Making Color Variations of your Amazon Main images with Photoshop

Last Updated on July 2, 2022 by

The attribute of your images may impress your products’ view on Amazon. So, your products should show neat and clean, attractive, and purely colorized. Making image color variations in Photoshop is a very important thing. Color variation tools are much effective for your products to change colors in photoshop.

What are Amazon’s main images?

The main product image is the first / primary photo a customer sees when a product is displayed in Amazon search results. Your primary image is the most significant photo on your listing, so, it is the most significant thing that your customers will see first. Suppose, I search Pillow case set on Amazon and see how the primary photo does look.

  • Search Pillow case set on Amazon
  • After searching the products, you will see some listing image suggestion. These are actually called main / primary image.
  • Then, if you click an image to see the actual product,  you can see the product details.

Next is price, it is the most important stuff in converting sales and leading to your listing. Bad photos will make your brand look unreliable and of poor quality.

Amazon’s main images importance

If you want to buy a product in a shop you want to see it first to look at it, touch it, spin around it, and try it out. However, when you shop online platform, the maximum of the sensory impressions that you usually receive while shopping is missing – you have to purely rely on your eyes. That’s why product images are specifically important on the Amazon platform. Just, only an item that is moving will attract potential customers. 

The product images have two prime activities on Amazon:

  • Growing sales: A good or higher product image significantly enhances the possibility that an expected customer will click through to the product detail page. This helps to drive a higher amount of shopping, especially if exceeding detailed photos of the product are obtainable.
  • Progressing page rankings: If a product page gets many clicks and produces a higher amount of sales, it will rank excellent in Amazon search results. Strong product images can help drive a rise in click-through rate (CTR) and sales.

Amazon’s search algorithm is planned to offer the best practical user experience. That’s why product images are requisite by Amazon; together, at least one prime image is a prerequisite for listing products.

Amazon product images color requirements

Amazon is a digital E-commerce platform side. That’s why RGB is the key color mode for the Amazon website. Amazon customers use a  variety of computer monitors with different color displays. The colors you see on your screen may differ from the colors you see for others.

RGB is described as Red, Green and Blue. These three colors displayed at various intensity levels create more than 16 million colors. The RGB color space is used for product imagery.

CMYK is a color mode used for printed documents. CMYK means cyan, magenta, yellow and black. Small ink points in these colors on paper create the illusion of a photographic picture. CMYK pictures are accepted by the central supplier.

GRAYSCALE is a color mode  used for both printing and the web. The grayscale color space uses 256 levels of gray to create the image. Grayscale color mode images are available on the Amazon site, but only if they accurately represent the color of a gray or silver metal product.

INDEXED color is a color mode commonly used for GIF (Graphic Interchange Format) images, and is sometimes used for PNG (Portable Network Graphic) and TIF (Tagged Image File Format) files. It displays images in 256 colors, which is very useful for graphics and logos, but due to the limited color palette, it may not be very effective for rendering photos and other continuous-tone images. Images sent to Amazon in the indexed color space are not used.

Color variation of Amazon’s main image

Amazon is already an established e-commerce platform to sell products worldwide. Amazon sellers have tough competition to reach their desired customers and sell their products more. If you want to sell your products through Amazon sites, then you have to follow their algorithm. It helps you to take reach Amazon’s potential customers. If you play smartly and present your products attractive to the customers, then it will help you to increase selling products.

Color variations are one of the prime keys to showing the products to customers.

Amazon’s product color change using photoshop

We can change color with photoshop how as we like. In Photoshop, drag the image or open it in photoshop then go to the top of the menu bar  Image > Adjustment > Hue / Saturation or press (Ctrl + U) for shortcut then change Hue, Saturation, and Lightness value for your desired colors.

Step-1 Go to the top of the menu bar > Image

Step-2 Then > Adjustment 

Step-3 Then > Hue /  Saturation or press (Ctrl+U)  for shortcut

Then pop up  a new window or screen on your computer.  Now we can make or create any color changes to maintain Hue, Saturation and Lightness value. 

