As an Amazon seller, the effort you’ve invested in building your brand and reputation is significant. However, the presence of listing hijackers, counterfeiters, and copyright infringers can threaten your hard-earned success. Unfortunately, these issues are all too common on the Amazon platform and can pose serious challenges to your business. If you’re experiencing good sales and have a large number of reviews, you’re at a higher risk of falling victim to Amazon listing hijackers. Fortunately, our dedicated team is here to assist you in tackling these challenges head-on.
If you’ve ever come across unauthorized sellers on your listings, stealing your buy box and profits, then this article is a must-read. Stay with us as we guide you through the entire process of identifying and removing hijackers within just 24 hours.
A quick look into the article:
- What is Amazon Listing Hijacking?
- Identifying Potential Hijackers
- Reporting the Hijackers
- Final Thoughts
What is Amazon Listing Hijacking?
Amazon listing hijacking is the illicit practice where unauthorized third-party sellers infringe upon existing product listings on Amazon without the original seller’s consent. These sellers seek to gain control of the coveted “Buy Box,” diverting sales away from the legitimate seller or brand owner. This unethical behavior can result in harmful consequences for the authorized seller, including lost sales, decreased product visibility, negative reviews, and harm to the brand’s reputation. Amazon listing hijackers employ various tactics, such as offering counterfeit products or deceptive claims of the right to sell.
Identifying Potential Hijackers
One of the critical challenges Amazon sellers face is the presence of unauthorized third-party sellers attempting to hijack their product listings. These individuals can harm your sales and damage your brand’s good name. To keep your business safe, you need to learn how to spot these troublemakers on your Amazon listings.
Start by going to your product listing on Amazon. On the product page, find the “Buy Box” section. This is where most customers make their purchases.
Click on the “Buy Box” to see a list of sellers offering the same product. While many of these are legitimate, your focus should be on spotting unauthorized sellers.
If you see a seller who isn’t authorized by you to sell your product, that’s a hijacker. Be vigilant about unusual price disparities. If a seller offers your product at a significantly lower price than your standard pricing, it may indicate a hijacking attempt.
Reporting the Hijackers
So, let’s go through the process to report hijackers and take back control of your listing.
Step 1: Log in to your Amazon Brand Registry account.
Step 2: Navigate to the Support section and click on Contact Brand Support to initiate the process.
Step 3: Select Reported Intellectual Property Violation as the violation type. Then, click on Report a Violation Tool to proceed.
Step 4: Choose your relevant marketplace and input your product ASIN/SKU or title. If you manage multiple brands, you can also input your brand name. In that case, you have to go through multiple items to find the hijacked item. You may even upload the product image for clarity.
Step 5: Locate the drop-down menu in the top right corner for selecting the issue type. Select Copyright Infringement from the provided options.
Step 6: Now provide specific information to accurately describe the issue. Select your suitable option from the Additional Information. Then select your Brand name from the drop-down menu. Choose the radio button that best aligns with your copyright claim. Input the US copyright Registration Number in this field. If needed, provide additional information about the issue. Double-check all information, once satisfied, click Submit.
Amazon will typically verify the provided information within 24 hours. They’ll confirm your ownership of the brand and assess the validity of the reported violation.
By following these steps, you’ll be able to effectively report the hijacker issue to Amazon. Once Amazon confirms the violation, they will take appropriate action against the hijacker. This can involve removing the unauthorized seller from your listing and restoring your control.
If you have any queries, please let us know through the comment box or email us at firstname.lastname@example.org. We understand that every situation is different, so we offer a personalized approach to our service.