If you’re an Amazon seller, you know that setting the right pricing strategy is very important for success. One of the most effective pricing strategies you can use is the strike-through price. By using this price strategy, you can show customers the original price, along with a discounted price, to create the perception of a good deal. But how do you actually set a strikethrough price on Amazon? In this blog, we’ll cover the basics of how to set up a strikethrough price on Amazon and the benefits of using this pricing strategy.
What is a Strike-through Price on Amazon?
A strikethrough price, also known as a reference price, is the original price of an item crossed out and displayed next to the discounted price. This pricing strategy is used to show customers the savings they can get if they purchase the item at a discounted price. Strikethrough prices are an effective way to increase conversions, as customers are more likely to buy items when they feel they’re getting a good deal.
Benefits of Strikethrough Price on Amazon
Using the strikethrough price on Amazon can be a great way to boost sales and increase conversions. Here are some of the benefits of this pricing strategy:
- It creates the perception of a good deal. By showing customers the original price crossed out and the discounted price next to it, customers will think they’re getting a great deal and be more likely to make a purchase.
- It encourages customers to buy now. By showing customers the savings they can get if they purchase the item now, they’ll be more likely to take advantage of the offer and make a purchase.
- It helps increase profits. By increasing conversions, you’ll be able to increase profits as well.
- It’s easy to implement. Setting up a strikethrough price on Amazon is relatively straightforward and easy to do.
How to Set a Strikethrough Price on Amazon
Setting a strikethrough price on Amazon is relatively simple. Here’s how to do it:
Step 1: Log in to your Amazon Seller account.
Step 2: Select the product you want to set a strikethrough price for.
Step 3: Click on the Edit option then it will come up with this Offer segment. After that, you must fill up your Sale Price and List Price. The Sale Price would be considered as your strike-through price and List Price as your previous price.
NB: When you fill up your prices at that time, two notifications will pop up in the lower section of Sale Start Date and Sale End Date. That indicates that you have to fill up the date also. When you fill-up these two fields the notifications will automatically remove.
Step 4: In this step, you have to set the Sale Start Date and Sale End Date.
Step 5: After filling up all the required fields, scroll down and save your changes.
Once you’ve saved your changes, customers will see the original price crossed out and the discounted price next to it. This will give customers the perception that they’re getting a good deal, which can help increase conversions.
Final Thoughts
The strikethrough price is a great way to boost sales and increase conversions on Amazon. By setting a strikethrough price on your products, you’ll be able to show customers the savings they can get if they purchase now, which can help increase profits and improve your bottom line.
We hope this article will be helpful for you. If you still find difficulties with Amazon strikethrough pricing, feel free to comment below. We are always ready to help you with any e-commerce-related solution.
