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Etsy Optimization Guide – 2023 (Part II) | Optimized Product Description, Captivating Photos, Selecting Attributes, Effectively Utilizing Tags

Etsy is a well-known online marketplace where independent sellers can offer unique handmade products. It differs from platforms like Amazon, Walmart, and eBay in that it focuses on handmade, vintage, and craft supplies.

Etsy provides sellers with an online storefront where they can showcase and sell their products. It offers various tools and features to help sellers manage their shops, process orders, communicate with customers, and handle payments.

Before launching a product on Etsy, it is crucial to optimize various listing elements such as the title, choosing write category, product description, photos, tags, and attributes. These factors play a vital role in increasing traffic, visibility, and conversion rates.

In this article, we will delve into:

  • How to Prepare Product Descriptions?
  • Best Practices to Use Product Photos
  • Proper Uses of Attributes
  • Etsy All 13 Tags

By adhering to these guidelines, sellers can enhance their listings and attract a larger audience of potential buyers of their Etsy products.

In our previous blog, we discussed in detail how to choose the right category and create an appealing title. If you didn’t check it yet, please visit this link:

Prepare a Compelling Product Description

The product description is one of the best important parts of your optimization because this is the area where you can explain in detail about the products. In the description, customers can get the details about your items and get an idea of how they will be benefited from your products which helps them to decide whether they will buy or not. So, follow the below things to prepare the description.

  • Target Audience: Before creating the description, keep in mind who your targeted audience is for your product. If you can identify the target audience then you can easily know about the niche of your audience.
  • Catchy Headline: Try to give a catchy headline that is able to grab the customer’s attention at first glance. Because the headline is the first thing that potential buyers will see.
  • Keywords for Increasing Traffic: Try to push as many as possible relevant keywords in the description which helps to get higher traffic on Etsy. Focus on those keywords that describe your product and what customers might be searching for.
  • Clear and Concise Copy: Use simple and plain language so that everyone can easily understand how your product is beneficial for them.
  • Draw Attention: Try to use enticing language which is persuasive and able to hold the customers’ attention.
  • Avoid Repetition: Please don’t use repetitive information, because it creates a negative impression.
  • Keywords Positioning: Try to maintain reader-friendliness with proper keyword positioning.

Pro Tips for Description, 

As you know, search engines like Google show the 1st 160 characters as a meta description, so try to provide a sufficient amount of product-related information within the first 160 characters.

Best Practices to Use Product Photos

The image is the true representation of your product. Etsy will recommend your listing more often if you use more and better images for your products. 

On Etsy, you can upload a maximum of 10 images. So try to use the most types of images to give customers a better experience as they are presenting how your products look in real life. If possible, please try to upload different types of images like 

  • Feature Images, 
  • Infographic Images, 
  • Lifestyle Images, 
  • Size Dimension Images, 
  • Products detail Image
  • Care Instruction Images, and so on

If you don’t have different types of images, then the following tips might be best for you.

Suppose you have only 5 images. From them, you can easily make it 10 images. 

Just create 5-zoom-in and Zoom-out images from every previous image. Now, you have 10 different images. This is far better than the duplicate image upload. And, you know, Etsy will count them as different images.

Though this is not a good practice, the Etsy algorithm will recommend your listing as a complete listing which helps to increase the visibility of your product. 

Proper Uses of Attributes

In your listing, depending on the category you choose, you will get a series of attributes you can pick to describe your listing. They simply make it possible to show up when buyers use the attributes to filter Etsy searches.

Since each attribute you add acts like a tag (and helps you match with shoppers’ searches when they use matching terms), it’s important to add all the relevant options, even if they’re less precise. 

Etsy attributes are the different characteristics that you can set to your listings. They help buyers find the right items and help Etsy’s search engine surface your listings in relevant search results.

When you take the time to fill out your attributes, you’re more likely to sell your items. Take the time to fill out your Etsy attributes, and you’ll be on your way to success.

All 13 Tags

Every Etsy shop owner wants to make their listing more visible on Etsy search. However, only a few are successful in reaching this goal.

This is because they know how to use the best and high-ranking Etsy tags for each item. When you’re just starting out or attempting to build your Etsy business, using the most popular tags may make or break it.

So, if you’re wondering why Etsy tags are important and how to employ them, you’ve come to the perfect place.

Etsy tags are essential because they help your customers find your items in search. The more relevant tags you use, the more likely your items appear in search results. A few things to remember when choosing your Etsy tags. 

First, consider what keywords your customers will likely use when searching for your items. 

Second, use a mix of singular and plural keywords and misspellings to make sure you’re covering all your bases. 

Third, don’t stuff your tags with too many keywords – this will make them less effective. 

Fourth, don’t forget to review your tags to check the trending tags on Etsy and try to add them. This will help you to keep your listing relevant, regardless of the trend.  

Finally, remember to keep your tags relevant to your items. Using irrelevant tags will not only be ineffective but also get you suspended from Etsy.

Final Thoughts

When it comes to selling on Etsy, optimizing your listing is a crucial step to increase your chances of success. Crafting a compelling product description is essential. By using descriptive language and telling the story behind your creation, you can create a personal connection and make your product even more enticing. 

High-quality product photos, Choosing the right attributes, and using relevant and high search volume tags all are important for Etsy optimization. If you want to rank your products on Top you need to rely on them.

Also, you need to regularly review and update your listings based on customer feedback and evolving market trends to stay competitive in the dynamic world of Etsy.

By following these guidelines and investing time in optimizing your listing, you can enhance its overall performance, attract more traffic, increase visibility, and ultimately improve your chances of converting potential buyers into satisfied customers. 

If you have any concerns about the Etsy optimization or Etsy marketplace, please let us know through the comment box or email us at the following email address: 

To know more about the Etsy marketplace, please check out our other blog. Also, you can check our YouTube videos related to Etsy.

How To Grow Your Etsy Shop

How to List an Item on ETSY

Alura Feedback/Follow-up Message for getting Reviews on Etsy

How to Activate Vacation Mode for Etsy

Alura Keyword Finder

EtsyHunt Overview – Best Keyword Research Tool for Etsy EtsyHunt Review 2023

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