Nowadays Amazon advertising is considered a mandatory part for each Amazon seller. Amazon is growing rapidly and they are updating its advertising system with new features faster than previous. In Amazon advertising, the common metrics a seller is looking for are the ACoS and the ROAS, But there are a lot of other metrics data Amazon provides that contain valuable information that helps to learn more about your products and market competitors also.
So as a seller it is very important for you to know about the different metrics that Amazon advertising provides. If you know about these metrics then it will be much easier for you to make decisions.
In this content, we will discuss the different metrics that you can get from Amazon.
Several Amazon PPC indicators can be used to assess the effectiveness of your ads. These comprise:
• Campaigns
• Status
• Type
• Portfolio
• Bidding Strategy
• Start Date
• End Date
• Budget
• Impressions
• Top-of-search (IS)
• Clicks
• Click-Through Rate (CTR)
• Spend
• Cost Per Click (CPC)
• Order Session Percentage (Conversion Rate)
• Sales
• Average Cost of Sale (ACoS)
• ROAS
• NTB
You may utilize the PPC metrics described in this content to improve your campaigns and boost your revenue by learning how they operate.
Campaigns
The names of the campaigns that have been generated up to this point are displayed. A campaign may include a number of ad groups that share the same advertising budget.
Status
You can check the campaigns’ status to discover if they are live, halted, archived, or overbudgeted.
Type
Three different types of campaigns are available on Amazon. You can see what kind of campaign it is from the campaign type column.
Portfolio
You can view which campaigns fall under various portfolios on the portfolio tab. To monitor individually, a collection of campaigns can be added to a single portfolio.
Bidding Strategy
The campaigns for sponsored products let you know which bidding technique is being used. Based on this, you can decide how to bid for your advertising.
Start Date
You will be able to see when the campaign was created.
End Date
You can choose the day on which you wish the campaigns to end. Special day-related campaigns use the end date mostly.
Budget
This is the daily expenditure cap for each campaign. Your ability to spend money on this campaign is constrained by the budget. If any campaigns use their entire budget, no more ads will be served until the following day.
Impressions
Impressions are the total number of times your advertisement has been shown.
Top-of-search (IS)
Amazon recently added the option Top-of-search. For Sponsored Products, this metric gives the impression share for Top-of-search mostly for the first page. By these, you will know how many impressions your products are getting compared to others.
Click
The number of clicks on your advertisement represents the total number of clicks.
Click-Through Rate (CTR)
The CTR is the proportion of clicks to impressions for an advertisement. You can use this to more clearly assess the effectiveness of your advertisement (CTR).
Click-Through Rate = Clicks / Impressions
A high CTR indicates that your advertisement is compelling enough for customers to click through, which is generally preferable.
A lower CTR, on the other hand, indicates that your ad is not compelling enough. To increase your CTR, you may alter your advertisement’s copy, product image, or placement.
Spend
The total amount you have spent on advertising for your campaigns is known as Total Spend. This must be as little as possible in order to increase your revenues. However, if your overall spend is too little, your campaigns won’t display.
Cost Per Click (CPC)
The cost per click (CPC) is the sum of money you pay each time an advertisement is clicked. A product that costs $88 can afford a high CPC, but one that costs $0.88 cannot. Always consider the revenue you anticipate from a transaction while optimizing your Ads.
Amazon employs a statistic known as an Average CPC in place of a straightforward CPC (CPC). The distinction is that it figures out the average CPC for each of your keywords and gives you a campaign total.
Order Session Percentage (Conversion Rate)
The proportion of customers that clicked on your advertisement and then made a purchase is known as your conversion rate.
Order Session Percentage is what Amazon refers to as conversion rate. This is determined by dividing the number of orders by the total number of clicks.
Conversion Rate = Number of Orders / Number of Clicks
Sales
The total amount of goods sold to customers throughout the allotted time for a certain campaign type as a result of clicks on your adverts.
Average Cost Of Sale (ACoS)
The most significant Amazon PPC measure for many advertisers is ACoS, or Average Cost of Sales. The percentage of ACoS indicates how much money you spend on advertising for each sale:
ACoS = $ Spent on Advertising / $ Made in Sales
ROAS
The return on advertising investment, or ROAS, is displayed. This is computed by dividing your advertising expenditure by the revenue from your adverts.
ROAS = Advertising Sales / Advertising Spends
NTB
NTB: New to brand orders are the most beneficial for brand advertisements. It displays the number of first-time orders received from customers for goods from the brand over the course of a year.
Finally, The only way to ensure the success of your Ads is by keeping an eye on Amazon PPC metrics at all times. If you need any more help regarding different Amazon PPC metrics please let us know in the comment section. We are always here to assist you.
