In this documentation, we will discuss how to do optimization for Newegg.
Newegg Inc. is an American online retailer of items including computer hardware and consumer electronics. It is based in the City of Industry, California. In 2016, Liaison Interactive, a Chinese technology company, acquired a majority stake in Newegg in an investment deal.
If you are a Newegg seller, you must optimize content before uploading your product. In order to get Newegg products shown at the top of the search engine rankings, Newegg has a set guideline that they want their users to follow. We will learn these step by step.
Newegg Optimization
Newegg.com throws the light on the best practices to be followed for online sellers to list their products on Newegg.com. There are various scenarios and for it are different guidelines.
Even when people are shopping online, they don’t want to be the subject of advertising dollars- they want to get genuine information that will help them make a purchase decision as quickly as possible.
Title: The product title is clearly of great importance; however it takes more than hastily throwing together a string of words to make something that is easily read by humans and quickly describes the product. A good product title should have the following key aspects, arranged similarly to how they are listed below:
- Brand
- Model
- Product Classification
- Brief, Key Product Features with popular keywords
- This format gives you the best chance of immediately conveying to searchers and Google crawlers alike the important stats in a clear, concise manner without listing everything. The title should not have a string of features crammed together, redundant information, or unnecessary descriptive words. The product title can have a maximum of 200 characters.
Bullet Points: The bullet point area is the perfect place for highlighting top features, to give a well-rounded view of the product at a glance. Bullet points are also important to search engines because many specs contain high-value keywords related to the product and others within the category. The best practice is to have between 4-6 bullets listed with key points of information that are specific to the item itself. Bullet Points can have a maximum of 1000 characters.
Descriptions: Not only is substantive content important, but the visual presentation of the content is also necessary. Product descriptions are displayed on the “Overview” tab on the product page. Every seller shares the same product description for each SKU; therefore, seller-specific information is prohibited. These guidelines have been provided to help you create product descriptions that meet Newegg’s quality standards. The visual presentation is controlled by the use of HTML tags.
Keywords: Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.
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