For vendors looking to increase their online presence in 2025 in this rapidly evolving e-commerce landscape, Walmart Marketplace is a game changer. Walmart has a competitive advantage over sites like Amazon and Target and is the fastest-growing customer base.
Selling on Walmart is not hard but there is a catch: to be successful in this marketplace, you must do more than merely sell things. You need a strategy that is geared to Walmart’s specific ecosystem.
This article is your road map for navigating Walmart Marketplace in 2025, whether you are a seasoned seller or a small business owner entering the online marketplace for the first time.
Walmart has the fastest-growing customer base and has a competitive edge against platforms like Amazon, Target, etc.
I assure you that- Selling on Walmart is not that tough, but here is the catch- to become successful in this marketplace, you need to have more than just listing products. You need a strategic approach tailored to walmarts unique ecosystem.
This article is your roadmap to navigating Walmart Marketplace in 2025, no matter if you are a seasoned seller or a small business owner stepping into the online marketplace for the first time.
I will cover everything from mastering product listings to leveraging Walmart tools for growth, you will discover strategies that can help you rule in this competitive e-commerce space.
In this article we will cover-
- Why sell on Walmart?
- What are the requirements?
- Which Products Sell Well At Walmart?
- How to apply at Walmart?
- How do you list your first product on Walmart?
- How much does it cost to sell on Walmart?
- Is selling on Walmart worth it?
Why sell on Walmart?
Well, selling on the Walmart marketplace is a no-brainer right now. With over 438 million shoppers every month– you are tapping into a massive audience. Now the platform is booming, growing 50% in a year with 150k active sellers. And Walmart fulfillment services offer shipping that’s 15% cheaper than Amazon or any other competitors.
Now, the cool part is that – no setup or monthly fees. Also, there are powerful tools like Walmart Connect – that make it easier to grow your business. And the onboarding process is super simple, and you get access to advanced dashboards to track sales and trends. With competitive pricing and a diverse customer base, this is where your products need to be. Start now—your next big opportunity is waiting.
What are the Criteria for selling on Walmart?
Alright, if you wanna sell on Walmart- you need to fulfill some requirements. And Walmart makes it clear about it in their blog articles.
Before you dive into selling on Walmart Marketplace, here’s what you’ll need. A Business Tax ID or License, documents to prove your business name and address, and some solid eCommerce experience.
Your products must have GTIN or UPC numbers, follow Walmart’s rules on what you can sell, and ship from a U.S. warehouse with return options.
And, Fulfillment through Walmart Fulfillment Services (WFS) or another B2C U.S. warehouse with returns capability. If you have all these you are good to go.
Which Products Sell Well At Walmart?
Walmart is all about the everyday shopper—people looking for practical, affordable products. That’s why generic categories like Fitness, Home, and Pets are top performers. They’re universal, they meet basic needs, and most importantly, they fit the Walmart shopper’s budget.
Price is king here. High-priced or premium niche products? They struggle.
Also, personalized items, like custom artwork or text walmart hardly allows. So if you struggle to find the right products to sell. You can get help from tools like Helium 10 and Jungle Scout. These tools provide data points such as average price rating reviews listing quality scores and Walmart sales.
How to apply at Walmart?
Alright, you got all the requirements, you choose your products now what? You need to apply to become a seller. To do that. Go to Walmart marketplace.com. Click on join, now you have to fill up these required fields. Such as your name, and your business name. Select your market. Your business email. Phone number and lastly set a strong password. Now when you are done click on Create Account.
So, after applying you may have to wait for one business day to four weeks to be approved. Once you get approved you will receive an email link to register for your account. There are five steps in the registration process.
- Account creation,
- company registration,
- tax forms,
- payment info, and
- shipping info.
Anyway, if you still have any confusion you can mail us at info@ecomclips.com
How do you list your first product on Walmart?
So, How do you list your items on Walmart? To do that, go to the seller central. Now here, click on the add items. This page appears.
Here, you see two options, The fist one is for adding a list with the help of a feed file. The second one is using the Walmart catalog. We are going with the second one for now. Click on Create a new item. Well now here we are going to start adding the necessary information for the listing.
