or Pay-Per-Click advertising is crucial for every Amazon seller. As competition is increasing a lot it's much difficult now to be up on top of everything. As an Amazon PPC agency, we can help you with all sorts of plans, suggestions, and optimization to grow your business. We, Ecomclips are an Amazon A to Z service provider where you will find all sorts of services that need to manage your Amazon account day to day.

Ecomclips Amazon Advertising Strategy Approach

Your Amazon account is your digital storefront. Make it welcoming, make it trustworthy, make it compelling

1. Amazon Account Audit:

We start our work by auditing the account. We pull out all previous data and do a data-driven analysis to know about the account.


2. Research Amazon Competitor & Keywords:

After understanding the item and account trend we drive to get Amazon competitor and keywords data. That will help us to keep track in the long run.


3. Build Amazon PPC Strategy:

Amazon's ads strategy is the most important part of business success. We initially prepared a 3 months plan with monthly and weekly breakdowns to measure and reach the goal.


4. Create Amazon PPC Campaigns:

After research & strategy, We will start implementing them in the account by creating all types of campaigns like Sponsored products, brands, Displays, and Video ads.


5. Regular Amazon Campaign Optimization:

Regular optimization will give the account more growth towards the goal. Each day we will check all major metrics like ACoS, TACoS, CTR, CVR, Budget, etc to be on top.


6. Weekly Call & Reporting:

With our transparent report system, you will able to keep yourself updated on everything and our strategic call will show you the path to reach the goal faster.


Amazon Marketing Services


1. Amazon Sponsored Products:

We do strategic keyword research for Amazon Sponsored Products to identify high-performing keywords, leveraging various match types (broad, phrase, exact) to refine targeting. We also utilize placement and other bidding strategies. Our bidding strategy involves accurate bid management to maintain competitiveness while maximizing ROI. Additionally, we focus on ad optimization to maximize conversion above average. (The average Amazon PPC conversion rate is 14%).


2. Amazon Sponsored Brands:

Sponsored Brands (SB) campaigns have an average CTR of 0.4%. For Amazon Sponsored Brands, our strategy involves creative ad design to captivate audiences, boost the visibility of the Amazon store, and increase brand awareness. We aim to attract new-to-brand (NTB) customers through compelling ad content and strategically promote brand videos to engage and inform potential buyers. Our approach aims to create a powerful brand presence on Amazon, driving traffic and conversions while maintaining brand loyalty and recognition.


3. Amazon Sponsored Display:

Campaigns with targeted audience segments have shown up to a 30% increase in click-through rates, while retargeting strategies have resulted in a 20% higher conversion rate compared to non-retargeted campaigns. For Amazon Sponsored Display, we employ targeted audience segmentation to reach specific demographics and interests, ensuring precise ad delivery. We focus on ad creative development to engage visuals and messages to capture attention and drive clicks.


4. Amazon DSP:

Amazon DSP's advanced audience targeting features have shown a 40% increase in engagement compared to traditional targeting methods. Also, Cross-device retargeting has resulted in a 25% higher conversion rate among users who have interacted with our brand across multiple devices. We can reconnect with users who have interacted with our brand or products across different platforms to maximize conversion opportunities through cross-device retargeting campaigns.


5. Amazon Attribution:

We use Amazon Attribution so we can optimize our marketing strategies to increase outside Amazon traffic, and foster better collaboration between different marketing channels. It provides insights into customer behavior, allowing advertisers to understand the impact of their ads on driving traffic and sales on Amazon.


6. Amazon Post:

Amazon Posts experience a 9% increase in brand consideration and a 30% increase in product views. It allows brands to create engaging content on Amazon's platform, increasing their brand visibility and cross-promotion opportunities. For those who have an Amazon store, we use Amazon Post for those brands.


Take a Free 7-Day Trial Offer

We provide clients with a complimentary 7-day trial offer. During this phase, we initiate advertising with a minimal budget and focus on advertising a single product. We share a detailed plan of action tailored to that specific product. Following the trial period, we review the progress in a meeting with the client. If mutually agreed upon, we proceed to the paid program.

