It is a true fact that Amazon account suspensions are still taking place very frequently all around us. It’s been seen that sellers are losing their cherished ASINs either temporarily or permanently. Also, they discover their accounts suspended at a rapid clip. Therefore we are here to help your business. After dealing with Amazon for years, we will share our experience. To clarify, today we have written about Amazon account suspensions and how to get rid of it.
Reasons for Amazon account suspensions
Basically, this phenomenon could be due to policy violations, code of conduct violations, suspected bad behavior, or simply having poor metrics. Generally, Amazon sellers are bound to follow a strict system of rules and guidelines. While following the guideline, they become eligible to sell on the Amazon platform.
Despite sellers’ best effort to prevent their accounts from being suspended, suspensions can happen anytime. However, not all suspensions are dangerous to the same extent. For example, take ten different sellers, all facing suspensions for the same reasons. It is very likely that they will have ten entirely different experiences as a result of the attempt to get reinstated.
Possible reasons for Amazon account suspensions
Looking at the statistics from recent times, it can be seen that the following are the top reasons behind account suspension.
Also, occasionally, customers had multiple reasons for suspension.
In such situations, the most significant reasons that have been recorded are as follows:
Possible reasons for Suspension
- Inauthentic
- Selling Prohibited Items
- Negative Feedback
- Opening a New Account after Being Suspended
- Rights Owner Notice Complaint
- Selling Counterfeit Items
- Duplicate Accounts
- Late Shipment Rate
- Used Item Sold As New
- Not as Advertised/Wrong Item
A simple technique
As we can see from the list, there are many reasons. As a result, sellers get suspended from Amazon. All of these reasons for suspension can easily be avoided, only if sellers actually read and comply with Amazon’s policies. It is quite acceptable that sometimes sellers make genuine mistakes. The upside is that Amazon allows sellers to appeal their suspension. Most of the times providing the appeal letter and plan of action is well written, Amazon actually restores the seller. Below we have given some tips from our own experience, to prevent the horrible situation of Amazon account suspensions:
Prevention
- We should ask Amazon to put an annotation on our account to state that the ASIN wasn’t counterfeit:
Explanation:
Of course, We should check our Amazon reports on a regular basis. Always keep regular notice on our Returns, Imperfect Order and Negative Feedback report. Then, see what our customers are saying about us, and our messaging. Also, We need to pay attention to shipping. Be sure to deliver on-time and package our goods are properly. Lost or late deliveries can be dangerous to our account.
Amazon increasingly values the satisfaction of customers. So, We must check our shipping, returns and refund policies to help maintain excellent customer satisfaction levels.
Unhappy customers means Trouble for us sellers.
- We download the Amazon Seller App to help us respond to customers’ messages faster:
This is to say, We got to pay attention to listings. Label the new products as “new” and the used ones as “used”. Afterwise, examine our items carefully. choose the correct condition category.
For used items, there should not be any missing parts.
- carefully read our listings to check for any potential flags:
Explanation
We cannot sell generic products as private label. In case of selling private label, we tell our customers (and Amazon) what makes our products different from similar products in the marketplace. It is necessary to always be accurate and honest about our products in descriptions and other places.
- FBA sellers should close and archive old listings. Merchant Fulfilled sellers should delete them:
Explanation
We should switch to FBA or at least consider switching any problematic ASINs to FBA. This will help us deal with eCommerce fraud as well.
- Sometimes it’s necessary to be generous to our customers:
Explanation
Refunds and Returns play an important role in the selling game. The buyer has the power on Amazon. So it’s easier and safer to just accept the return. Also, you can issue the refund even if it means loss of money. We should always look at the bigger picture. Try not to let a few customers damage our seller feedback rating.
Issuing a return can also bring us positive feedback in return.
- Cautiousness about cheap products:
Explanation
We need to be cautious when buying cheap items from liquidators, eBay or AliExpress to flog on Amazon. Sometimes, this could lead to counterfeit claims, and Amazon might take a negative step towards the seller.
- We should stay miles away from selling counterfeit goods:
It is just not worth the risk even if we make some profit at the start.
How to Appeal Against Amazon account Suspensions
If Amazon suspends our account by any chance, we can conduct a thorough investigation across all of our account.
Take the following steps:
- Paying close attention to any ASINs with all previous policy warnings is necessary.
- We need to go through the suspension notice thoroughly to identify the rules that we violated in relation to Amazon’s policies and agreements page.
- If we need more information on the suspension and we still have access to Support, we can open a ticket to clarify. To make an appeal for recovery, we have to identify the reason(s) for the suspension to include in the appeal.
- We have to take responsibility and acknowledge the harm done to our customer. We got to let them believe that we are committed to providing awesome customer service and we realize it is a privilege to sell on their site.
Hope this content helps you all the way through maintaining your Amazon account. If you have any better solutions, please feel free to share with us in the comment box. Soon, we will come back with more. Keep reading our blog!
