Amazon has introduced an interactive feature that allows customers to virtually try on shoes to create better experiences for fashion shoppers online. On the journey to becoming the best customer-friendly marketplace, Amazon recently launched virtual try-on for shoes. You can try on your shoes virtually on your phone. We will discuss ins and outs of the Virtual Try-on for Shoes feature of Amazon, the technology Amazon used for this, and how to get the best from it.
What is Virtual Try-On for Shoes?
We all know Amazon is constantly looking for ways to make online shopping easier for customers. With Virtual Try-On for Shoes, you can visualize how shoes will look on your feet from every angle before you buy, making it a fun and interactive way to shop for shoes in Amazon’s shopping app. In addition to shoes, you can also virtually try-on eyewear and T-shirts.
When did Amazon Launch it?
This year, in June – Amazon Fashion announced the launch of Virtual Try-On for Shoes, a great customer experience that allows them to virtually try-on shoes before buying them. Amazon initially allowed customers in the US and Canada to access Virtual Try-On for Shoes by opening the Amazon mobile shopping app. Now they’re allowing several countries to use this feature.
Amazon Fashion president Muge Erdirik Dogan said: “Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers.”
Muge Erdirik Dogan, President, Amazon Fashion
“We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”
Technology Used for Virtual Try-On
Virtual Try-On for Shoes also provides brands with a new way to showcase their products and make shopping for their styles easier and more interactive.
Amazon has designed its own Computer Vision Machine Learning, also known as CVML, tech to detect shoe position, orientation, scale, foot, ankle, and pant segmentation, through deep learning. It uses 3D models of shoes to produce an augmented reality (AR) experience that allows customers to virtually try-on shoes.
How does Amazon Virtual Try-On for Shoes Work?
Well, this is very simple. I’m gonna show you a tutorial on this feature.
Step 1: First, go to your Amazon app from your mobile.
Step 2: Search for your favorite brand of shoes.
Step 3: Select any shoe you like, here tap on the button “Virtual Try-On”, below a product image.
Step 4: Point the camera down, and the app presents a rendering of the shoes on your feet. You can move your feet to see how the shoes look from any angle. You can also change the colors of the shoes.
But this tool does not provide sizing. Size information is available on the product detail page.
Benefits of Amazon Virtual Try-On Feature
- Attract customers and secure their trust
Let your customers be sure of what they are buying by showing your product in the real world, reducing the risk of returns and refunds, and gaining their trust with a customer-centric approach.
Get the most out of your funnel: thanks to Product Visualization and Virtual Try-on you can increase customers’ buying confidence, improving conversion rates.
- Product placement will never be the same
Enjoy unlimited possibilities for creating 3D assets of your products and sharing them online with your audience of influencers. Get ready to become viral and change the way you advertise forever!
Limitations
Although Virtual Try-On for Shoes is a great feature provided by Amazon, there are still some limitations.
- Virtual Try-On for Shoes is available for select shoes from a range of brands such as New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
- This virtual try-on shoe feature is currently available for iOS customers with an iPhone 7 or newer. Amazon stated that although only currently available on its iOS shopping app, Virtual Try-On Shoes will be coming soon to Android.
Final Thoughts
Online shopping has been a growing market for the past few years. The use of AR can allow shoppers a more personalized experience, without the need to physically try something on, and also in turn reduce return rates. Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers.