Why Hire Us?


1. Tailored Solutions for Your Brand's Needs:

It’s not just the PPC, It’s about building your brand across Amazon and the internet as a whole. That drives true recognizable success.


2. Stay Ahead with the Latest in Technology:

Our experts always stay updated with all of Amazon's latest tech and features. We also apply those to our projects regularly for the best output in the most effective way.


3. Provide Top PPC Experts:

We provide extensive 6 months of training in the field to our employees before handing over an account. Plus there is always a 2-step layer with a Manager (3+ years experienced) and a Senior Manager (4-5 years experienced) who ensures optimal account growth.


4. Provide One-to-One Support:

We always value your questions and concerns. We also prefer to keep ourselves clear to you so there might be any questions anytime to your mind. Therefore we provide a dedicated account manager for your account who will be responsible for addressing all your queries on time.


5. 100% Transparent:

There are no magic or tricks. We show you what we are doing, tell you why we are doing it, and provide you with the documents you need to keep to make yourself clear even after our partnership ends.


6. Explore Our Proven Track Record of Success:

We are happy to provide you with the results and insights of our previous works. We are proud of the work we have achieved with each of our clients. So let's schedule a free call and check our case studies.


Other Similar Services we offer

In the area of e-commerce marketplace advertising, not only Amazon, we serve a wide range of areas. Here are the other PPC Ads services that we provide.


  • Walmart Advertising Services
  • eBay Sponsored Ads Services

Besides these, as a marketplace advertising agency, we also have expertise in Advertising on Etsy, Target, Wayfair, and other major marketplaces.

Frequently Asked Question

  • Question: How many years of experience do you have in managing Amazon PPC accounts?
    Answer: We have more than 5 years of experience managing Amazon PPC accounts, not only Amazon but also we are managing Walmart, Wayfair, Overstock, eBay, Target, and Etsy PPC accounts. We consistently conduct marketplace research and stay updated to enhance our knowledge.
  • Question: Briefly describe your process of auditing and optimizing a PPC account.
    Answer: Auditing and optimizing a PPC (Pay-Per-Click) account involves a systematic approach to enhance its performance. Here's a brief overview of the process:

    Account Structure Review:

    1. We evaluate the overall structure, ensuring it aligns with campaign goals.

    2. Check for relevant ad groups and campaigns.

    Keyword Analysis:

    1. Review and refine the keyword list for relevance and performance.

    2. Identify negative keywords to exclude irrelevant traffic.

    Bid Management:

    1. Adjust bids based on keyword performance and campaign objectives.

    2. Utilize bid strategies or automated bidding if applicable.

    Ad Campaigns Optimization:

    1. Review and update ad campaigns for better visibility and click-through rates.

    2. Utilize all ad campaigns available.

    Budget Management:

    1. Ensure budget allocation aligns with campaign priorities.

    2. Adjust budgets based on performance and seasonality.

    Performance Tracking:

    1. Monitor conversions, click-through rates, and other relevant KPIs.

    Competitor Analysis:

    1. Stay informed about competitors' strategies and adjust accordingly.

    2. Identify opportunities to gain a competitive advantage.

    Ad Placement and Device Targeting:

    1. Evaluate the performance of ad placements and adjust targeting options.

    2. Optimize bids for specific devices if needed.

    Testing and Experimentation:

    1. Conduct A/B testing for ad variations and landing pages.

    2. Implement successful strategies and discard underperforming ones.

    Regular Reporting and Communication:

    1. Provide regular updates on performance metrics and optimizations.

    2. Communicate insights and recommendations for further improvement.


    Continuous monitoring and adaptation are crucial for successful PPC management, ensuring campaigns align with business objectives and stay competitive in the dynamic digital advertising landscape.

