Amazon PPC Strategy: Maximize ROAS by an Extra 45%

Selling health and beauty products on Amazon isn’t just about listing and bidding—it’s about trust, timing, and transformation. In a category where brand loyalty is hard-earned and customer expectations are sky-high, your Amazon PPC strategy must go beyond the basics. According to a 2024 Jungle Scout consumer trends report, over 78% of online shoppers now … Read more

Amazon PPC Myths vs. Facts: Debunking Common Misconceptions

Amazon PPC MYTH vs FACT

Amazon Pay-Per-Click (PPC) advertising is a game-changer for sellers looking to boost visibility, increase sales, and dominate their niche. However, many new sellers enter the platform with high expectations and incomplete knowledge, making them vulnerable to widespread myths about Amazon PPC. These misconceptions often lead to poor strategy decisions, wasted ad spend, and ultimately, disappointing … Read more