How does the Amazon A+ Content Manager work?

Last Updated on January 22, 2022 by

About A+ Content Manager

The A+ content feature enables brands to change the product descriptions of branded ASINs.

By integrating a unique brand story, enhanced photos, videos, and text placements, A+ content manager allows you to communicate your product benefits in a unique way.

Including an A+ content to your product description section will help you achieve the following results:

·         Increased conversion rates.

·         Increased traffic.

·         Increased sales when used effectively.

A+ Content Manager modules

There are a total number of 15 different modules available in Amazon A+ structure. Many of the modules are similar, with varying image and text combinations. To make the overall design you need to:

·         Decide which characteristics of your product you want to highlight while creating the overall design.

·         Choose the right modules to fit your requirements.

·         Create the overall layout by choosing a range of modules that can create an attractive design.

You can use 6 modules at most to represent your product features, in that case, you can use 1 module twice or thrice if you want. The arrangement of the modules should respond to the following topics about your product:

·         Product name

·         Outstanding feature

·         Who can use it?

·         Ingredients/Materials

·         Additional benefits

Here’s a great example of an A+ Content layout breakdown by ecomclips:

Easy Guide to Help You Get Started With A+ Content Manager

First, log in to your Seller Central account and select ‘A+ Content Manager’ from the ‘Advertising’ tab.

Then, click on the button “Start creating A+ Content.”

Select the type of A+ content you want to create:

To start adding modules, fill out all content details, and click “Add Module” 

Now you can choose from six different options to start creating some great content! 

After completing your A+ content and layout, you will have to submit it for revision.

Click the apply ASIN button and add ASINs.

Then click Next: Review & submit.

Revise your all modules and then click submit for approval.

A review can take up to seven days or even longer, in periods of high volume.

The status will reflect on the A+ Content home page.

If for any reason, your A+ content is Not Approved, you can check the rejection reasons by clicking Edit on a specific part of the A+ Content manager and making the necessary changes. If your A+ content is approved, it will take up to 24 hours to see the update of applied ASINs on the detail pages.

We hope our guide on how the Amazon A+ Content Manager works has provided you a clear view to you and you can create A+ content in your own way.

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