Amazon PPC DayParting Rule-Based Hourly Bidding FOR Lower ACOS

Amazon continually enhance their Features for both consumers and sellers. The exciting news for Amazon advertisers is the introduction of hourly DayParting reporting at the PPC campaign level and rule-based bid adjustments for Sponsored Product campaigns, adding a powerful new dimension to campaign optimization. This innovation is a testament to Amazon’s commitment to providing cutting-edge tools for advertisers. From now you can do Amazon DayParting from your own Amazon SellerCentral account which is very amazing. Previously we were able to get data only for (Daily, Weekly, Monthly, Quarterly). But now we will be able to get the campaign’s label performance on an hourly basis. This is a useful feature for the seller to utilize their budget in the right time frame and make the best of it.

In this blog, we will show you how you will utilize and make improvements with the new Amazon DayParting hourly report-based campaign label data report for your account.

Table of Content

1. What is Amazon PPC DayParting Hourly Report
2. Where We Will Find Amazon DayParting Hourly Report
3. How To Use Amazon PPC DayParting Hourly Report
4. Benefits of Amazon DayParting
5. What is daypart targeting?
6. Prepare Strategy for Amazon PPC Hourly Report
7. Improve Sales With Amazon PPC Dayparting Hourly Report

1. What is Amazon PPC DayParting Hourly Report

In 2022 they introduced this feature via Amazon marketing stream but unfortunately at that time you needed to have a 3rd party app and that was too tough to maintain. But now we can do this from our Seller Center account and it’s so much easier than the previous 3rd party app. So that is the specialty of the new Amazon hourly report-based campaigns label data feature and it’s time time-saving too.

Now still this report is missing some data that I would like to see like conversion rate and also some data that I need to add manually. But gradually Amazon will provide this data too.

So for now I already have created a Google spreadsheet that can give us a quick overview and there we will input those missing data manually. And we can use it to make some decisions that will help to run campaigns more smoothly and will give us a good result.

Overall, Amazon Dayparting helps you target effectively, save money, and maximize your advertising success.

2. Where We Will Find Amazon DayParting Hourly Report

From the advertising console, we have to go reporting part and click on it

Then you have to click on Create report as usually what we do for other reports.

Then we have to choose on following for Amazon Hourly Report.

• Report Category: Sponsored Products 
• Report type: Campaign
• Time Unit: Hourly

Report Period: For those date ranges we wanted to export the data. Then run the report and download the Amazon hourly report file whenever it is ready.

3. How To Use Amazon PPC DayParting Hourly Report

By following this method you can prepare your campaign Strategy. This new feature will also help us to understand at which time frame which of our items are selling more or which portfolio of campaigns is doing best. You can also match this with your business report data as they also give hourly-based data each day.

Recently Amazon is getting more complicated day by day for every seller, they are jam-packed with different features, options, fees, and many more. As a seller, if you do not utilize them properly it can harm your business very much. So there is a chance to utilize your campaign’s performance more closely and make the strategy based on the hourly data. It will help you to grow your business and be more profitable. With this feature, you will be able to decrease your waste spending to lower the spending on slow slow-moving time frames.

4. Benefits of Amazon DayParting

Amazon Dayparting allows you to target your ads at the optimal times when your audience is most active, leading to increased visibility, higher conversion rates, and reduced ad spend. By avoiding peak competition and aligning ads with shopping habits, you can significantly improve ROI and unlock a whole new level of efficiency for your Amazon advertising campaigns. With the New Amazon PPC Hourly Report, you can benefit in different ways. Some of them are described below.

• Increased ad visibility during peak hours.
• Reduced ad spend by avoiding non-peak hours.
• Better targeting by aligning ads with audiences’ shopping habits.
• Increased efficiency for more clicks and conversions per dollar.
• High CPC avoidance during expensive times.
• Reduced competition for keywords by scheduling around others.
• Downtime avoidance for seamless customer experience.
• Improved ROI & conversion rate for better campaign performance.

a) Utilize the PPC Budget Properly

We will get hourly-based Data from this new feature. Then we can decide in which time frame our campaigns are performing well most. Based on the date we will set the budget for that specific time frame. So that in that time frame, there will be no chance to get campaigns out of budget.

b) Reduce PPC Waste Spends

We will get the data on which time from our campaigns are performing well and when they are not. So based on the outputs we have to lower the budget or spending on that specific time frame our campaigns perform worst. That is the way we will be able to reduce our waste spending and use this spent on a good, good-performing time frame.

c) Set Rule-Based PPC Budget

Based on the data we can set budget rules for specific campaigns on a specific time frame. In those time frames those campaigns perform well we can set the budget rules for them and we can set budget rules too. Simply, we have to go to those specific campaigns tab in the Budget rule console and then click on the Ad Budget Rule.

After that in the budget rule option. There on the Rule name, we can give a title for our rule. Also, we can set this for some special occasions too. Such as Amazon Prime Day, Black Friday, Christmas, Halloween, etc occasion.

Then we need to follow the below steps: 

• Type: We can select an option for our rule which one we can apply to our campaigns.
• Date Range: We can select here on which specific date we will set our budget rule and we can also select the Start date and End date.
• Recurrence: Which types of rules we will create Daily or Weekly?
• Increase: In this tab, we can set how percentage we can increase our budget based on our budget rule. If this campaign satisfies our rule it will increase that specific amount of the budget for this campaign.

Then click on the Ad Budget rule and the rule will be applied for this campaign.

5. What Is Daypart Targeting?

Daypart targeting is a strategy used in advertising to schedule ad impressions for specific times of the day or days of the week. This allows advertisers to reach their target audience when they are most likely to be engaged and receptive to their message.

Here’s a breakdown of its key aspects:

• Optimizes ad delivery: Shows your ads when your target audience is most active, maximizing their impact.
• Improves efficiency: Saves advertising budget by avoiding irrelevant times and focusing on peak engagement periods.
• Enhances targeting: Allows ads to be tailored to specific audience behaviors and preferences based on daily routines.

Examples:

A coffee shop might target their ads in the morning when people are getting ready for work.
An e-commerce store selling sporting goods might target their ads during the weekend when people are more likely to be shopping for leisure activities.
A travel agency might target their ads during peak travel seasons or on days when people are most likely to be planning vacations.

Overall, daypart targeting is a valuable tool for advertisers to optimize their campaigns, reach the right audience at the right time, and achieve their advertising goals more effectively.

6. Prepare Strategy for Amazon PPC Hourly Report

Based on our data and resources we can apply different types of strategy for different campaigns separately. That’s the way we will be able to apply multiple strategies for multiple campaigns. Based on the date or performance we can prepare a plan and strategy for our further campaigns or accounts.

7. Improve Performance and Growth by Amazon Hourly Dayparting Report

If we are able to utilize this new feature, hourly-based campaigns label data in a proper way. We can grow our accounts and improve our performance. But this will not be that easy. You will need some PPC experts for this. Otherwise, we will not be able to make the best use of Amazon’s new features.

Insights!

Analyze the Amazon hourly PPC dayparting report data to pinpoint the times of day when customer activity and traffic are highest. This information can help you allocate budgets and schedule ads for maximum impact. Use hourly data to adjust your bids based on when your target audience is most active. Increase bids during peak hours to ensure your ads receive optimal visibility.

We hope this blog will help you to understand how our PPC experts approach when any advertising campaign’s performance falls down. 

If you need any help with your advertising account, you can contact us via email at info.@ecomclips.com with this blog reference. You can also check out Our Website, www.ecomclips.com to get useful blogs that may greatly help your business. Our team can provide you with the best solution of all time.