  • Question: What is a typical PPC budget that you work with?
    Answer: The appropriate PPC budget for Amazon can vary widely depending on factors such as the industry, competition, and the specific goals of the advertising campaign. It depends mostly on the following criteria.
    • Percentage of Sales Method
    • Target ACoS (Advertising Cost of Sales)
    • Competitive Benchmarking
    • Seasonal Considerations
    • Incremental Budget Testing

    We have experience in spending 50K money on PPC per month with above 4 ROAS. We also spend below 1K per month while working on a very small account.

  • Question: What are the most important considerations when you are managing Amazon PPC?
    Answer: Managing Amazon PPC (Pay-Per-Click) campaigns effectively requires attention to several key considerations. Here are some of the most important aspects to keep in mind:

    Keyword Research:

    1. Identify relevant and high-performing keywords related to our products.

    2. Use tools like Amazon's Keyword Planner, third-party tools, and customer search terms to refine our keyword list.

    Campaign Structure:

    1. Organize our campaigns into well-structured ad groups with tightly themed keywords.

    2. Separate campaigns based on product categories or performance goals.

    Bidding Strategy:

    1. Set appropriate bid amounts for our keywords based on their relevance and historical performance.

    2. Adjust bids based on the competitiveness of keywords and our advertising goals.

    Targeting Options:

    1. Choose between automatic and manual targeting options based on our campaign goals.

    2. Utilize both broad and exact match types to capture a wider audience while maintaining control over targeting.

    Negative Keywords:

    1. Regularly review search terms reports and add irrelevant or underperforming keywords as negative keywords.

    2. Prevent our ads from showing for irrelevant searches to optimize ad spend.

    Monitoring and Analysis:

    1. Regularly monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and cost-per-click (CPC).

    2. Analyze data to identify high-performing keywords and areas for improvement.

    Budget Management:

    1. Adjust budgets based on the performance of individual campaigns or products.

    Product Page Optimization:

    1. Ensure that our product listings are well-optimized with relevant keywords, high-quality images, and persuasive product descriptions.

    Competitor Analysis:

    1. Keep an eye on our competitors and adjust our strategy accordingly.

    2. Understand how competitors are advertising and identify opportunities to differentiate our offerings.

    Seasonal Adjustments:

    1. Be aware of seasonal trends and adjust our campaigns accordingly to capitalize on peak periods.

    2. Plan promotions or special offers during peak seasons to boost sales.

    Testing and Experimentation:

    1. Experiment with different bidding strategies and campaign settings to optimize performance.


    By paying attention to these considerations and regularly analyzing and adjusting our campaigns, we can enhance the effectiveness of our Amazon PPC efforts and achieve better results.

  • Question: How long does it take to see a good result on ACoS?
    Answer: Normally for Amazon PPC, we have seen that 6 - 8 weeks is enough to get the good ACOS and get the desired KPIs.

Frequently Asked Question

  • Question: How many years of experience do you have in managing Amazon PPC accounts?
    Answer: We have more than 5 years of experience managing Amazon PPC accounts, not only Amazon but also we are managing Walmart, Wayfair, Overstock, eBay, Target, and Etsy PPC accounts. We consistently conduct marketplace research and stay updated to enhance our knowledge.
  • Question: Briefly describe your process of auditing and optimizing a PPC account.
    Answer: Auditing and optimizing a PPC (Pay-Per-Click) account involves a systematic approach to enhance its performance. Here's a brief overview of the process:

    Account Structure Review:

    1. We evaluate the overall structure, ensuring it aligns with campaign goals.

    2. Check for relevant ad groups and campaigns.

    Keyword Analysis:

    1. Review and refine the keyword list for relevance and performance.

    2. Identify negative keywords to exclude irrelevant traffic.

    Bid Management:

    1. Adjust bids based on keyword performance and campaign objectives.

    2. Utilize bid strategies or automated bidding if applicable.

    Ad Campaigns Optimization:

