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Etsy Optimization Guide – 2023 | Select the Right Category and Create an Appealing Title for Traffic, Visibility and Conversion

Etsy is a massive marketplace where independent seller can sell their products via its website. Everything on the site is made, collected, curated, and sold by its sellers like Amazon, Walmart, eBay, and so on.

Etsy sellers not only sell items but manage their orders and inventory too. However, it requires regular work and attention on the seller’s part to create searchable and appealing listings and provide good customer service.

If you sell or decide to sell unique and creative products, then Etsy is the right place. It is like a home of special, extraordinary items, from unique handcrafted pieces to vintage treasures. 

Before starting a business and launching a product in any marketplace, you must go through a few important things. Among them, listing optimization is one of the most vital parts.

For Etsy optimization, There are 6 major parts:

  1. Category Selection
  2. Title
  3. Description
  4. Photos
  5. Tags 
  6. Attributes

In this article, we will discuss how to select the right category and create an appealing title to get more traffic, visibility, and conversion.

How to Select a Perfect Category on Etsy?

Etsy is a vast marketplace with millions of buyers searching for unique items daily. When you list your items on Etsy, you need to choose the right category, so buyers can easily find what they’re looking for.

On the other hand, If you list your items in the wrong category, buyers might not be able to find them. If buyers couldn’t find your item by search, you will not make any sales! So it’s really important to select the right category to get more sales, and visibility, and generate organic traffic.

Tips for Selecting the Right Category: To select the right category to list your items on Etsy, you need to rely on the following things.

  • Have a look at the competitor products category
  • Check, how they are doing in this category
  • And then list your product in the right category based on your research

If a seller doing too well in your desired product category, try to avoid that category and find out a similar category based on your product. This will increase the chances of your product being sold.

So, take some time to think about which category is the best fit for your items. You can always change your category later if you need to, but it’s best to get it right the first time.

How to make a good Title for your Etsy Listings?

The title on Etsy serves as a description of your item and other information to the algorithm. Therefore, you must not misuse this valuable space regarding ranking on page 1. 

If you want to be found in searches and frequently sell your items, you must be aware of the proper title-writing techniques

Techniques for creating a good title:

  • Think of yourself as a customer
  • If you are a customer, how do you buy the product? 
  • How do you search for products?

Once you understand the psychology of customers, creating titles will become very easy for you.

On Etsy, the title length should be 70-120 characters as standard. But, we recommended you prepare the title within 70 characters to get more visibility. And of course, you need to focus on the keywords. 

Because Keywords are the key factor to getting organic traffic and ranking on top of Etsy’s 1st page.

Try to avoid repeating words in your title. Because repeated words will not give you extra benefits except it will grab your characters on the title.

In short:

  • Prepare the title within 70 characters
  • Focus on the SEO
  • Don’t use repetitive words
  • Try to highlight 1 or 2 main key features
  • Maintain reader-friendliness

Final Thoughts

Etsy is a great platform for independent sellers to showcase and sell their products. However, to maximize sales and ensure customers find what they are looking for, selecting the right category and creating an appealing title is important. 

The category helps customers to find the right product that they are looking for and increases traffic and visibility. While the title is the 1st introduction of our product listing. Therefore, you must need to create a title that grabs customers’ attention, accurately describe the products, and makes people want to read further.

We hope that this article will help you to select the exact category and create an appealing title for your product listing. We will get back to you soon with another blog about Etsy optimization. If you have any queries about the category and title, feel free to share them with us or email us at the following email address 

To know more about the Etsy marketplace, please check out our other blog. Also, you can check our YouTube videos related to Etsy.

How To Grow Your Etsy Shop

How to List an Item on ETSY

Alura Feedback/Follow-up Message for getting Reviews on Etsy

How to Activate Vacation Mode for Etsy

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