In the ever-evolving world of e-commerce, staying ahead of the competition is key to success. Etsy, a platform synonymous with creativity and handmade goods, has introduced a game-changing feature – the ability to add alt text to product images. In this blog post, we’ll guide you through the process of leveraging this feature to enhance the visibility of your Etsy listings.
Why ALT Text Matters on Etsy
Alt text serves a dual purpose on Etsy – not only does it enhance accessibility for users who may not be able to see images, but it also plays a crucial role in how search engine bots understand and index your products. By optimizing your alt text, you’re not just describing your images; you’re enhancing your shop’s search engine optimization (SEO) and potentially attracting more customers.
Best Practices for ALT Text
Here are some best practices for creating alternative text for Etsy listing images.
Character Limit
Etsy provides a 250-character limit for alt text, so be concise and to the point.
Avoid Keyword Stuffing
While it’s tempting to load your alt text with keywords, focus on 2-3 relevant and best-selling keywords for a natural and effective description.
Keyword Research
Leverage tools like Helium 10, eRank, or Etsy Hunt to identify high-performing keywords for your products.
Example ALT Text
Consider the following example alt text for a product image of a wallet. That has some attributes like, handmade, leather, RFID protection and brown color texture.
So the alter text could be – Handcrafted leather wallet – minimalist design with RFID protection. Ideal gift for him. Genuine leather accessory.
Step by Step Guide to Adding ALT Text
So we have alt text in our hand, let’s put them in our Etsy listing image background.
Start by logging into your Etsy account and make your way to the enchanting realm of Shop Manager.
Within the Shop Manager, unveil the Listings tab where the magic happens. This is your gateway to product wizardry.
Select the listing that deserves a touch of alt text brilliance. Each product is a star, and it’s time to make them shine!
Hover over the image that calls out for an alt text makeover and watch for the appearance of the pencil icon. Click on it like a wand ready to weave its spell.
A box beneath the image is your canvas. Here, conjure up a concise and vivid alternative text (ALT text) that captures the essence of your product.
Once your alt text masterpiece is complete, seal the enchantment by clicking “Save.” Your product is now adorned with its very own charm.
Now, step back and witness the transformation. Monitor the shifts in your product’s visibility and engagement as your optimized alt text works its magic.
Conclusion
In the competitive landscape of e-commerce, every edge counts. By harnessing the power of alt text on Etsy, you’re not just making your products accessible; you’re strategically positioning your shop for increased visibility. Follow these simple steps, adopt best practices, and watch your Etsy business thrive with optimized alt text.
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