Do you know how many campaigns an Amazon account should have? I’ve noticed that there are many sellers who are creating too many campaigns, and also a few sellers who are not creating enough campaigns for their account. In today’s blog, I will explain how many campaigns an Amazon account should have in 2025.
Amazon PPC campaigns are essential for driving sales and maximizing visibility in an increasingly competitive marketplace. However, many sellers struggle to determine the right number of campaigns for their business. While having too many campaigns can lead to unnecessary spending and poor performance, having too few campaigns may result in missed opportunities for traffic and sales.
I’m sure that you want to run an optimized ad strategy. That’s why I’ll walk you through the ideal campaign structure, the different types of Amazon PPC campaigns, and how to optimize them for better control, lower costs, and higher conversions.
Understanding Amazon PPC Campaign Types
Amazon provides four different campaign types, each catering to specific advertising goals:
- Sponsored Products – Targets customers searching for specific keywords or browsing related products.
- Sponsored Brands – Highlights a brand’s portfolio with a custom headline, logo, and multiple products.
- Sponsored Display – Retargets shoppers who have viewed or purchased similar products.
- Sponsored TV – Displays video ads on Fire TV and other Amazon streaming services.
Each of these campaign types has different subcategories and targeting options to help sellers reach various customer segments. The right mix of campaigns ensures a balanced advertising strategy that maximizes ROI.
The Impact of Too Many or Too Few Campaigns
Too Many Campaigns
Creating an excessive number of campaigns can lead to budget fragmentation, where each campaign receives only a small portion of your budget. This limits the effectiveness of individual campaigns and reduces the number of clicks and conversions. For example, if you allocate only $2 per campaign with an average CPC of $1.50, you won’t get enough daily clicks to generate meaningful sales.
Too Few Campaigns
On the other hand, running too few campaigns can prevent you from capturing enough traffic. Without a diversified campaign structure, you may miss opportunities to target valuable keywords, audiences, or placements that could drive higher conversions.
Determining the Right Number of Campaigns
So, how do you determine the right number of campaigns for your account? The ideal number depends on two main factors:
- Budget – If you have a higher budget, you can afford more campaigns to diversify your ad strategy. However, for limited budgets, focusing on a few well-structured campaigns is more effective.
- Number of Products – The more products you have, the more campaigns you may need to cover different keyword sets, targeting strategies, and ad placements.
For example, if your monthly PPC budget is $3,000 and you have 100 products, a well-balanced approach would be to allocate around $1,000 for Sponsored Products, with the remaining budget distributed among Sponsored Brands, Sponsored Display, and other ad types.
Here’s a rough guideline:
- Small budget (under $1,000/month): 5–10 campaigns
- Medium budget ($1,000–$5,000/month): 20–30 campaigns
- Large budget ($5,000+/month): 50+ campaigns
Optimizing Your Amazon PPC Campaigns
Sponsored Products Campaigns & Negative Keywords
Sponsored Products campaigns generally offer lower CPCs and are a great starting point. They can be further optimized by using negative keywords strategically. However, avoid adding your primary keywords as negatives too frequently, as this may unintentionally limit impressions.
Sponsored Brands Campaigns
Sponsored Brands campaigns can improve visibility and brand awareness. A recommended strategy is to use high-performing keywords from your Sponsored Products campaigns to create effective Sponsored Brands campaigns. This ensures you’re targeting keywords that have already proven successful.
Sponsored Display Campaigns
Sponsored Display ads are great for retargeting shoppers who have previously interacted with your brand. These ads allow you to target:
- Past buyers (to encourage repeat purchases)
- Competitor audiences (to capture new customers)
- Shoppers who viewed your product but didn’t purchase (to recover lost sales)
Adjusting Bids & Budgets
Once your campaigns are running, regularly analyze performance to identify underperforming campaigns with high spending but low conversions. Adjust bids and budgets accordingly to focus on the most profitable campaigns.
Product Listing Optimization
Optimizing your product listings is just as important as running PPC campaigns. Ensure that your listings contain:
- High-quality images (including lifestyle shots and infographics)
- Keyword-rich titles
- Well-structured bullet points
- A+ Content for better engagement
- Backend search terms for improved discoverability
A well-optimized listing helps improve your ad performance by increasing click-through rates and conversions.
Final Thoughts
The number of Amazon PPC campaigns you need depends on your budget, product range, and overall advertising strategy. By maintaining a balanced approach, optimizing campaigns for efficiency, and continuously monitoring performance, you can maximize your ad spend and boost sales. Still unsure about your Amazon PPC strategy? Reach out in the comments or email us at info@… for expert guidance!
Ready to see real results? Contact EcomClips today and let us help you achieve your business goals! At Ecomclips, we’ve been helping Amazon sellers grow their sales and capture market share through a combination of PPC and organic SEO strategies. If you’re looking to boost your Amazon sales or expand your brand’s presence, feel free to reach out to us at info@ecomclips.com.
We also offer free Amazon store and account audits for both PPC and SEO. If you’d like us to review your account and provide insights on how to improve performance, just contact us via email. We’re always ready to assist with personalized solutions, tailored to help you manage your PPC campaigns and enhance your profitability. For any other questions or support, don’t hesitate to drop a comment below. We’re here to help you succeed!
