A+ content is one of the most neglected but effective aspects of any Amazon marketing campaign. It is a valuable retail space that allows brands to control their product visuals and product details, resulting in consistent branding across channels and legitimizing the product on Amazon. Mainly, It is designed to help sellers and vendors increase traffic, conversion rate, and sales. In this article, we will discuss the step-by-step method to create A+ content for Amazon for better conversion and revenue.
A+ Content That Converts:
Amazon A+ content is located down near the bottom of the product listing page. This visual content provides an exceptional opportunity for brands to share their unique story, highlight key features, expand on product specifications, and display a consistent brand identity.
However, not all the A+ contents are created in the same way. Many Amazon sellers use generic modules, which result in a 5% increase in conversion rate on average when they are used. But, it has been proven that developing strategic A+ content with a meaningful approach to design and development, may increase conversion rates by even up to 25%.
Methods to create A+ content that converts:
This is a step-by-step method for making Amazon A+ Content that converts sales and increases visibility in Amazon Product Searches.
Make your A+ content stand out: A+ Content blocks are the perfect area for your brand’s individual identity to shine through and for your customers to get a consistent brand experience. To strengthen your brand identity and stand out, use your brand’s logo, use high-definition images, and professional fonts and colors. Also, follow the image and text layout guidelines for each module to avoid Amazon rejection. With an audience that may or may not has heard of your brand before, A+ is the perfect way to establish credibility and industry reputation. As a basic rule, online shoppers dislike reading long blocks of text, and cramming your product features and description into your A+ content layout can lose a potential buyer’s interest.
Here is an example of how you can make your A+ content stand out:
Solve Product Complexity: Whenever it comes to good products, it can be difficult to explain in bullet points or standard product descriptions. A+ content is a great approach to explain a product’s main features, benefits, or ways to use a product that text alone can’t express. Explaining the product better and how it can be used can be a great way to convert more customers.
Here is an example, explaining how it can be used in your A+:
Focusing on Customer Reviews: Analyze your customers’ feedback and questions, so that you can address them immediately. If there are any recurring concerns or questions in the product reviews, address those in your A+ Content ahead of time to improve customer satisfaction.
Here is a view of the customer’s query section from where you can know the customer’s query and address them in your A+ content:
Keep the Desired Outcome in mind of your A+ content: When creating A+ Content, it’s easy to get caught up in the details and design, but make sure to keep the desired outcome in mind at all times for this section of your product listing. Enhanced content has the ability to increase conversions while decreasing return rates, so your content should a) look attractive, b) appropriately describe your product, and c) appeal to any Amazon comparison shoppers straight away.
Showcasing Your Catalog in a Comparison Chart: By comparing various products in the comparison chart, the customer will have a better buying experience. This can help a buyer in understanding the features of each product and ensure that they are buying the correct one. It can also be used to upsell best-selling products by highlighting the additional benefits.
Here is an example of a Comparison Chart showcasing best selling products of a brand:
Include all your product information in your A+ content: The longer customers stay on your listings, the longer they would read about your product and look at the images in your A+ content, the more likely they are to convert. To provide Amazon shoppers a realistic view of a product they’re considering, we recommend including as many technical details and product features as possible in your A+ content.
Adding A+ Content in your product listings will help you to boost your total sales and convert your A+ content. A lack of measurable sales effect is a strong sign that your content is lacking in some aspects.
Following our best practices and recommendations will help you in creating the most effective content for your product listing pages. Our examples will provide a basic structure that you can use to get started writing amazing Amazon A+ content. Follow the guidelines, and you’ll be well on your way to creating fantastic A+ content that converts visitors into buyers.
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