Stop being invisible on Amazon! Your main image isn’t just a photo—it’s your golden ticket. What’s the secret to making shoppers click on your listing? It’s all about your Amazon main image.
Stick around because we are about to reveal how a few simple changes can make your product irresistible and 3X your Amazon sales.
In this article we will cover-
- Why the Amazon Main Image Matters
- Include Keywords in the Main Image
- Amazon Main Image requirement
- Use Packaging to show Important Information
- Show What’s Inside the Package
- Add Colors to Stand out.
- Use Different Angles for More Impact
- Why Quality Images Matter for Your Amazon Business
- Conclusion
Why the Amazon Main Image Matters
Your Amazon main image is the first thing shoppers see when browsing products. It can make or break their decision to click on your listing. Here’s why it’s so important:
1. First Impressions Count
Shoppers scroll through hundreds of products. If your main image looks dull or unclear, they’ll skip it. A bright, high-quality image grabs attention.
2. Boosts Click-Through Rate (CTR)
A good main image makes people click on your product. More clicks mean better rankings, leading to even more sales. Top notch Main images can Boost your click through rate (CTR)
3. Builds Trust
A clear, professional-looking image makes your product look legit and reliable. Low-quality images make people doubt the product’s quality.
4. Amazon’s Rules Matter
Amazon has strict guidelines for main images (white background, no text, high resolution, etc.). Following these rules ensures your listing stays active.
5. Increases Sales
People buy with their eyes. A great image can make the difference between a sale and a missed opportunity.
Include Keywords in the Main Image
Adding keywords to your Amazon main image won’t help with SEO indexing, but it does help with click-through rates (CTR).
When shoppers see a relevant keyword directly on the image, they instantly know that the product is what they need. And more clicks mean a higher CTR, which can lead to better rankings over time.
For example, if your product is organic, highlighting the word Organic in the image helps reinforce the product’s benefits without making the shopper work to find the information.
Pro Tip: Add Tags to Your Images
Many sellers Photoshop small round tags on their Amazon main image to highlight key features like Organic, Vegan, Made in USA, or 100% Natural.
This trick works because customers don’t expect these tags to be physical stickers on the product. Instead, they see them as helpful information, making your listing stand out.
Amazon Main Image Requirements: What You Can & Can’t Do
Before making changes to your Amazon main image, you must understand Amazon’s main image policy.
Here’s what’s required:
- Don’t chase trends, but built trust and see the result
- The product must fill at least 85% of the image.
- The background must be completely white
- No logos, watermarks, borders, or additional graphics can be overlaid.
- No text should be added directly to the image.
So, how do sellers add details without breaking Amazon’s rules?
Use Packaging to Show Important Information
Since you can’t add text to the main image, your product packaging can do the job.
For example, if your supplement bottle already has labels showing the brand name, key ingredients, and quantity, then Amazon allows that text to appear in the image.
Pro Tip: If your product doesn’t have packaging, consider adding a label to the product itself to showcase key details legally.
Show What’s Inside the Package
Another powerful trick to boost your Amazon main image CTR is showing what’s inside the box.
Shoppers want to see what they’re getting before they click. If you can showcase the actual tablets, powder, or product pieces, it builds trust and confidence.
For example, in the best-selling vitamin A supplement, the seller includes a clear image of the tablets inside. This instantly reassures buyers about the product quality and quantity.
The same technique works for these three examples:
- Luggage sets: Showing all three sizes in the image.
- Frying pans: Displaying different size variations side by side.
- Energy drinks: Highlighting that the package contains 24 cans.
These clear visuals help customers make a decision faster, leading to more clicks.
Add a Pop of Color to Stand Out
Most Amazon listings have a plain white background, which can make the search results look repetitive.
A great way to grab attention is by using strategic colors.
For example, transparent storage boxes look plain, but adding colorful elements in the image instantly makes them stand out.
Use Different Angles for More Impact
One effective way to enhance the attractiveness of your Amazon main image is by incorporating different angles of the product. Instead of relying solely on a standard front-facing image, presenting the product from an angle can add depth and dimension. This approach creates a more engaging visual appeal, making the product stand out among competing listings.
Using angled shots allows potential buyers to get a better sense of the product’s shape, structure, and design. Additionally, incorporating subtle shadows and lighting variations can enhance the perception of quality, making the image look more professional and realistic.
Take a look at these two gaming chairs:
1️⃣ One is just a front shot on a white background—plain and simple.
2️⃣ The other shows the chair from an angle, with shadows that add depth.
Which one do you think grabs more attention? The second one!
Pro Tip: Close-up shots help show the texture, stitching, and other fine details, making the product look more real and high-quality.
Why Quality Images Matter for Your Amazon Business
Making high-quality Amazon main images takes time and effort. You need to:
- Brainstorm creative ways to highlight features.
- Organize product photography sessions.
- Edit images professionally.
This can take hours—time that could be spent growing your business instead.
At Ecomclips, we’ve been helping sellers for over 12 years with high-converting Amazon main images. From lifestyle photography to eye-catching product images, we handle it all so you can focus on scaling your business.
Conclusion
Your Amazon main image is the first impression your product makes. If it doesn’t stand out, shoppers will scroll past your listing.
By applying these simple yet powerful hacks, you can increase your click-through rate (CTR), rank better, and ultimately boost your Amazon sales.
- Include relevant keywords in the image
- Use packaging to highlight selling points
- Showcase what’s inside the product
- Use colors and angles to grab attention
Need help creating high-converting product images? We’ve got you covered!
Send us an email at info@ecomclips.com mentioning your concerns, and we’ll get back to you ASAP!
