Brands on Amazon are able to stand out on their platform because of different tools provided by Amazon like the A+ page, Brand store page, Brand Story, etc. But, now the retail giant has taken a step higher by combining social media and advertising. Popular social media platforms such as Instagram, TikTok, and Facebook, has their own product feed to show all of their products. On Amazon, it’s not always that simple.
But, now it has launched Amazon Posts, which will allow brand-registered sellers to share unique lifestyle images and product-related content through a “feed” that looks similar to other social media platforms.
Now first, what is Amazon Post?
Posts is a new image-based browsing experience on Amazon. Shoppers can explore brand-specific feeds or browse by product category to discover products and see what’s new from brands. Posts link to detail pages, making each post in a feed shoppable. (Source: Amazon).
If we go brief on this, it’s like Instagram. You can create content for your products and publish them on the platform. All your posts will show up on your brand’s feed. In addition to showing up on your feed, shoppers can encounter your Amazon Posts on product detail pages, in category-based feeds, and in ‘related product’ feeds. Amazon’s algorithm decides whether your stories and posts will appear.
Just like any other social media platform, Amazon Posts lets brands share inspiring stories, educate buyers about their products, and much more – all for free. As far as online selling is concerned, Amazon’s new social media and e-commerce hybrid show a lot of promise.
Amazon Posts alone aren’t enough to stay competitive on Amazon. However, using it along with pay-per-click (PPC) campaigns is a great way to boost visibility and sales. If you need a strategy that’s guaranteed to take your Amazon business to the next level, get in touch with the SellerApp team or sign-up for our world-class PPC management service.
Who is eligible for Amazon Posts?
Currently, the tool is in beta and only available for sellers who are either registered with Amazon’s Brand Registry or Vendors within the US. You also must have an Amazon Store for your brand in order to use Posts.
What are the benefits of Posts?
Consumers are increasingly responsive to social media content when shopping online. In fact, 54% of U.S. shoppers say they’ve bought something they first learned about on social media. When it comes to platforms, consumers start their searches on Facebook (26%), YouTube (24%), and Instagram (18%).
Here are some other great benefits.
- Free to use
- Drives brand awareness
- Increases product discoverability
- Lets your product stand out from the competition
- Customers can “follow” your brand
- Measure the performance of your Posts
Where do Amazon Posts appear?
Amazon makes the call on where your Posts show up, based on relevance and customer engagement. There are four places where your Posts may be displayed:
Brand feed
The brand feed is exactly what it sounds like — it’s your brand’s unique feed, where you can post content about your entire product line.
Product page carousel (Mobile)
A “carousel” is a series of posts that appear on a product detail page, which customers can scroll horizontally. Carousels appear on your product detail page and may contain your competitors’ Posts as well.
Related brands feed (Mobile)
Clicking on a Post within a product page carousel will bring you to the related brand feed, where customers can discover more of your products, as well as other brands.
Category-based feed (Mobile)
Amazon assigns relevant category tags to individual Posts. That way, customers can explore the content for complementary items within a specific category.
How to set up and use Amazon Posts?
Step 1: Visit https://posts.amazon.com and sign in using your existing Amazon account credentials.
Step 2: Click on “Get Started.”
Step 3: Choose the brand you want to promote.
Step 4: Upload your brand’s logo. This will appear on your Posts as a thumbnail next to your brand’s name, like a profile picture on Instagram or Facebook. Once your upload is complete, choose “Submit and continue.”
Step 5: Create a Post!
Step 6: Upload a lifestyle Image
Image Specifications:
- Image size: 640 x 320 px or larger
- Aspect ratio: Between 1:2 and 2:1
- File format: JPG or PNG
Color format: RGB
Step 7: Add captions and ASINs of the products.
Note: You can also schedule a post to publish at a suitable time or post for a special occasion.
Step-8: Submit the post on Amazon. And it will be reviewed by Amazon. After that, it will show on Amazon.
Be sure to upload a lifestyle image of your product, add an engaging caption, and list some ASINs for related products in your product line — that’s how Amazon will figure out which category tags to assign your Post. You can either publish your Post immediately or schedule it for later.
Also, monitor your “Post” from the Dashboard of the Brand Post page.
Amazon provides tips on what makes for an effective Post, summarised below:
- You should aim to inspire customers with attractive, compelling imagery showing your product in action
- Keep your images simple and avoid using collages or overlaid text, buttons, or icons. The more crowded or complicated your image is, the more likely it’ll be ignored
- Use high-quality and high-resolution images
- Let your caption tell a story about why your products are valuable and unique. Avoid repeating your product description or using snippets from customer reviews
So, Start posting on Amazon
If you needed another reason to enrol in Brand Registry on Amazon, this is it. While Posts is still in its beta testing phase, it’s great — not to mention free — way to promote your brand and products on Amazon.
Have you used Amazon Posts yet? Let us know how it’s going!
