In the ever-evolving landscape of e-commerce, Amazon remains at the forefront of innovation, constantly introducing new tools to help sellers and brands succeed. One of the latest game-changers to hit the scene is “Amazon’s Product ad Feature”. This new feature can help sellers to promote their products and enlarge their business.
In this blog, we’ll delve into the details of the new Product ad Feature, exploring its functionalities, benefits, and how it can be seamlessly integrated into your existing advertising strategy. If you’re a seasoned Amazon Seller or just stepping into the world of e-commerce, this new Product ad Feature could be the key to become a successful seller on Amazon.
Table OF Content:
- What is an Amazon Product ad Feature?
- Where can we find Product ad Feature?
- What Product ad Feature Offers?
- Benefits of Product ad Feature
- Insights
What is an Amazon Product ad Feature?
Amazon introduced a new feature in the Amazon seller central campaign level to help sellers to make a better decision for their business products more efficiently and more accurately. Amazon Product Ad Feature includes individual performance for every product that is running or previously running in any campaign.
Where can we find Product ad Feature?
Now a question may arise where we can find this feature? A seller must need campaigns to access this feature. This feature is available at the campaign level. If a seller does not have any campaign running, they have to create campaigns to get this feature.
First we need to navigate to the campaign manager.
Then we can find the Products feature on the left side of the screen.
Here we can find all the data of their products individually to make decisions based on the product performance.
What Product ad Feature Offers?
Here we get the data of product spend, sales, conversion rate, ACOS, order unit, how many clicks individual products got and so on. We all know everyone has different business strategies. Some sellers want to spend less and on the other hand some sellers just want to spend more to showcase their products on amazon. For these different strategies sellers need different data. And here the Amazon Product Ad feature plays a vital role.
As we can see here are a lot of metrics of different factors. And any seller can work what matters to their business.
Amazon also provides their recommendations based on their internal data. We can find product listing related suggestions under this column.
Sellers can find all the campaigns except brand campaigns for every product. And easily find out in which campaign the product is performing good and in which campaign the product is performing bad. Then they can easily make decisions for the product where they should focus more and where they should not spend.
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There are also other metrics in the columns section to customize the page as we want.
We can also create new sponsored product campaigns by selecting products from here or add them to any existing campaign if we want.
We can export the data and work on Excel as per our concerns.
Benefits of Product ad Feature
There are some key benefits we can not ignore to mention. Here are some key benefits of Product Ad Feature:
- Comprehensive Oversight: We can oversee the performance of all our products across our various campaigns.
- In-depth Insight: We have the capability to delve into the specifics of each product within the campaigns and ad groups where they are added.
- Strategic Incorporation: We can incorporate our most successful product into an existing campaign or establish a new campaign tailored to either capitalize on the products customers are purchasing the most or to shift focus.
- Filter Flexibility: It provides eight filters currently, allowing you to categorize our products based on Sales, ROAS, ACOS, Spends, Impressions, Clicks, Orders, and Conversion Rate.
- Enhanced Listings: Amazon also provides recommendations to enhance the quality of your Product Listings.
- Campaign Focus: This data is accessible only for Sponsored Products and Sponsored Display campaigns.
Insights
In the dynamic world of e-commerce, Amazon’s relentless innovation stands as a guiding beacon for sellers and brands aiming to excel in the digital marketplace. The spotlight now falls on Amazon’s latest marvel—the “Product Ad Feature.” The feature helps sellers to find data for their products with different date ranges. This feature already helps a lot of sellers to organize and optimize their PPC campaigns and products to enhance their business performance.
We trust that this article has provided helpful insights. Should you have any further inquiries about Amazon Product’s ad Feature, please don’t hesitate to leave a comment below. Our team is always available to assist you with any e-commerce-related solutions.
For more information on Amazon advertising, please feel free to email us your queries at info@ecomclips.com
