Every Amazon Seller should be aware that a high conversion rate is essential to the success of their online store. Increased sales and profit for the vendor are indicated by a high conversion rate (CVR). One of the biggest obstacles you could encounter as an Amazon seller is optimizing PPC campaigns to boost conversion. While developing and implementing a campaign is simple, maintaining optimization over time can be challenging to improve both sales and conversion rates.
We’ll discuss Amazon PPC tricks and strategies in this blog post, which will help you expand your business faster and boost average conversion rates. With proper PPC campaign optimization, you can even lift up the PPC CVR from 30% to 70%.
Amazon Conversion Rate (CVR)
Amazon conversion rate refers to the percentage of visitors to your product listing who end up making a purchase. In other words, it tells you how effective your listing is at turning browsers into buyers.
Amazon conversion rate (CVR) is a crucial metric that measures the percentage of visitors to your product page who take a desired action, typically making a purchase. It’s essentially the ratio of conversions (purchases) to total visits. There is no one-size-fits-all answer to this question, as CVR can vary depending on several factors, such as your product category, competition, and advertising efforts. However, a general benchmark for a good CVR on Amazon is between 5% and 10%.
1. Why Is Amazon Conversion Rate (CVR) Important?
Conversion rate is one of the most important metrics for any business, but especially for online businesses. A high conversion rate means more sales can be made without spending money on PPC. Amazon CVR matters because:
- More sales: Higher CVR means more customers, boosting revenue.
- Better ranking: Amazon rewards high CVR with higher product visibility.
- Valuable insights: CVR reveals what’s working (or not) with your listing.
- Monitoring and improving CVR unlocks growth for your Amazon business.
How To Find and Track Your Conversion Rate
You must visit the Amazon Seller Center and follow the instructions to locate and track CVR.
- Log into the Seller Central dashboard and find the
menu bar. Then click on it go to the “Reports” tab and select “Business Reports”
- Find the “By ASIN” category, then click on “Detail Page Sales and Traffic by Parent Item.” This gives you information about each product that you sell.
- Then, find the “Total Order Items” for the product you are interested in and then divide that by the total Sessions, including those who left and returned.
What is a good conversion rate in eCommerce?
CVR rates vary depending on the e-commerce platform’s product category. It is commonly believed that CVR in e-commerce platforms might be as low as 2–4%. This implies that, on average, 20–40 people must visit your store for you to make a transaction.
What Is a Good Conversion Rate on Amazon?
Determining an appropriate CVR on Amazon can be challenging at times, as it varies based on the type of products you sell. A decent CVR on Amazon is often in the range of 10% to 15%.
Amazon PPC Hacks to Increase Conversions
It’s not easy to improve a product’s CVR as simple as pushing a button or pulling one lever. Amazon conversion rates are impacted by a range of contributing factors and successful sellers should implement some PPC hacks to improve conversion rate. We discussed following some Amazon PPC hacks to increase the conversion rate.
Update Images and Product Titles for a Higher CTR
Your product’s main image is the first impression. Your product’s click-through rate (CTR) is directly influenced by how appealing and relevant your images and titles are. Start the year strong by revisiting and updating your product images and titles with strategic keywords.
Each Amazon product’s main image is your first impression, your golden elevator pitch on a crowded digital floor. Forget generic product shots and bland backgrounds. Infuse your image with magnetism! Here’s how:
Keyword Power: Overlay relevant keywords directly on the image. Think “comfy cozy blanket” for a plush throw or “stainless steel shine” for your kitchen gadget.
Highlight Features: Use arrows, circles, or callouts to draw attention to unique selling points. Show that oversized water bottle’s capacity or the detachable straps on your backpack.
Lifestyle Inspiration: Show how your product works in real life! Whether it’s a chef effortlessly using your knife or a cozy family wrapped in your blanket, these images instantly make people want it.
Why Image and Title Updates Matter
Having the right images and titles is a crucial hack for Amazon PPC to boost your conversion rate. Simply put, updating your product images and using clear titles helps attract more potential customers.
