Today’s eCommerce marketplaces are so competitive. Sellers need to be creative to make their product and listing stand out on amazon
You may have the best product in your niche, but if you cannot portray that to your potential customers in an engaging and informative manner, your products may not get the love they deserve.
In this context, we are going to go over what infographics are, why you should use infographic images for your amazon listing, and how to create that for sale.
Today’s eCommerce marketplaces are so competitive. Sellers need to be creative to make their products and listings stand out on Amazon.
What is an infographic image?
Infographics contain essential information or data presented through graphics that make it easy for shoppers to quickly understand your product’s necessary information.
Amazon infographics promote product features and other related information rather than general information or research findings.
An Amazon product infographic can grab a customer’s attention and encourage a purchase, making it an important element for many Amazon listings.
Infographics increase Conversion Rates and Sales
Capturing the attention of your customers increases the likelihood that they will buy your product, which means infographics are ideal for increasing your sales.
Infographics Speed Up Buyer Decision-Making.
Infographics can help a lot to faster purchase times, thereby increasing the growth of your Amazon business. Infographics can speed up the buying process if they make your product stand out.
How to add an infographic to your Amazon listing
It’s already known that people like to flip through images first before reading sales copy. With infographics, you can grab people’s attention in the first few seconds, which translates to them staying on your page longer and ultimately helping with conversions.
However, to create engaging infographics, you need to follow some steps.
STEP 1: You have to do Market Research
If you start creating infographics, you need to do your market research before. Market research is very important because it can help you find keywords to target.
STEP 2: Find out the best feature to include in your Infographics
After you have successfully gathered all the necessary information, the next step is to choose what information to display in the infographics to maximize results.
A perfect infographic element
The infographic you create for your list should be unique to your niche and have a common theme across your brand.
Let’s take a look at what makes the best infographic image:
Informative:
The goal of every infographic you create is to provide the customer with relevant information about your product. Learn to point out all the essential features and benefits of your product in your infographic.
Attractive:
Use bold colors, perfect icons, unique typography, and unique branding to help make images stand out, and icons are a great way to point out your product’s special features or benefits to draw attention to your product.
Lifestyle images:
Show the product in use by including lifestyle images in your infographic. In the paddleboard image example below, you can immediately see the product’s features, with product weight and dimension information clearly shown in the image.
Consistent fonts:
When you create multiple infographics, try to use the same font to keep your branding consistent. Mismatched fonts and colors may not look professional and customers will likely forget your brand identity.
Conclusion
We hope this guide helps you understand the importance of using infographics for your Amazon product competition. Make your Amazon listings stand out by showing customers exactly what the product is and how it can help.
