Amazon PPC New Features 2025 You Must Know__
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Amazon PPC

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

As we step into 2025, Amazon has unveiled a suite of game-changing updates to its Seller Central platform, setting the stage for a new era in Amazon PPC advertising. These updates are more than just technical improvements—they’re designed to transform the way sellers run their campaigns, making it easier to optimize performance, save time, and ultimately drive better results. Whether you’re an experienced seller or just starting to navigate the world of Amazon PPC, these features are crafted to streamline your workflow and enhance your advertising strategy.

In this blog, we’ll walk you through the latest features, breaking them down with clear instructions and actionable insights, including the Amazon Next-Gen Selling feature.

From simplifying campaign management to unlocking new opportunities for growth, we’ll show you how these updates can help you make the most of your Amazon PPC efforts. So, let’s dive in and explore how these powerful tools can help you achieve greater success in 2025 and beyond.


Amazon’s New Interface

The first major update is Amazon’s revamped Seller Central interface, which introduces a clean, streamlined design to improve usability.

Key Features of the New Interface

  • Centralized Dashboard: The homepage now prominently displays sales, active inventory, payments, and customer information.
  • Improved Navigation: A side panel with customizable filters lets you quickly access crucial tabs such as Advertising, Payments, and Inventory.
  • Enhanced Reporting: Sellers can view performance metrics like sales, CPC, and spend for any date range directly on the homepage.

1. Amazon Business Placement

Amazon Business Placement introduces a new way to optimize Sponsored Product campaigns for B2B customers, unlocking a previously untapped segment. Business Placement allows you to adjust bids specifically for Amazon Business (B2B) customers. Bid adjustments for business placements can go up to 900% to ensure visibility.

Step-by-Step Guide

  • Access Campaign Manager:
  • Navigate to the “Advertising” tab and select “Campaign Manager.”
  • Adjust Bids for Business Placement:
  • Open a Sponsored Product campaign.
  • Click on the “Bid Adjustment” section.
  • Locate “Amazon Business Placement” and set your bid adjustment percentage (up to 900%).
Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

Monitor Results:

  • Track impressions, clicks, and conversions from business customers to gauge performance.
  • Gain visibility among high-value B2B buyers.
  • Boost impressions and sales while improving your Amazon PPC strategy for business customers.

2. Placement Feature for Sponsored Brand Campaigns

Amazon has extended the placement adjustment feature to Sponsored Brand campaigns, allowing for more granular targeting.

What’s New?

Previously exclusive to Sponsored Product campaigns, bid adjustments for placements are now available for Sponsored Brand campaigns. This feature enhances your ability to control where your ads appear and maximizes their impact.

How to Use Placement for Sponsored Brand Campaigns

  • Open a Sponsored Brand Campaign:
  • Go to “Campaign Manager” and select a Sponsored Brand campaign.
  • Adjust Placements:
  • Click on “Bid Adjustment” and configure your bid for placements such as “Top of Search.”
  • Use exact match type keywords for Sponsored Brand campaigns to ensure relevance.

Practical Tips: Combining placement adjustments with an Amazon PPC keywords strategy can yield higher click-through rates and improved sales.

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

Test different percentages to identify the optimal bid adjustment for your campaigns.

3. Copying Existing Campaigns

Amazon’s new campaign duplication feature streamlines campaign management by enabling sellers to copy existing Sponsored Product campaigns and convert them into Sponsored Display campaigns. This functionality allows for greater flexibility and efficiency, as it eliminates the need to create new campaigns from scratch.

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

Sellers can quickly adapt their successful strategies to different ad types, ensuring broader reach and optimized performance. By leveraging this feature, sellers can maintain consistency in their campaigns while easily experimenting with new targeting options to maximize their results.

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

4. Group Action in the Inventory

The Group Action feature in Amazon Seller Central allows sellers to select multiple products and automatically generate campaigns based on Amazon’s recommendations, streamlining the process of setting up advertising for multiple listings. To create campaigns using Group Action, begin by navigating to “Manage All Inventory” in Seller Central. From there, filter for active listings and select products within the same category. Next, click “Select Group Action” and choose “Advertising Listing.” Amazon will then auto-generate a campaign with suggested bids and keywords. You can review the settings, make any necessary edits, and launch the campaign.

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

The key advantages of this feature include the ability to quickly set up campaigns for multiple products and leverage Amazon’s machine learning to identify optimal bids and keywords. This is especially useful for new products, allowing you to quickly launch campaigns with minimal effort. As you monitor campaign performance, you can adjust bids or keywords to enhance your Amazon PPC strategy.