So the first one is product ID. You can choose GTIN, UPC or something else. Whichever you are comfortable using. And then give SKU and product name. Make sure that your product title is keyword-rich and follow the Walmart guidelines for the title. Anyway, now add the site description and then add key features.
You can use up to 5 key features. so make sure you Highlight a specific benefit or feature of your product. Your features should be concise and easy to read. Also, Focus on what matters most to the customer, like product uses, benefits, or unique selling points.
Now we need to add Brand name. And then comes fulfillment method option- select the fulfillment method.
Now select your category, subcategory, product type and condition whether your product is new or not. After that we need to add images. We can drag and drop here. Also we can add image urls here.
Now, in this section – we need to add information that’s gonna be showing on the Walmart website. Such as count per pack, prep 65 warning, net content, units, food condition and all these. Fill these up according to you.
Now, we need to add supply chain-related info. Have to give our GTINs again. Fill up the width, height, depth and weight. And below boxes you can skip those.
Now, in this section- add the price. State restriction if any. Select no if not. However the same thing goes for these options below. Select your country.
Alright, from now on you can skip the ones that are not mandatory. So if you have data fill those, if not you can skip. Anyway, now click on submit. And our listing is done. Our listing will be added to the website but we need to keep patience for 15 minutes to maybe a few hours. Not longer than that.
How much does it cost to sell on Walmart?
Let’s say- you’re a seller with a product priced at $50. How much do you actually get to keep? Well, here’s the deal: Walmart charges a referral fee, which typically ranges from 8% to 15% of your product price. That’s $4 to $7.50 right off the bat. Not bad, right?
But here’s where things get interesting. If you decide to use Walmart Fulfillment Services (WFS) to handle your logistics—basically letting Walmart pick, pack, and ship your items—it’ll cost you an additional 8% to 15% of your total revenue, depending on your product’s size and weight.
Now, what if you’re handling fulfillment yourself? Good news! Walmart doesn’t charge any setup fees, listing fees, or monthly subscription fees. You only pay the referral fee—again, 8% to 15% per product—and that’s it. It’s a simple system.
But here’s a fun fact: while Amazon’s FBA fees might look similar, there’s a key difference. Amazon charges extra storage fees during
Is selling on Walmart worth it?
Okay, now the question is that- is selling on Walmart worth it?
If you’re already doing well on Amazon and want to expand your business, selling on Walmart is a great choice. Here’s why: Amazon’s FBA fees keep increasing, which means lower profit margins for sellers. Walmart, however, has been raising its fees much more slowly, allowing sellers to keep more of their earnings.
Here’s an interesting fact—while the average Amazon seller gets about 2,100 visitors per month, the average Walmart seller sees around 27,000 visitors each month. That’s a huge difference! If you have a product that isn’t performing well on Amazon, try listing it on Walmart. You might find a better audience there.
For big brands looking to get their products on Walmart’s retail shelves, here’s a useful tip: join the Walmart Marketplace at least a year ahead of time. This gives you the chance to build a strong connection with Walmart’s online shoppers. If your products do well online, Walmart might even choose to stock them in their physical stores.
Walmart is a fantastic opportunity. It has less competition, great potential for growth, and a unique way to reach new customers. If you’re ready to expand your business, now is the perfect time to start selling on Walmart!
Conclusion
In 2025, selling on Walmart Marketplace offers you the potential to establish your brand on one of the e-commerce platforms with the greatest rate of growth, in addition to being a revenue opportunity. Walmart gives merchants who are willing to adapt and innovate a plethora of opportunities due to its extensive client base, seller-friendly technologies, and competitive advantage over other marketplaces.
You may establish a successful online store by taking steps like optimizing product listings and using Walmart’s statistics to make strategic decisions. Remember that remaining up to date on trends, providing value to your clients, and constantly upgrading your selling strategy are critical to thriving in this industry.
Now it’s time for you to act. The Walmart Marketplace in 2025 offers something for every vendor, regardless of whether they are just starting out or hoping to grow. Accept the chance, use the tactics provided in this guide, and watch your business grow to new heights.
Your quest to become a top Walmart seller begins today—are you prepared?
