Amazon #1 Best Seller
We know Amazon is one of the largest online marketplaces. There are millions of products, customers, and sellers. As a result, to maintain this vast marketplace, Amazon has to be ranked or maintain the quality of both products and sellers. Because Amazon never wants to lose customers faith or trust in them. From this point of view Amazon starting to give rank both products and sellers. The terms related to our today’s topic is Best Seller Badge.
Whenever you visit the Amazon store and scroll down the page to see the product details, you’ll see some products which are ranked or tagged or badged with Amazon Bestsellers Rank. Amazon Bestsellers Rank is a number that’s purportedly calculated hourly which depends on the number of recent sales of that product and also relative to the other products sale in the same category.
We already know that “Best Seller” means the best-selling products or items in the category. So if someone wants to achieve that badge he/she has to sell that product in the highest number of amount in that category. Seller status might be through FBA or Merchant.
But sometimes this program becomes questionable when we see a seller with 2000 reviews gets that badge, on the other hand at the same time and in the same category, the seller who has almost 4000 reviews does not have “Best Seller” badge. In that situation, it seems to some kind of promotion of that product.
Now the question is what is the fact? And how to be the “Best Seller”??
For getting best seller badge you have to follow and maintain some rules, strategy, tricks, tactics….
1st, Change your category
2nd, Do keyword research
3rd, Optimise your listing
4th, Research on keyword search links
5th, Maintain price dropping
Finally, Set up a giveaway.
Change Your Category
These tactics are the most effective tactic for the Amazon system to get your product in a category where it has a better chance of being a bestseller. You can make your product very strong by using a different category listing. If your product category is like many other sellers, it will face a very competitive situation. Which will really tough to get the Best Seller badge. There are so many relative and similar categories of the same product so you can list your items in any or at least most of the categories without hurting your relevance.
Now the question is how can category change works?
For example, if we consider a Window Curtain item.
In the image, we can see a pair of window curtains for bedroom showing as the #1 Best Seller in the subcategory of “Window Treatment Holdbacks”. It’s a scenario that means the product is a right fit here and there are also better subcategories for these items.
But the seller very cleverly set it here and got the spotlight and also the Best Seller badge for this category. So the fact is seller selling his product here with other items in a lower interest subcategory of “Window Treatment Holdbacks”. This curtain item also is listed in subcategories like “Window Treatment Set”, “Window Treatment Panels”, and “Window Treatment Single Rods” but all are gives much more competitions only, not Best Seller badge.
So change the category and compete in an easier category that increases the chance to be the Best Seller of your category.
Keyword Research
To be a Best Seller you must have proper optimized listing and backend keywords which are very important for your listing’s visibility on the top page of your category. There are hundreds to thousand relevant keywords for your product. So grab that now and makes your listing more powerful.
You can use different types of keyword finder like Reverse ASIN, Google Keyword Planner, Seller App and many more. You can use all these software’s both in free with the trial version or paying the company with the original version.
By using these you can see a lot of Amazon item based keywords, which are relevant to your product. There are so many confusing and misspelling keywords, you have to use them with proper relevant product. First of all, you search different types of keywords and save them in Excel or Notepad, then use them in the proper way.
Another important point is Amazon keeps their key phrases altogether. So using of the same keyword twice is not benefited your listing. Try to use one relevant keyword for once.
For keyword researching you can apply two tricks also,
First one, using misspelling keywords. Most of the time customer search a product with wrong spelling. So relevant misspelling keywords would be strong enough sometimes.
Second one, using other competitor seller’s brand name as a keyword (backend only not in title or bullet point). Which will increase your listings relevance?
Now the main goal of keyword searching is to make sure that every single word is perfectly used somewhere in your listing. If it doesn’t make sense to use a keyword in the front end of the listing like title, bullets or description then include those keywords in the keyword section of your backend if they are really relevant.
Listing Optimization
This is the most important point where you have to take a good look at your listed titles, bullet points and description. The main target of you should be adding keywords that have the highest searches, ranks and most importantly relevant to your listing title and bullets. Keywords must be have to make perfect sense to your customers and audiences, so use keywords very careful.
Also try to use synonyms instead of repeating the same keywords. Now some steps for better listing which can increase chances to be a Bestseller on Amazon,
First of all your title. Try to make a title which should make sense for a customers, with using the highest searched, ranked and most relevant keywords.
Secondly, don’t waste your time, money and listing quality repeating the duplicate keywords.
Now for an example if we use some keywords like, Rod pocket Pair, Rod pocket window, Design Printed, Room Darkening, Pocket 2 Tiers.
Here a bad or ordinary title example: “Design Printed Rod Pocket Pair Window Rod Pocket Pair 2 Tiers”. On the other hand, “Design Printed 2-Piece Window Rod Pocket Pair Set With 2 Tiers” will be better, even perfect for title.
Here I don’t repeat the keywords “Rod Pocket” or “Pair” and second one is also easier to read and understandable for a human audience. Besides we use extra words like “set and with”, which make that a complete understandable sentence.
This is how you can optimize your titles, bullet points and description so it reads easily and understandable for a human audience, with the right keywords.
Keyword Search Links
This is another tactic to increase sales and be a Bestseller. We know when a customer searches a product and click on that listing, Amazon tracks how that customer got the item. Amazon store this information. You can also use this and can take advantage of this too. Amazons tracking creates a unique link which can help you to find out which keywords are working for you and reach you to the customer.
Price Dropping
Pricing is a very important ranking factor to be a Bestseller on Amazon. More responsible and reasonably priced product or listing always get higher rank from the marketplace. So fixed your price more wisely. On the other hand lower priced product can get the attention from customers which can helps you to boost up your ranks.
Giveaway Set Up
Give away some products is better than dropping down prices. To get Best Seller badge giveaway is an important strategy, which can give you the Best Seller badge without compromising the reputation. Start with small amount giveaway will be the best option, it will be five items per day. Then steadily you can increase the giveaway program, it will be ten items on the second day, fifteen items on the third day, twenty on the fourth day and go on..
This consistent work creates a perception in Amazon’s algorithm that you are improving and increasing your sales velocity over time. This will be the key point for you to be the Best Seller of that category.
Conclusion
This is all about trick and tactics to be a Bestseller on Amazon. Do keyword research, do proper optimizing, do proper listing you must be the Best Seller as soon as possible. Here the points we discussed all are very important to reach you in your dreamed position. Hope that you enjoyed this, now go out there, grab it and be yourself a bestseller on Amazon.
