How we can boost sales in the Home Decor category using A+ content on Amazon
Last Updated on February 13, 2023 by
When selling on Amazon, or any other platform, it’s important to know where and what consumers are buying. You wouldn’t want to set up shop at a flea market and realize you’re in the wrong parking lot, right?
The same goes for Amazon and e-commerce. If you create a product in a niche or category that very few people shop in, you’re going to have some trouble. In this article, we’ll look at the most popular categories to sell in as a third-party seller.
According to Jungle Scout’s 2022 State of the Amazon Seller Report, these are the top categories**, including the percentage of sellers who have products listed in them.
Top 10 categories
| Home & Kitchen | 32% |
|---|---|
| Beauty & Personal Care | 23% |
| Toys & Games | 20% |
| Clothing, Shoes & Jewelry | 18% |
| Health, Household & Baby Care | 17% |
| Sports & Outdoors | 16% |
| Arts, Crafts & Sewing | 15% |
| Books | 15% |
| Kitchen & Dining | 14% |
| Baby | 14% |
Amazon A+ Content is designed to ultimately improve sales by enhancing the product description with scannable text highlighting the features and benefits of your products.
This not only helps your customers learn more about your product(s) but also benefits you from an Amazon SEO point of view. Amazon claims that A+ does help with your ranking.
To do business on Amazon, Nowadays A+ is a must. Only A+ content can give your expected revenue. So when we talk about the Home decor category, nowadays, this category is very popular among everyone as people are really creative these days & update their regular decor with updated materials.
Among the bulk of categories on Amazon Home decor category is very popular & has the highest revenue among all categories.
Whilst sellers have reported a 3-10% conversion increase, you ought to bear in mind the following:
- Sellers browsing via mobile will see A+ content. A+ is mobile compatible, you just have to click through to the product description.
- A+ content is not indexed; you will not see an uplift in organic clicks on your product page.
- An Amazon A+ Content page has only two days in which it can be edited after going live and is only available to a product within thirty days of its PO being confirmed.
- Unless a vendor has a deal with its vendor manager (dedicated contact person at Amazon), a vendor has to buy A+ credits varying between €300 and €1,000 depending on the module, product category, and ASIN.
Check this A+ content:
This Amazon A+ content is for the Home decor category. In this particular category if you want to increase sales you must need to showcase your product and a+ is the best way to show your product.
If you see in the A+ you will find some beautiful lifestyles with great views & this will help to get customer attention. Showcase your product, give a visual representation of daily use & point out the best features that you provide. So the customer will be able to differentiate between your product & others.
So now let’s take a close look at each banner:
Now let’s see the A+ content banners separately and describe them.
- In this particular module, we focus on the product and try to highlight the product in the first module of our A+. We chose images with high resolution so that the first banner stands out and attracts buyers’ attention.
- Secondly, we show company information, who we are & the main features of the specification why anyone should buy ours not others, how we are different or what our motive is.
- In the third module, we give information about the artist. All of the design is superior replication of famous artists’ painting. So we focus on the artist and give the information of the artist.
- In The fourth module we provide the product information along with a beautiful image that standout.
- In the fifth module, we give about the company so anyone can know about the company & also what we can offer along with a beautiful modern image to make the A+ stand out.
No need to follow this pattern. The pattern totally depends on your choice, what you want to highlight, and how you want to present them.
Conclusion
Moreover, Amazon A+ is a blessing to sellers for their showcase of the product & also the best point to get an increase in sales. If you are selling on Amazon & want to increase your sales in the Home Decor category just create an A+ page, show your best features, and you are all set.