First Impressions Count: Your product images are often the first thing potential customers notice. High-quality, compelling visuals can significantly impact your click-through rate.
Optimized Titles Drive Traffic: Ensure your product title includes relevant keywords to enhance visibility and attract the right audience.
Implementation Tips:
- Conduct keyword research to identify the most relevant and high-performing keywords for your product.
- Update images to showcase key product features and benefits.
- Craft compelling product titles that include essential keywords while remaining customer-friendly.
High ACoS with High Sales Keywords: To Pause or Not to Pause?
Encountering a keyword with both high sales and a high Advertising Cost of Sales (ACoS) can be challenging. Rather than making a hasty decision to pause the keyword, consider a strategic approach to maintain profitability.
Strategies for Keywords with High Sales and High ACoS
In this situation, we can use strategies such as adjusting bids, using the right match types for keywords and adding negative keywords. These are common Amazon PPC tricks that help increase the conversion rate.
- Evaluate Profitability: Assess whether the high ACoS is affecting overall profitability or if it’s an acceptable trade-off for increased sales.
- Adjust Bids: Instead of pausing immediately, experiment with lowering your bid for the keyword to find the sweet spot between maintaining visibility and controlling costs.
- Explore Keyword Match Types: Adjust the match type of the keyword (e.g., broad to exact) to refine targeting and improve efficiency.
- Utilize Negative Keywords: Identify irrelevant or costly clicks and add them as negative keywords to optimize targeting.
Switch to FBA for Faster Shipping
Switching to FBA (Fulfillment by Amazon) for faster shipping is a strategic move that can significantly enhance your conversion rate on the platform.
Offering free shipping is a crucial reason why customers may choose our products. If someone visits your product page and sees that it doesn’t have Prime shipping, they might click away. On the flip side, if a customer checks your competitor’s page and finds no Prime shipping, but then sees your listing with Prime shipping, it could be the deciding factor for them to choose your product over your competitor’s.
If you haven’t joined FBA yet, think about signing up. The additional fees are usually justified by a significant boost in sales.
Establish a Competitive Price for the Products
In the highly competitive landscape of e-commerce, determining the right price for your products is a crucial factor that directly influences your business’s success.
Before deciding on a price for your product, compare it with what your competitors are charging. This helps you understand the typical price range for similar products. When you launch your product, it’s a good idea not to set the price too high, even if your product is better than what others offer. It’s important to give customers a reason to try your product, especially when it doesn’t have many reviews yet. This way, customers might feel more confident and willing to trust your product.
Create External Landing Pages
In the dynamic world of e-commerce, optimizing your approach on platforms like Amazon is crucial for business success. One effective PPC hack to enhance your conversion rate is by creating external landing pages.
When someone clicks on your ads, they will be directed to a landing page. This landing page is crucial because it improves your conversion rate (CVR) and boosts traffic. Think of the landing page as a filter – it displays your product along with essential details such as price, size, colors, and description. This information helps customers make informed decisions before making a purchase.
Offer A Discount
This Amazon PPC trick might be clear, but often, the easiest ideas make the most significant difference. Offering a special deal or discount can enhance your conversion rate and elevate your products to higher positions in search results.
Build Trust in the Bullet Points
The bullet points section on your product page is a concise and impactful tool to communicate essential information about your product to potential customers. An essential tip to attract customers is to imagine being in their position and think about what they would like.
Ensure your product bullet points are appealing and provide useful information to entice potential customers into buying without checking out competitors’ products.
Final Thoughts!
Throughout this blog post, we have discussed Amazon PPC hacks to increase overall conversion. Certainly, there are numerous PPC tricks to implement. However, for a swift increase in your product conversion rate, the mentioned tips and hacks carry greater potential. If any questions or uncertainties arise, don’t hesitate to seek guidance from the Ecomclips team.
We are dedicated to working together with you to boost both your product and account conversion rates. Please do not forget to mail us at our email address info@ecomclips.com Happy Amazon advertising!