These updates have a significant impact on Amazon’s advertising KPIs. By using advanced targeting and placement adjustments, they help lower cost-per-click (CPC) by ensuring ads are shown to the right audience. Tailored campaigns and precise bidding strategies improve the advertising cost of sales (ACOS), lowering costs while boosting sales. Optimized ad placements and campaign structures lead to an enhanced return on ad spend (ROAS), ensuring better returns from your campaigns. Integrating these updates into your Amazon PPC strategy can improve visibility, customer engagement, and sustainable growth.

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

5. Amazon Next-Gen Selling 

If you’ve spent time navigating Amazon’s old Seller Central dashboard, you know how challenging it could be to find key information quickly. The interface was often confusing, and important data was buried under multiple layers. Thankfully, Amazon has launched the Next Gen Selling dashboard, a significant upgrade designed to make managing your business easier and more efficient.

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

What’s New in the Next Gen Selling Dashboard?

A major enhancement is the new interactive key performance indicators (KPIs). In the past, tracking vital metrics like sales or customer returns required extra effort. Now, these KPIs are clickable, allowing you to dive deeper into any metric. For example, if you notice a drop in sales, you can click on that number to uncover the factors behind it, making it easier to understand and address performance issues in real time.

Customizable Dashboard Layout

With the new drag-and-drop functionality, you can personalize your dashboard to suit your needs. If tracking conversion rates, inventory levels, or any other metric is critical for your business, simply drag and drop the charts and tables to your homepage for instant access. This customization eliminates the need to search for reports, giving you a tailored view of your business’s most important data.

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

Simplified Date Range Selection

Tracking performance over different periods is now much easier. Instead of manually entering start and end dates, you can quickly select preset options like “Last 7 days,” “Last 30 days,” or “Last 3 months.” This feature streamlines your workflow and helps you spot trends and compare performance across various timeframes without unnecessary delays.

Amazon PPC 2025: Next-Gen Selling, Business Placement, & More!

Streamlined and Intuitive Design

The new design is cleaner and more intuitive, offering a compact layout that improves navigation. Though there might be a slight learning curve as you adjust, the streamlined interface ensures that everything you need is available in a more accessible and efficient way. With this new design, the dashboard becomes a true all-in-one hub for managing your Amazon business.

Why This Update Is Important for Sellers

The Next Gen Selling dashboard is all about making it easier for Amazon sellers to manage and grow their businesses. With interactive KPIs, a customizable layout, simplified date range options, and a cleaner design, the platform puts important data front and center, making it easier to make informed decisions. The drag-and-drop functionality allows you to tailor your dashboard to track the metrics that matter most to you without digging through menus, and the simplified data tracking will save you time when analyzing trends and performance.

Looking Ahead: More Improvements Coming

While the new dashboard is a significant upgrade, Amazon is likely to continue improving it over time. Expect more enhancements and bug fixes to make the platform even more user-friendly, offering even better tools for Amazon sellers to manage their business.

The Next Gen Selling dashboard is a major leap forward for Amazon sellers. It’s faster, easier to use, and provides more control over how you view and manage your business data. While there are a few bugs to iron out, the overall experience is far better than before. With the addition of features like interactive KPIs, a customizable dashboard, and simplified performance tracking, Amazon has made it easier than ever to monitor your sales, track trends, and grow your business.

If you haven’t yet explored the new dashboard, now’s the time to dive in and take advantage of these improvements. The Next Gen Selling dashboard is a powerful tool that can help you run your business more efficiently and effectively than ever before.

Conclusion

Amazon’s 2025 updates to Seller Central bring a host of opportunities for sellers to refine their advertising strategies and grow their businesses. From the intuitive new interface to advanced placement features, these tools empower you to make data-driven decisions, optimize campaign performance, and stay competitive in the marketplace.

Success in Amazon PPC is about more than just running ads. It’s about choosing the right Amazon PPC keywords strategy and executing it with precision. By focusing on profitable keywords, monitoring metrics like ACOS and ROAS, and leveraging tools and expertise, you can transform your ad campaigns into a sales powerhouse.

Ready to see real results? Contact EcomClips today and let us help you achieve your business goals! At Ecomclips, we’ve been helping Amazon sellers grow their sales and capture market share through a combination of PPC and organic SEO strategies. If you’re looking to boost your Amazon sales or expand your brand’s presence, feel free to reach out to us at info@ecomclips.com.

We also offer free Amazon store and account audits for both PPC and SEO. If you’d like us to review your account and provide insights on how to improve performance, just contact us via email. We’re always ready to assist with personalized solutions, tailored to help you manage your PPC campaigns and enhance your profitability. For any other questions or support, don’t hesitate to drop a comment below. We’re here to help you succeed!

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