Let’s make some color changes

Silver color :  

  • Decrease Hue value  -180
  • Then decrease Saturation Value  -100
  • Then Increase Lightness value  +30

Grey color :  

  • Decrease Hue value  -130
  • Then decrease Saturation Value  -95
  • Then decrease Lightness value  -48

Blue color :  

  • Increase Hue value  +5
  • Then Increase Saturation Value  +25
  • Then Increase Lightness value  +5

Purple / Violate color :  

  • Increase Hue value  +65
  • Then Increase Saturation Value  +50
  • Then Increase Lightness value  +5

If we follow the upper instruction for changes in our product colors, then we can easily change or modify any products colors. Either, we can change any product’s colors using camera raw filters go to the  top of the menu bar > Filter > Camera raw filter or press (Shift+Ctrl+A) for shortcut.

Amazon’s color profile and display

An ICC color profile is a type of data stored in an image to show how an electronic device interprets color data. These help ensure color accuracy in the printing industry, but are not typically used for web display. Images that rely on a particular color profile for accurate color, display may not display as intended on the Amazon website. Send files that use sRGB or working color formats to ensure color accuracy. 

To convert an image profile to sRGB or Working RGB, you need image editing software with this feature. For instructions on converting the color space or assigning an sRGB profile, refer to your application’s help documentation or contact your image service provider to prepare your image using the sRGB color profile.

Amazon’s main images are significantly important for sellers. Sellers need to show their images clean and focus so, that the buyer gets more attracted to the product. That’s why sellers need to use Photoshop for showing the product’s color variation. Photoshop  gives you a lot of  variety options to change products colors or others to do.

We have shown you the process of changing the color of your Amazon main image here, 

Hope this content is helpful for you. If you find any difficulties in the process of making color variation of your main image or If you don’t have much time to do the process, then you can contact us, we can help you with making your color variation of your Amazon main image. Please shear this content with your friends if you find it helpful.

Leave a Comment



    How Did You Hear About Us

    Sign Up For Our Newsletter

    Keep yourself updated with latest trends to maximize revenues across all of your sales channels.


    What Clients Say About Us?

    Wow, their team has been great! I have been working with freelancers and remote marketing agencies for about a decade and they are among the best.

    Isaac Curtiss

    Office Furniture Outlet INC.

    Helped overcome difficult tasks that would have taken us a lot of time. We do recommend their services!

    Blake Tanner

    Tanner International INC.

    I’ve been working with Fred and his team for the past few months and have been very happy with their work.

    Dan Hawkins

    Mixles Limited

    Great help/addition to our business. All tasks are fully completed in a timely manner.

    Maurice Embry

    Sam Tucker LLC

    Used for years now and wil continue to use for many more years. I also have no doubt recommending friends and colleagues to use too.

    Nathan Reeves

    Xenons Online Limited

    Our company has worked with Ecomclips for over a year now. I’ve found the team to be very flexible, easy to coach, and adaptable. You won’t regret working with them.

    Abraham Kwan

    PG Incorporation

    The team at Ecomclips has served all my needs with excellence. They are very attentive to my requirements. Communication is fast and crystal clear. I definitely recommend them.


    Right Parts Group INC.

    So far I have hired Freddy and his team has been excellent, they are guiding me as grow my business. I will continue to work with them.

    Bev Matushewski

    FiTTeck INC.

    Excellent friendly prompt service


    Ahmedani Canada INC.

    We’ve been working with Ecomclips for a couple of years now and we are more than happy and appreciative of the their service. Definitely recommend.

    Michael Burnley

    Zooshoo INC.

    A+++ Perfect!!

    Imran Hassam

    Amedeo Apparels Limited


    How to Activate Vacation Mode for Amazon eBay Walmart and Etsy | Activ ..

    When you have an online business, it is urgent to be active 24/7 for your customers to ful

    Read More

    Benefits of Amazon A+ content

    Amazon A+ content defines the listing’s product description as brand-owned and allows se

    Read More

    How to Increase Sales In eBay - Part 1

    How to Increase Sales on eBay | Step-by-Step Guide – Part 1

    eBay is a global online auction and trading company launched by American entrepreneur Pier

    Read More