2025 is here and if you want to be a bestseller on Amazon- you have to know what’s working.
But How? One of the best ways to find it out is by looking at Amazon’s top products of 2024! That‘s right—learning from the winners.
So today, I am going to share the top ten products from ten different categories that dominated sales on Amazon in 2024. So, let’s get started!
Before starting, here are a few things that you need to keep in mind- we have chosen the Amazon USA marketplace, and we follow a few key points – such as- focusing on high-demand categories, top top-selling items. Also, we skip seasonal products and all Amazon-owned items.
Because we wanna make this listing reliable for small, and medium-sized businesses.
Top 10 Categories on Amazon in 2024
Understanding the most popular categories on Amazon is crucial for sellers to make informed decisions. According to an Amazon Seller Survey Report, we found the top ten categories based on the percentage of sellers in 2024. The following list outlines the top ten best-selling Amazon categories that dominated the platform:
- Home & Kitchen (35%)
- Beauty & Personal Care (26%)
- Clothing, Shoes & Jewelry (20%)
- Toys & Games (18%)
- Health & Household (17%)
- Baby (16%)
- Electronics (16%)
- Sports & Outdoors (16%)
- Arts, Crafts & Sewing (15%)
- Pet Supplies (13%)
Now, let’s find out the category-wise best-selling items. We listed the top items by analyzing the monthly average sales in 2024.
Home & Kitchen
The Home and Kitchen category is one of the most popular categories that serves as a digital representation of the liver of every household. This is the place where Necessity meets aesthetics. In 2024, the spotlight in this category shone brightly on the Stanley Stainless Steel Quencher. In 2023 it was the number one best seller also in 2024. It seems it takes the crown for granted.
This item sold around 1.64 million units in 2024. If you look at the graph then you understand that sales were pretty stable, but from November it reached its peak point.mAnd their monthly revenue is around- 6 millions per month. Pretty impressive!
Beauty & Personal Care
Next is the beauty and personal category, one of the most promising niches for selling on Amazon. This one is the best-selling item. Mighty patch. With more than 2 and a half million units sold over the year.
If you look at the graph.. It has had steady sales from the beginning but a good number of sales though… it rose a bit during the last months of 2024.
Clothing, Shoes & Jewelry
From the brand Hanes, this sweatshirt has won a best-seller title in the Clothing shoe and jewelry categories.
In the graph, you can see it goes through ups and downs. In the march-we see a spike… and then a downfall and then rise again, but at the last it becomes the number one bestseller in the clothing and shoes categories. That’s a noticeable boost I must say.
Moving to the next category which is- toys and games.
Toys & Games
The Toys & Games category on Amazon transcends age barriers, offering a haven for collectors, gamers, and playful souls of all ages.
This classic dice game’s enduring popularity, especially during the holiday season, reinforces the timeless joy and entertainment that toys and games bring to people’s lives.
If you look at the graph, they did not have a good start but peaked during the holiday season. And finally became the number one best seller in the toy and games category.
Health & Household
The Health & Household category on Amazon has become a focal point, reflecting society’s heightened awareness of health and wellness.
In 2024, the best-selling Paper Towels by Bounty Store took the spotlight with an impressive average monthly sales volume of 198k.
This essential household item witnessed a gradual sales increase, more than tripling in the last quarter. The trend underscores the continued emphasis on cleanliness and hygiene, especially during uncertain times.
Baby
Now shifting our attention to the little ones, let’s find out the top-selling product in the baby category.
Navigating the world of parenthood is made easier with the expansive Baby category on Amazon. In 2024, Baby Diapers emerged as the best-selling item, with an average monthly sales figure of 87 k. In keeping with the trend, sales peaked in October.
Electronics
The number one item here is this Apple Air tag. In the beginning of the year, this item was actually not getting any sales but from June it shifted dramatically. Reach its peak at the end of the year.
Sports & Outdoors
This hand warmer from the brand Hot hand becomes the no.1 best seller in the sports category. This hand warmer sold more than three and a half lacs in the year. And it has a pretty good start in the beginning and has a downfall in the middle of the year, again rising back at the end of the year.
Arts, Crafts & Sewing
In the arts and crafts, sellers mostly sell colored pens. If you look at the search page, every second item is the color pens. But still in this category- the winner that won the crown for the best selling item – is the scissors from the brand ibayam.
If you look at graphs their sales are constantly rising from the beginning.. with 60 thousand monthly units sold and this is the revenue.
Pet
Closing our exploration is the Pet Supplies category, dedicated to the well-being of our furry companions. In 2023, the best-
Is this cat litter bag? From the brand Dr. Elsys. If you look at the graph then you can find the revenue they earn in 2024.
Almost 100K units sold in the previous year, and have the potential to stay number one in 2025. So those are the products in the best selling categories.
Key Selling Strategy in 2025
If you look closely, you’ll notice some common reasons why these products became bestsellers. Let’s break it down in simple terms! First off, their titles and bullet points are well-written. Everything is clear and keyword-rich, making it easy for customers to understand what they’re buying. If I look at the keywords. Stanley Cup is the most searched.. This is the exact search volume.. This is huge right? So, Focus on ranking for as many keywords as possible—preferably at the top!
Now let’s talk images—this listing nails it with eye-catching, high-quality images. They’ve got it all: infographics, lifestyle shots, feature highlights, and more. Here they are also offering competitive pricing to stay on top of the bestseller list. Another key factor is that they have a good number of ratings and reviews. And lastly, if you see the A+ content, which makes the product page visually appealing and packed with extra details.
So all these things together make the listing High converting product page and if you want your listing to be a best selling item you should also consider these key factors but among all you need to make sure that you are offering a good quality item to your customers.
Final Thoughts
While Amazon’s best-selling products are dynamic and subject to change, certain principles remain constant – quality, value, and adaptability. By gaining insights into the top-performing categories and items of 2023, sellers can craft a roadmap for success in 2024. Remember, the key is not just to follow trends but to anticipate and respond to the evolving needs of Amazon’s vast customer base. May this analysis cover the way for a prosperous and fulfilling year of e-commerce endeavors on Amazon.
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