Amazon product photos are a deal-breaker element when selling your products online. When selling products online, especially on popular marketplaces like Amazon, high-quality product photos reflect your brand values, convey important information, and influence consumers’ purchasing decisions. As a result, your sales can be significantly affected by the photos you use for your Amazon listing.
One of the most overlooked yet crucial aspects of your Amazon product listing is the product images. According to Statista, 75% of Amazon consumers choose to depend on product photos over detailed product descriptions. However, when it comes to your product photos, you must adhere to Amazon’s stringent guidelines.
In this blog, we’ll take you through the process of designing your Amazon product images. So, let’s explore the design photos and watch your Amazon business soar to new heights!
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Why having quality product images is essential for your Amazon business?
Having quality product images is essential for your Amazon business for several reasons. Not only do you want your products to catch the eye of online shoppers as they scroll through search pages, but you also want to give them options and angles to look at, ultimately persuading them to purchase. Images are a crucial element of your product listings and play a significant role in influencing customer behavior. Here are key reasons why high-quality product images matter on Amazon:
- First Impression:
- When prospective buyers are perusing search results or product listings, they frequently land on your product photographs first. High-quality images make a more favorable and expert first impression, which raises the possibility that customers will click on your item.
- Increased Click-Through Rates (CTR):
- Clear, attractive images can lead to higher click-through rates. When customers are drawn to well-presented images, they are more likely to click on your product and explore further details and specifications.
- Enhanced Product Understanding:
- Quality images provide customers with a better understanding of your product. They can see the details, features, and specifications, making it easier for them to evaluate whether the product meets their needs.
- Improved Conversion Rates:
- High-quality images contribute to increased trust and credibility. When customers can see the product clearly and know what to expect, they are more likely to make a purchase. Improved product understanding leads to higher conversion rates.
- Competitive Advantage:
- In a crowded marketplace like Amazon, quality images can set your products apart from competitors. Professional and appealing visuals make your product stand out and attract more attention from potential buyers.
- Brand Image:
- Consistent, high-quality images contribute to a positive brand image. When customers associate your brand with professionalism and reliability, they are more likely to choose your products over others.
- Compliance with Amazon Guidelines:
- Amazon has specific guidelines for product images, including requirements for size, format, and content. Adhering to these guidelines is essential for maintaining a positive relationship with the platform and avoiding any issues with product listings.
Amazon product photo requirements to keep in mind:
Product photos of the highest quality are essential to increasing sales on Amazon. In addition Aside from showcasing your product’s unique features and value, they help customers assess your products and learn more about them. To maintain the quality and integrity of the marketplace, Amazon has set quite a few rules for product images. They are particularly strict when it comes to your product’s main image, which appears in the marketplace scroll. Amazon verifies that your photographs match its technological standards when you upload them to the site.
- Technical requirements for Amazon Image:
The Amazon platform itself also includes a few technical requirements regarding the image files that you can upload.
- Amazon photos will only be accepted in four file types: TIFF, JPEG, GIF, and PNG. The recommended file type is JPEG.
- The Amazon image size must not exceed 10 MB.
- The color should be RGB or CMYK. Pure white is RGB color values 255, 255, 255.
- Amazon prefers images that are larger than 1,000px on each side, but they mustn’t exceed 10,000px on the longest side. This enables potential buyers to zoom in and see details, which can help with sales. Doing so also lets you showcase specific features.
- Images should be unpixellated and have clear, unjagged edges.
Amazon product image types:
The images you can upload on Amazon will depend on the category that your product falls under. When taking product photos, keep in mind that they have the power to influence your audience’s purchasing decisions. Therefore, it’s always best to use high-quality images that showcase your product’s value or unique features. Below are some of the image types that work best for Amazon product listings.
- Create a “scroll-stopping” main image
The target audience will view this image for the first. Use eye-catching images that captivate viewers and compel them to learn more about your goods if you want to grab their attention and win them over.
- The main image must have a pure white background.
- The main image must be a professional photograph, not an illustration or 3D rendering.
- Do not include multiple views of a single product in the main image.
- The main image can’t have any text, logos, or other graphics. But if you’re creative, you can design your packaging in a way that highlights the key points that make you stand out from the competition.
- Product images should be complete and not have any parts that are cut off.
- The product should make up 85% of the image.
In this way, your main image can be more appealing than others. Remember, your main image is your chance to make a lasting impression and tell a story about your product. Invest time and effort to create an image that truly shines, and watch your conversions soar!
- Infographic image:
Infographic images are crucial for highlighting the benefits of your product while incorporating text. These images will showcase all the best features of your product and clarify why it’s the superior choice. An infographic uses a combination of illustrations, charts, and other graphic elements to highlight the details of your product. You can draw lines to show the dimensions, list features, and create dynamic images. Infographics can be any type of visual arrangement that helps to convey the important features, details, and use cases for your product.
- Utilize lifestyle images:
Lifestyle images allow you to showcase your product in action and how it can add value to your audience’s life. These types of photos help you convey the story behind your product.
Take your product to where it’s meant to be used and snap some pictures of it in action. For instance, if you sell a kitchen product, show a model using it in a kitchen. Lifestyle images are a great way to show how your product works so that customers can imagine themselves using it.
These are real-world (or staged) photographs that show your products in action.
- Comparison charts
With so much competition on Amazon, it is crucial to try to stand out as much as possible and show your potential customers why your product is better than others available.
A comparison chart can help you highlight features of your product that your competitors do not offer. If you have developed your product to improve on what is already available, you need to make that clear in an easy-to-understand way.
Do not call out any brands specifically, but add images of similar products and a list of features that customers can check off.
Final Thoughts
We have come to the conclusion section of the article about the design of Amazon’s image.
The product photographs are one of the most important aspects of the layout of your Amazon listing. Having clear, sharp photos will increase the number of items you sell by showing potential customers exactly what they will get. Poor-quality images, however, can significantly impact your listings.
In addition, blurry or low-quality photographs as well as the wrong number of images can seriously harm a listing. Your images should be of a high enough quality and adhere to Amazon’s guidelines for product photography. As with everything else related to selling on Amazon, it’s critical to adhere fully to its Terms of Service.
