Search suppression on Amazon can be incredibly frustrating for sellers, leading to a significant decline in sales, sometimes as high as 90%. In this blog post, we will explore the reasons behind sales decreases caused by search suppression, understand its impact on visibility, and provide a step-by-step guide to resolving this issue and restoring optimal visibility for your listings.
Impact of Search Suppression
Search suppression not only hampers the discoverability of your product but also disrupts the organic flow of traffic and potential sales. When your listing is hidden from search results, it loses the opportunity to be seen by a wide range of customers actively searching for products like yours. Consequently, this lack of visibility can result in a sharp decline in sales, leaving sellers perplexed and concerned about the future of their business.
The negative impact of search suppression extends beyond immediate sales loss. It can also lead to a decrease in product rankings, as Amazon’s algorithms rely on sales velocity and customer engagement metrics to determine the relevancy and popularity of listings. Therefore, failing to address search suppression can have long-term consequences, making it crucial for sellers to take proactive steps to restore visibility and regain lost sales.
The Ripple Effect: Parent ASIN and Variations
The ramifications of search suppression extend beyond an individual product. It is vital to recognize that if a product’s parent ASIN is search suppressed, all the variations associated with that parent will also be affected. Whether it’s different sizes, colors, or other product variations, the visibility and sales of these listings will suffer as well.
This is why it’s crucial to address search suppression not only for individual listings but also at the parent ASIN level. By fixing the search suppression issue for the parent ASIN, you can ensure that all the associated variations regain their visibility and have a better chance of generating sales.
Fixing the Search Suppression Issue: Step-by-Step Guide
To tackle search suppression effectively, follow these steps:
Step 1: Log into your Amazon Seller Central account.
Step 2: From the top navigation menu, hover over the Inventory tab and select Manage All Inventory from the drop-down menu.
Step 3: Click on the Search Suppressed and Inactive Listing to identify all search-suppressed items.
Step 4: Take note of the parent ASIN that is causing the search suppression.
Step 5: Search for the parent ASIN in the manage inventory section.
Step 6: Go to the Edit option of the parent ASIN to access the Edit Product Info page.
Step 7: Pay attention to the highlighted missing information and additional details describing the issue.
Step 8: Fix all the errors and missing information associated with the parent ASIN.
Step 9: Save the changes and allow up to 24 hours for the issue to be resolved.
Note: If the listing remains suppressed after the specified time, contact Amazon seller central support for further assistance.
Final Thoughts
Search suppression can have a significant impact on sales for Amazon sellers. By understanding the reasons behind decreased visibility and following the step-by-step guide to address search suppression issues, sellers can regain optimal visibility and maximize their sales potential on the platform. If you have any questions or need further clarification, feel free to leave a comment. You can email us with your queries through this email: info@ecomclips.com. We are here to assist you.
