Content Marketing for eCommerce | Make Your Business Grow Fast

It is true that “Content Marketing can connect the dots between Marketing and Sales”. Now think for a minute what it actually says?

Did you get any clue?
Okay, there’s no rush because this article is all about content marketing.
Before starting the article, let me tell you

What is Content Marketing?

It is the method of displaying our product and business information to our relevant audience. Contents passively attract them and eventually converts them into paying customers. This marketing strategy has become very popular in the eCommerce field. As it has its long-term SEO benefits and also buyers’ evolving preference. A good quality can certainly make change readers decision in a moment.

Consumers are almost annoyed with advertisements and brands on a daily basis, a huge part of which contains unwanted stuff. Through contents companies actually, publish articles and provide information which users are genuinely interested in. Content marketing is a way of bringing users in, instead of going to users at the point of sale.

Benifits of content

The use of content has a number of purposes:

1. It raises brand awareness.
2. An SEO Effective content can help our sites to get a high rank for certain products or services.
3. It is audience-building. A good content operation can certainly build and retain an audience for a retailer.
4. It provides help and advice. How-to guides and another advisory can actually help to show how products work. And It causes customers to be more willing to purchase.
5. It widens social circle. Rather than just posting products and offers, content helps us connect socially to our audience.
6. It’s not all about the hard sell, but contents can help to feature and raise awareness of products.

Basically, content marketing helps turn prospects into customers. It occurs in the “awareness” stage, which is top of the sales funnel. The final objective of it is to move users from reader to loyal customer.

Now, the question is:

how is that accomplished?

1. With our content, we would show buyers that we have actual deep knowledge about the topic. A highly rich content represent us as an authority on the items we are selling. That would ultimately result in us gaining their reliability. Hence, buyers would stick with us for the right guidance. Eventually, they would turn from visitors to loyal customers.
2. We can prompt them to sign up for a newsletter or some form of communication through email. Through newsletters, we can educate them about what we have to offer. We could combine content with information about product sales and upcoming offers. This can help drive our customers down the funnel.
3. We need to educate our target customers about what makes our products different. Using product pages and more information, we tell them what makes our offers unique from others.
4. We can create How-to Videos:

These videos are an easy way to hook people into our content, especially if we are selling a niche product on our site. We can use how-to videos to explain our product; it might be obvious to us, but difficult for our customers! We have to go beyond our product and reach our target audience with the how-to’s.

5. We need to creatively answer our FAQs:

There are many e-commerce sites that have FAQ pages to deal with common questions and alleviate customer support and also rank in search engines. FAQs familiarize customers with our products and help us gain their trust!

While writing content, it is always best to keep our focus on the customer’s problems, wants, and needs. This is the reason why the first step we need to take here is growing a deep understanding of our target audience. By understanding their problems, we can connect with them on a deeper level. And by connecting on a deeper level, we can actually stand out and make them interested in what we have to say.

In order to get to know our target audience, we need to focus on

1. Demographic data
2. Customers’ personas

In order to create customer personas, we need to extract data from a diverse set of places, including:

1. Competitor research
2. Customer interviews
3. Market research
4. Social media and communities
5. Our analytics provider