We all know Amazon is a crowded marketplace where millions of sellers compete with each other to showcase their items on the top page. So, it’s difficult for any seller to create a place on Amazon. Sometimes, having a well-optimized product listing and a competitive product price is not enough to convert traffic into sales. To help all registered sellers brand their products, Amazon launched their new feature, Brand Story, with some interesting modules.
What is Amazon Brand Story
The Brand Story is a complementary marketing feature similar to A+ content available for both Amazon seller central and vendors central. Amazon Brand Story is displayed as a scrollable carousel made up of customizable modules where brands can tell their story, mission, and vision, engage shoppers, and ultimately drive sales.
Brand Story is available to all sellers enrolled in the Amazon brand registry program. Whether or not you want to use the brand story feature, sellers are encouraged to join the brand registry program, as it offers advanced tools to protect and present your brand on Amazon. You can also meet the additional requirements that you can not display through the A+ pages through the brand story page.
Where Can Amazon Brand Story Be Found
The brand story appears right above your A+ Content in a dedicated section called “From The Brand,” making it highly visible to the shoppers who scroll down to read the reviews or view A+ Content. When creating your Brand Story, you will need the following points to create an Amazon Brand Story page:
✅ Brand name
✅ Brand logo
✅ Registered trademark
✅ Up to three high-resolution product images
✅ A cover image (brand focus image)
✅ About the brand statement
Modules of Amazon Brand Story
The Amazon brand story adding page will see the below-described modules to add and customize. This will help you to make your images and prepare the text.
Brand Carousel Background Module for Amazon Brand Story
This mandatory module lets you add a background image with the option to add a headline and body text. We recommend you add a clean background image that blends in perfectly while other photos are cycling through.
For this module, there are some specifications you need to keep in mind, like having the background image sized at (1464 by 625) pixels with the headline text character limited to 30 characters and the body text character limited to 135 characters.
Brand ASIN & Store Showcase Module for Amazon Brand Story
This module will redirect customers to your product detail pages or Amazon seller storefront. It works similarly to the comparison module of A+ Content. As this module is intended for cross-selling and increasing your average order value, we recommend you rename this module to “View Our Collection.” For this module, your Image size should be (166 by 182) pixels, with the headline text character limited to 30 characters.
Brand Focus Image Module for Amazon Brand Story
This is a visual module where you can add an image of the brand’s creator that displays your product line or any other image that defines your brand and aligns with your messaging. In this module, your Image size should be (362 by 453) pixels, with the headline text character limited to 30 characters.
Brand Logo & Description Module for Amazon Brand Story
In this module, you can add your brand logo and a short description of your brand. This is a great place to tell your brand story. In this module, your Image size should be (315 by 145) pixels, with the body text character limited to 450 characters.
Brand Q & A Module for Amazon Brand Story
This module helps address commonly asked questions about your brand or products. You can choose from three pre-set questions or add custom questions. Here your character limit for all the questions is limited to 750 characters.
How To Upload A Brand Story for Amazon
Uploading a brand story to Amazon is easy and will not take up much of your time. Amazon might take up to 15 to 24 hours to review your brand story before going live on the detail page. Here is the step-by-step process to make your product page look great! You can easily get your product page to look attractive and desirable.
Step 1: Access Your Amazon Seller Account
At the very beginning to set your brand story on Amazon, you will need to log in to your seller account. Also, note that this will require having the brand registry. Now, login into your account on Amazon Seller Central.
Step 2: Use The A+ Content Manager For Brand Story
Under the Advertising tab, select “A+ Content Manager“ from the drop-down. Then go to the A+ content manager. There you will find options for both regular EBC content and brand story.
Step 3: Click On the “Start creating A+ Content” Button
Finally, select the Create a Brand Story button from the Additional Content Types page. This will open a new window and let you add the modules to the story page. Add your Content Name and select your Language. You will be directed to a new page that has the Brand Story screen.
Add your text and background image. The image that you select should be high quality and represent your brand well. It should also be sized well to fit the screen. Make sure that your text is clear and readable.
Step 4: Select the “Add Modules” Button and Add Modules
Now, you can add modules to your brand story. You will find the Add Module button at the bottom of the page. Once you click on the Add Module button, all the available modules will appear. You can choose any of the below-mentioned modules for your brand story.
Amazon introduced new modules to link the brand stories to your store and other product detail pages. Adding 3-5 content modules to your brand story is recommended. There are several templates available now, and they are:
✅ Brand ASIN & Store Showcase
✅ Brand ASIN & Store Showcase module
✅ Brand Focus Image module
✅ Brand Logo & Description module
✅ Brand Q & A module
Step 5: Apply ASINs for Amazon Brand Story
After choosing modules and uploading the images, you can now add your ASINs by selecting them. You will find the Apply ASINs button in the top-right corner at the brand story creation button. Choose the “bulk upload” option if you want your brand story to appear on all of your brand’s ASINs.
Step 6: Review and Submit the Brand Story
Finally, once you’re done, you can now see the preview and submit the brand story page to your listing. Once you are done, click on “Review and Submit” to submit your brand story.
Conclusion
In the blog, we have gone through the idea of an Amazon brand story and how an Amazon seller can create a brand story along with the Amazon A+ pages. I hope this blog will be helpful for you to make your product listing more attractive and eye-catching.
If you have more to know about Amazon Brand Story, don’t hesitate to write down your questions in the comment section. Also, you can share your experiences after applying this so that people can get an idea about it.
