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Create Variation Product on Wayfair via Feed File

In this documentation, we will show the full procedure of how to create variation products on Wayfair via a feed file.

An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel e-commerce and can be a way to streamline the production process.

Wayfair Inc. is an American e-commerce company that sells furniture and home-goods. Formerly known as CSN Stores.

In this article, we will show the process of how to create variation items on Wayfair via a feed file. Basically, Product variations take place when an item that has different attributes, such as color and size, is grouped with its variants on a single product page. On the Wayfair marketplace, they are also referred to as a group of Product and variation relationships. The group of products is the actual product, and variants are the variants as well. For example, with the continental pillow as the parent, the child could be a 65 x 65 cm or 80 x 80 cm, As well.

Process of Creating Variation Product:

Step 1: At first, we have to log in to the Wayfair account. Then we can see the Product Management Dashboard on the screen. After that, we have to click the Add Product option.

Step 2: When the page comes up, we will have to click on SKU Addition. (For new product variation listing)

Step 3: After clicking SKU Addition the following page will appear.

Then select the Brand name that will be given for the product and select the Download Blank Template.

Step 4: Click the Product Sheet With Class-Specific Details and select Category and Class also. Then we have to choose Add Selected Class and the Download option will appear/visible. Click the download and the feed file will be downloaded.

Step 5: Now we have to fill the Required columns like Manufacturer Model Number, Supplier Part Number, Product Name, etc. Then manually fill up the Optional columns.

Step 6: We have to fill these columns with categories and variations. Eg. a duvet has a size category with variations like Single, Double, King, Super king. 

Step 7: After completing the feed file, we have to upload the file in the selected option. Then an option will appear whether it is a single product or group product, we will choose a group product.

You have successfully created variation items on Wayfair. Hope this blog was informative. If you have any queries please post them below in the comment section. We would love to hear from you. We will try our best to help you out. Please contact us for any kind of support.

1 thought on “Create Variation Product on Wayfair via Feed File”

  1. It’s one of the weirdest platforms to add a product. I spent the last 24hrs trying to figure out how the hell do I add a product, I watched their video over 50x and even the training videos to add a product is like 35mins long, no wonder a lot vendors are staying away from Wayfair. Looks like one needs about an hr just to list 1 product

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