    1. Review and update ad campaigns for better visibility and click-through rates.

    2. Utilize all ad campaigns available.

    Budget Management:

    1. Ensure budget allocation aligns with campaign priorities.

    2. Adjust budgets based on performance and seasonality.

    Performance Tracking:

    1. Monitor conversions, click-through rates, and other relevant KPIs.

    Competitor Analysis:

    1. Stay informed about competitors' strategies and adjust accordingly.

    2. Identify opportunities to gain a competitive advantage.

    Ad Placement and Device Targeting:

    1. Evaluate the performance of ad placements and adjust targeting options.

    2. Optimize bids for specific devices if needed.

    Testing and Experimentation:

    1. Conduct A/B testing for ad variations and landing pages.

    2. Implement successful strategies and discard underperforming ones.

    Regular Reporting and Communication:

    1. Provide regular updates on performance metrics and optimizations.

    2. Communicate insights and recommendations for further improvement.


    Continuous monitoring and adaptation are crucial for successful PPC management, ensuring campaigns align with business objectives and stay competitive in the dynamic digital advertising landscape.

  • Question: What is a typical PPC budget that you work with?
    Answer: The appropriate PPC budget for Amazon can vary widely depending on factors such as the industry, competition, and the specific goals of the advertising campaign. It depends mostly on the following criteria.
    • Percentage of Sales Method
    • Target ACoS (Advertising Cost of Sales)
    • Competitive Benchmarking
    • Seasonal Considerations
    • Incremental Budget Testing

    We have experience in spending 50K money on PPC per month with above 4 ROAS. We also spend below 1K per month while working on a very small account.

  • Question: What are the most important considerations when you are managing Amazon PPC?
    Answer: Managing Amazon PPC (Pay-Per-Click) campaigns effectively requires attention to several key considerations. Here are some of the most important aspects to keep in mind:

    Keyword Research:

    1. Identify relevant and high-performing keywords related to our products.

    2. Use tools like Amazon's Keyword Planner, third-party tools, and customer search terms to refine our keyword list.

    Campaign Structure:

    1. Organize our campaigns into well-structured ad groups with tightly themed keywords.

    2. Separate campaigns based on product categories or performance goals.

    Bidding Strategy:

    1. Set appropriate bid amounts for our keywords based on their relevance and historical performance.

    2. Adjust bids based on the competitiveness of keywords and our advertising goals.

    Targeting Options:

    1. Choose between automatic and manual targeting options based on our campaign goals.

    2. Utilize both broad and exact match types to capture a wider audience while maintaining control over targeting.

    Negative Keywords:

    1. Regularly review search terms reports and add irrelevant or underperforming keywords as negative keywords.

    2. Prevent our ads from showing for irrelevant searches to optimize ad spend.

    Monitoring and Analysis:

    1. Regularly monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and cost-per-click (CPC).

    2. Analyze data to identify high-performing keywords and areas for improvement.

    Budget Management:

    1. Adjust budgets based on the performance of individual campaigns or products.

    Product Page Optimization:

    1. Ensure that our product listings are well-optimized with relevant keywords, high-quality images, and persuasive product descriptions.

    Competitor Analysis:

    1. Keep an eye on our competitors and adjust our strategy accordingly.

    2. Understand how competitors are advertising and identify opportunities to differentiate our offerings.

    Seasonal Adjustments:

    1. Be aware of seasonal trends and adjust our campaigns accordingly to capitalize on peak periods.

    2. Plan promotions or special offers during peak seasons to boost sales.

    Testing and Experimentation:

    1. Experiment with different bidding strategies and campaign settings to optimize performance.


    By paying attention to these considerations and regularly analyzing and adjusting our campaigns, we can enhance the effectiveness of our Amazon PPC efforts and achieve better results.

  • Question: How long does it take to see a good result on ACoS?
    Answer: Normally for Amazon PPC, we have seen that 6 - 8 weeks is enough to get the good ACOS and get the desired KPIs.

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