Are you an Etsy seller? Then you need to pay attention to the upcoming Etsy Search Algorithm Update in 2024. This significant change to Etsy’s search engine could have a major impact on your shop’s visibility and sales. Etsy is constantly working to improve the buyer experience, and this upcoming update is part of their ongoing efforts. From increased focus on relevance and enhanced product categorization to more personalized search results, these changes will require you to carefully re-evaluate and optimize your Etsy listings. In this blog post, we’ll dive deep into the key details of the 2024 search algorithm update and provide actionable steps you can take to prepare your business for this impending change. Get ready to elevate your Etsy game!
In this article, we will cover:
- Introduction to the 2024 Update
- Key Changes in the Algorithm
- New Shipping Price Update: Keeping Costs Under $6 or Offering Free Shipping
- Search Visibility Page: A New Tool for Performance Insights
- Customer Service Stats Page: The Importance of Good Service
- Image Standards: High-Quality Photos to Make Your Listings Stand Out
- How to Prepare Your Etsy Shop for the 2024 Algorithm Update
Introduction to the 2024 Update
Etsy’s 2024 search algorithm update which going to imply October 1st, is focuses on improving search visibility and relevance. The update introduces new tools and guidelines to help sellers optimize their listings more effectively. The primary goal is to ensure that high-quality, relevant products are more easily discoverable by potential buyers.
Key Changes in the Algorithm
Enhanced Query Matching
The algorithm now places greater emphasis on exact keyword matches in titles, tags, categories, and attributes. This means that using precise and relevant keywords in your listings is more important than ever.
Listing Quality Score
Etsy has refined how it calculates the listing quality score. This score is influenced by factors such as click-through rates, conversion rates, and customer reviews. Listings that perform well in these areas are more likely to rank higher in search results.
Customer Experience Factors
The update highlights the importance of customer experience. Factors such as response time to customer inquiries, shipping speed, and overall customer satisfaction now play a more significant role in determining search rankings.
Visual Marketing
Etsy has introduced a new focus on visual marketing. High-quality images and engaging listing photos can improve your listing’s visibility and click-through rates. The algorithm now considers the quality of your listing photos as part of the ranking criteria.
New Shipping Price Update: Keeping Costs Under $6 or Offering Free Shipping
Shipping costs play a crucial role in your product’s visibility on Etsy. The 2024 update emphasizes the importance of competitive shipping prices. Here’s how you can keep your shipping costs under $6 or offer free shipping to boost your search rankings:
Bulk Shipping Price Adjustments
Etsy has introduced a new tool that allows you to lower your US domestic shipping prices in bulk. This tool also lets you adjust your item prices to recover shipping costs while keeping your prices competitive.
Calculated Shipping
Use Etsy’s calculated shipping feature to provide accurate shipping costs based on the buyer’s location. This ensures you don’t overcharge or undercharge for shipping.
Free Shipping Guarantee
Consider offering free shipping on orders over a certain amount. This not only improves your search ranking but also attracts more buyers.
Search Visibility Page: A New Tool for Performance Insights
Etsy is also introducing a new “Search Visibility” page within your shop’s dashboard. This tool will provide valuable insights into how your listings are performing in search, including:
- Impressions and click-through rates
- Search ranking position
- Relevant keywords and search terms
- Opportunities for improvement
Performance Metrics
The page shows how your listings are performing in terms of views, clicks, and sales. It also highlights areas for improvement.
Actionable Tips
Get specific recommendations on how to improve your listing quality, such as optimizing titles, tags, and descriptions.
Customer Service Insights
Understand how your customer service practices impact your search visibility and get tips on how to enhance them.
Customer Service Stats Page: The Importance of Good Service
Another key update in Etsy’s 2024 search algorithm is the increased emphasis on customer service metrics. Etsy will be closely monitoring factors like:
- Order processing time
- Response rate to buyer inquiries
- Positive vs. negative reviews
Response Time
Quick responses to customer inquiries can boost your search ranking. Aim to respond within 24 hours to maintain a high response rate.
Order Fulfillment
Timely shipping and accurate order fulfillment are crucial. Delays or mistakes can negatively impact your ranking.
Customer Reviews
Positive reviews and high ratings significantly enhance your shop’s visibility. Encourage satisfied customers to leave reviews.
Image Standards: High-Quality Photos to Make Your Listings Stand Out
Finally, Etsy is doubling down on the importance of high-quality product imagery. The 2024 search update will place a stronger emphasis on visuals, so ensuring your listings feature crisp, professional-looking photos is essential.
Some key tips for optimizing your Etsy images include:
- Using a plain, well-lit background to make your products pop
- Capturing your items from multiple angles and perspectives
- Avoiding common mistakes like poor lighting, blurriness, or busy backgrounds
- Keeping file sizes manageable to ensure fast page load times
Image Size and Quality
Ensure your photos are at least 2000 pixels on the shortest side and have a resolution of 72 PPI. This ensures they are clear and detailed.
Consistent Aspect Ratio
Use a 4:3 aspect ratio for your listing images. This consistency helps maintain a professional look across your shop.
By adhering to Etsy’s image standards and showcasing your products in the best possible light, you’ll be able to grab buyers’ attention and improve your search visibility.
How to Prepare Your Etsy Shop for the 2024 Algorithm Update
As an Etsy seller, here are some steps you can take to get ready for the 2024 search algorithm update:
Optimize your listings for relevance
Review your product titles, tags, and descriptions to ensure they accurately reflect your offerings and align with common customer search terms.
Ensure accurate product categorization
Double-check that your listings are properly categorized on Etsy to take advantage of the platform’s enhanced categorization system.
Focus on providing top-notch customer service
Maintain fast order processing times, respond promptly to customer inquiries, and strive for positive reviews to boost your seller metrics.
Monitor your shop metrics and make improvements where needed
Keep a close eye on key performance indicators like conversion rates, average order value, and customer satisfaction. Identify areas for improvement and make adjustments accordingly.
Stay informed on Etsy’s policy changes and updates
Follow Etsy’s seller news and announcements to stay up-to-date on the latest platform changes and best practices.
Conclusion
The 2024 Etsy search algorithm update brings several important changes that can impact your shop’s visibility and performance. By understanding these changes and implementing best practices, you can improve your listings’ search rankings and attract more potential buyers. Stay proactive, keep optimizing, and make the most of the new tools and features Etsy has introduced.
If you need any help with Etsy, feel free to let us know in the comment box or email us at the following email address: info@ecomclips.com
To learn more about Etsy, please check out our other blog. Also, you can check out our YouTube videos related to Etsy as well.
