Amazon PPC
A seller reached out to us three months after launching their product. When we looked at their campaign history, the pattern was all too common: $3,200 gone in five weeks, ACoS at 165%, campaigns paused by week six. The product was solid, 4.6 stars, better than half the competition. None of it mattered because they’d … Read more
Amazon has quietly launched one of its biggest advertising shifts in years with Amazon Rufus AI, introducing AI-driven prompt search advertising that is reshaping how Amazon ads work. With Rufus AI Amazon, Sponsored Products and Sponsored Brands are no longer static placements. Instead, they now appear within a smart, interactive shopping assistant that answers customer … Read more
Many Amazon sellers don’t realize they’re leaving money on the table, driving up ad costs, and slowing their growth by treating SEO and PPC separately. SEO and PPC actually work best together. PPC brings traffic fast and tells Amazon what buyers want. SEO makes sure your listing converts that traffic and stays visible long-term. When … Read more
Every Q4, Amazon PPC costs increase and competition becomes intense. If you pause or reduce advertising, your listings lose visibility and competitors take over. But if you scale ads without a clear Amazon PPC strategy, you can end up with high CPC, wasted spend, and zero-profit sales. The key to winning Q4 is using a … Read more
Many sellers believe sending traffic to their Brand Store helps build awareness, but in reality, it could be quietly hurting their sales. The idea makes sense: show off your full catalog, highlight your brand, and let customers browse. But most Amazon customers aren’t there to browse; they’re there to buy. When your ad sends them … Read more
Selling a new product on Amazon isn’t just about creating a listing and hoping for sales. To stand out in a competitive marketplace, you need a well-planned Amazon PPC strategy that ensures your product gets maximum visibility from day one. With millions of sellers competing for attention, relying only on organic traffic won’t be enough. … Read more
Growing a successful brand on Amazon in 2025 is more competitive than ever. With rising CPCs, stricter compliance policies, and AI-driven search updates, sellers must be more strategic than before. But with the right approach, it’s still possible to achieve massive growth in just a few months. At Ecomclips, we recently helped a consumable brand … Read more
Many sellers launch Amazon PPC Auto Targeting campaigns only to end up burning ad spend with little profit. Automatic campaigns are supposed to make advertising easy, but turning them into profit drivers takes more than flipping a switch. Instead of just hoping for the best, you need a plan to set up, organize, and optimize … Read more