If you’re an Amazon online seller or merchant, you’ll agree that placing images of the product you’re selling on your product listing is essential. The images you use must show precisely what about your products. Images are the first material to advertise your product.
But sometimes, looking at images isn’t enough for consumers to make a buying decision. Images can only contain a limited amount of information.
Video advertising helps address this dilemma. By adding a video to your product listing, you can provide more helpful information about your product than multiple images can.
Is that a better Amazon product video than listing images?
A recent survey reports that 86% of businesses experience more site visits when they use video advertising to promote their products.
The same survey also shows that 84% of consumers said they bought a product after watching a video advertisement about it.
Promoting your product with a video lets you include as much information as you can about it. A video would also let consumers discover the features and
benefits of your product more quickly
These numbers show how video advertising can be an effective marketing tool, and that it’s a feature you must consider adding to your Amazon product listing.
The audio and visual elements of a video can make it more appealing to many people than simple text. You can produce an engaging video by combining eye-catching visuals with interesting sound elements and a presenter who can effectively convey the message you want to deliver. This can help you make a strong emotional impact on your audience, convincing them to choose your product over what your competitors offer.
Why is Amazon listing videos more important?
A video can reach people fast than a picture. Video has many elements and here defined the product much better than a picture. 69% of consumers most like watching videos when purchasing products online. 84% of consumers already gave their statements, they believe when they watched the product video. Product videos enhance consumers believe.
Who can Add Videos to Their Amazon Product Listings?
Uploading Product videos is not available for all Amazon Product seller. Now, it is available to two primary groups of seller:
- Marketplace sellers, who own a brand registered in Amazon’s Brand Registry. For sellers, video is available through A+ Content (formerly EBC) within Seller Central.
- Vendors are brand-owning manufacturers that sell wholesale to Amazon. For vendors, video is available through A+ Content within Vendor Central.
Amazon Product Listing Video Guidelines for Amazon Seller
Amazon has Some rules and regulations for uploading videos. If you want to upload a video, you should follow them, and then you can upload the video.
- The video must have a 16:9 aspect ratio with a resolution of at least 1280 × 720 px.
- It should be recorded with an RGB profile and a bit rate of 1 Mbps or higher.
- Your video must be in the following formats: MP4, MOV, 3GP, AAC, AVI, FLV, or MPEG-2.
- The audio bit rate should be 128 Kbps, and a sample rate of 44 kHz or higher.
- The ideal video shouldn’t be more than 2 mins or longer.
Pro Tip: First 9 seconds of the video are the Very Vital. You have reach the customer’s attention to stay in your listing to buy the product.
What you can’t do on your Amazon Product Page Videos
Check out what you can’t do on your when making a video for Amazon.
- You can’t show a web address or provide external contact information that leads visitors to go away from the Amazon platform.
- You can’t mention a seller who sell same product as you or other brands using their logos or their company names. Furthermore, you can only show your brand logos or those brand logos of the products you sell.
- If you want to add comparisons, you must ensure that they do not derogate or defame your competitors.
