Broad match modifier keywords are a type of keyword match in Amazon PPC that allows your ads to show for a broader range of search terms, while still maintaining some level of control over what your ads show for. This makes them a powerful tool for reaching a wider audience and getting more clicks on your ads.
Table of Contents:
- What are Broad Match Modifiers?
- How to use Amazon PPC Campaigns Broad Match Modifier?
- Benefit of using Broad Match Modifier Keyword of Amazon PPC campaigns
- Differences between broad match modifier keywords and other match type keywords
- Tips for Using Broad Match Modifiers Keywords
- Insights
- What are Broad Match Modifiers?
Broad match modifier ensures that the specific words you specify must be present in the search term, but the order of the words and other words in the search term can vary. The keywords are highlighted using a “+” sign to determine that the keyword needs to be part of the search query.
- How to use Amazon PPC Campaigns Broad Match Modifier?
For example, if you add the keyword “+gloves Football” as a broad match modifier keyword, your ad will show searches like “+gloves Football,” “kids gloves Football,” and “women’s gloves Football.” However, your ad will not show searches like “gloves basketball” or “gloves for sale.”
Here are the steps on how to use Amazon PPC Broad Match Modifier:
- Add a + symbol in front of keywords that must show up in all search terms
- Choose Broad as the match type when entering keywords into Amazon Ads campaigns. There is no option to select a broad match modified, so you must add the + symbols, then choose regular broad match as the match type.
Your keyword will now be added to your campaign as a broad match modifier keyword. This means that your ad will show searches that include the words with a plus sign (+) in front of them, in any order, and with other words added.
- Benefit of using Broad Match Modifier Keyword of Amazon PPC campaigns:
Here are some of the benefits of using broad match modifier keywords in your Amazon PPC campaigns:
Reach a wider audience: Broad match modifier keywords allow your ads to show for a wider range of search terms, including synonyms, misspellings, and related searches. This can help you reach more potential customers who are interested in your products.
Get more clicks: Broad match modifier keywords can also help you get more clicks on your ads. This is because they are more likely to show searches that are relevant to your products, even if the search terms are not an exact match.
Improve your click-through rate (CTR): A higher CTR means that your ads are more likely to be clicked on, which can lead to more sales. Broad match modifier keywords can help you improve your CTR by ensuring that your ads are shown for relevant search terms.
Lower your cost per click (CPC): A lower CPC means that you will pay less each time someone clicks on your ad. Broad match modifier keywords can help you lower your CPC by ensuring that your ads are shown for searches that are likely to convert.
Read More: Rank Amazon PPC Keywords: APPLY And TRACK Research Strategies
- Differences between broad match modifier keywords and other match type keywords:
Broad match modifier keywords are different from other keyword match types because they allow your ad to show for searches that are closely related to your keyword. Unlike Exact Match, which strictly displays your ads for identical search terms, and Phrase Match, which limits ads to specific phrase variations, Broad Match Modifier keywords offer a unique balance.
Here are the key differences between broad match modifier keywords and other match type keywords:
- Tips for Using Broad Match Modifiers Keywords
Keyword Research: Before you start using broad match modifier keywords in our Amazon advertising campaigns, it is essential to do your keyword research and identify the right keywords to target. You can use a tool like or Jungle Scout to help you with this.
Read More: Right Strategy for Amazon Keyword Research | Find Keywords that Help Generate Sales
Use negative keywords: Negative keywords can help you prevent your ads from showing irrelevant search terms. For example, if you sell shoes, you might want to add the negative keyword “free” to your campaign. This will prevent your ads from showing searches like “free shoes.”
Track your results: It’s essential to track the results of your Broad Match Modifier campaigns so that you can see what’s working and what’s not. This will help you to optimize your campaigns and get the most out of your Amazon PPC budget.
By following these tips, you can use broad match modifier keywords effectively in your Amazon PPC campaigns and reach a wider audience, get more clicks, improve your CTR, and lower your CPC.
Insights
Broad Match Modifier Keywords can be a powerful tool for reaching a wider audience with your Amazon ads. However, it’s significant to use them effectively to avoid showing your ads for irrelevant searches. By following the tips in this blog post, you can use Broad Match Modifiers to improve your Amazon PPC campaigns and get more sales.
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