Running a successful online business is always tricky, especially when we talk about a platform as competitive as Walmart. Walmart sales have increased 4.92% year-over-year. Now, it is the 2nd largest online marketplace in the US and it has become increasingly valuable for eCommerce sellers.
To compete with other eCommerce platforms and hold its position, Walmart continuously provides more incentives for the sellers to grow their business with Walmart, and the Pro seller badge is one of them.
In this guide, we delved into the details of what is Walmart Pro Seller Badge, the benefits of the badge, and how you will get the badge to boost your sales.
So, keep reading till the end about how to increase your chances of getting recognized as a top seller at Walmart.
What is Walmart Pro Seller Badge?
Walmart has designed this badge to help sellers gain customers’ trust and increase conversions for businesses that provide quality services. According to Walmart, the Pro Seller Badge is a mark of excellence given to top-performing marketplace sellers.
The pro seller badge is essentially Walmart’s version of the Amazon Best Seller Badge or eBay top-rated status, all of which are intended to reward the top-performing sellers on each marketplace.
Since millions of sellers sell successfully on Walmart, it leads to a rise in the competition making it troublesome for buyers to differentiate more trustworthy and reliable brands.
The badge is applied at the seller account level and will appear next to the seller’s name on Walmart’s search results, additional sellers page, item page, in the cart, and add to cart confirmation pages which means it’ll build customer trust and make conversions.
The Benefit of the Pro Seller Badge:
Walmart refers to the badge as a mark of excellence and aside from just giving the title of a trusted seller. If you get the pro seller badge, you will be benefited in the following ways.
- Having a Pro Seller Badge is a great way to establish yourself as a leader on the Walmart platform, build buyer confidence and get more visibility for your products.
- It will help to win the buy box
- It is designed to grab consumers’ attention as they search the site, and Walmart will promote Pro Seller accounts in search.
- Pro Seller Badge will boost your impressions and help increase conversion
- The pro seller badge helps to gain customer trust by showcasing you as a consistent, trustworthy brand.
- It ensures the customer that you will provide a great shopping experience with easy returns and on-time delivery
How to Qualify for the Pro Seller Badge?
It’s possible for you to earn the badge and reap its benefits as long as you meet certain performance criteria. If you can meet the following criteria, Walmart will automatically grant you the badge across your entire catalog.
- Seller-accountable On-Time Delivery Rate is greater than or equal to 90% in the past 90 days
- Seller-accountable Cancellation Rate is less than or equal to 2% in the past 90 days
- Should have to fulfill more than 100 orders in the past 90 days
- 70% of your trending catalog has a listing quality score of 60% or above
- The newly onboarded sellers must be active for 90 days
- As a seller, You must abide by the Walmart marketplace policies and maintain seller performance standards
Walmart will continuously check, monitor, and make some necessary adjustments to the seller badge criteria, wording, approach, and designs as needed in order to serve its purpose of giving the best customer experience on the platform as well as help the sellers improve their conversions.
Where will You Find the Walmart Pro Seller Badge?
Step 1: First, log in to your Walmart Seller Account.
Step 2: Now, go to the Analytics menu in the left sidebar and click on the Growth Opportunities section.
Step 3: From the Growth Opportunities page, please click on the Listing Quality & Rewards menu.
Step 4: Now, you can see the current status of your pro-seller badge. If you don’t get the badge the status will show Become a Pro Seller. If you meet all the criteria, the status will show You are a Pro Seller.
Step 5: Please click on the View Progress Button to check the progress for getting the Badge. From there, you can clearly identify where you need to focus to improve performance.
Wrapping Things Up
Walmart Pro Seller Badge is a great way to distinguish yourself as an outstanding seller in the marketplace. By earning the Walmart Pro Seller Badge, you may improve your reach to customers and gain their trust. Also, it enables you to be more credible, noticeable, and of course relevant. As a well-known brand, you can draw in more visitors which can increase conversions.
If you have any queries about the Pro Seller Badge, please let us know through the comment box or email us at the following email address info@ecomclips.com
To know more about the Walmart marketplace, please check out our other blog. Also, you can check our YouTube videos related to Walmart.
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