Based on sales and marketing value, Amazon is way above the other eCommerce marketplaces. Because Amazon always tries to provide the best facilities for their customers as well as sellers. For that, people know that they can get whatever they want at the best price on Amazon due to Amazon’s excellent customer service.
So it’s no wonder that selling on Amazon and making you stand out from the competitors is very tough. To compete with other sellers and grab the customer’s attention, sellers are following different strategies, and Promotion is one of them.
On Amazon, promotions are a great way to grab potential and new customers because Amazon customers frequently search for good deals. Therefore, well-executed promotions can be the deciding factor. Because it helps to convince customers to buy your items instead of your competitors.
Amazon sellers can offer like; “tell your friends and family about their products through social media and get a low-cost buying offer”. These promotions not only give you potential customers but as well as increase brand awareness.
In this article, we will discuss different types of promotions which are available on Amazon. Also, we will show you how to set up coupons from seller central.
Promotions on Amazon
Promotions encourage people to buy products from you. According to the research, 80% of Amazon customers prefer to shop from brands whos are giving promotions. As a seller, you can always find out an excuse to run promotions and excite your audience, whether it’s a new product launch, prime day, black Friday, Christmas, your brand’s anniversary, etc.
On Amazon, the following types of popular promotions you can set for your products to increase sales.
Percentage Off: To focus on helping the seller’s audience by saving a little extra money is the most common promotion. These codes can be group promotions (a generic code like “SAVENOW15” that anyone can use), single-use promotions (special codes for each individual person), or no code that automatically applies when the product is added to the cart.
Social Media Promo Code: On Amazon, social media promo codes are one of the latest and greatest ways to boost sales. This promotion is available to sellers enrolled in the Amazon Brand Registry, or sellers with positive feedback ratings.
Sellers can self-promote their products over social media and streamline the process of their customers receiving a great deal on their products through this marketing tool. It is a win-win that will save lots of time and generate a great experience for customers.
Free Shipping: Customers often love to buy products with free shipping. Because customers are willing to buy items without additional cost. If customers see that you are giving free shipping, definitely they will go with your product rather than your competitors.
For free shipping, Customers will select a particular product with a specific quantity or spend a specific amount for purchase to avail of the free shipping offer. You can determine the items which are eligible for free shipping.
Buy One Get One (BOGO): BOGO is the most popular way to attract the audience/consumers to purchase certain products/items. Based on the quantity or amount spent, sellers can offer BOGO. Sellers can also offer BOGO such as “Buy Two Get One Free”
For example, “Spend $75 On Any Set of Sunglasses, Get Another Pair Free!”
Voucher: Amazon vouchers are a promotional feature available to sellers through Amazon Seller Central. In the online marketplace, prices on sellers’ products cover the differences between the discount and listing prices. This powerful tool is surprisingly underutilized by many sellers. Sellers may offer vouchers at any festival including Mother’s day, Christmas day, Friendship day, New Year’s Day, etc.
Deals: An Amazon deal is popularly known as Lightning Deal. It is a flash sale in which a discount is offered on a limited number of product units over a short period of time – usually 2 to 6 hours.
Customers can find Lightning Deals on the Today’s Deals page, on Prime, and in organic searches. Items featuring Lightning Deals will also be highlighted with a badge on their individual product pages until the deal ends.
Coupons: Coupons are the digital version of vouchers, similar to those we get in brand stores or supermarkets. These can be used to avail money off or percentage off on eligible single or multiple products.
Amazon coupons are visible to all visitors. It appears throughout Amazon.in pages including offer tags on search results, Amazon deals page, and product detail pages, and there is even a separate page just for coupons. The customer can simply click on ‘Collect Coupon’ and the offers are instantly applied during checkout.
Before applying a coupon, you may need to take into account the cost because you will be charged every time a coupon is redeemed.
Now let’s dive deep into the process of how you can set up a coupon from the Amazon seller central
How to Create Coupons
To create coupons for the products, first, log in to your Amazon Seller Central account. Now, go to the Advertising menu and select the Coupon from the dropdown.
A page will appear that gives an overview of coupons and a high-level description of how they work and how to set them up. To get started with creating a coupon, need to click on the Create your first coupon button.
After that, you can see the four-step coupon creation process. Now you need to complete them to successfully create a coupon on Amazon.
Step 1 – Search & Add Products: To create a coupon for the product, search for the product either by SKU or ASIN. Once entered in the identifier, click the Go button.
After identifying the listed product, click on the Add to coupon button to add a coupon to that particular product.
The product will then appear in the Added to coupon section on the right of the screen. Now, click on the Continue to next step button.
Step 2 – Budget & Discount: In the next step, set the budget and discount specifics for the coupon. First, choose between the Money off or Percentage off discount, and then type out the specifics for the discount. For example, if chosen a Percent off discount, enter the specific percent discount to offer.
Now, select your preferred option, It can either limit coupon usage to one redemption per customer or can allow the coupon to be redeemed multiple times by the same customer.
After selecting the option, please set the Budget for the coupon. This creates a limitation on how much of a financial investment sellers are willing to make for this single coupon.
Once determined the total budget for the coupon, enter the amount into the Budget field, and then click on the Continue to next step button.
Step 3 – Schedule and Target: The first field to complete in step 3 is the Coupon title field. There will see an example as well as guidelines that can be reviewed to assist in creating the best title for the coupon.
Sellers can also target specific groups of customers such as Prime members, Amazon Student members, or Amazon Mom members if they wish to. This step is not required, and if don’t specify targeting, the coupon will be visible to all customers. So, if you have any targeted customers for the coupon, please select any of them.
After selecting the target customers please set a start and end date from the Schedule section. Coupons can be active anywhere from 1 to 90 days. Once set a start and end date, click on the Continue to next step button.
Step 4 – Review and Submit: Before submitting a coupon, a screen will appear where sellers can review all of the details of the coupon and view a preview of how the coupon will look like. Read through and review all of the information in this section. Once confirm all of the details are correct, click on the Submit coupon button.
So this is how you can create a coupon on Amazon.
To conclude, Amazon Promotions are a blessing for online sellers. When it comes to boosting conversions and promoting your brand in the market, it works effectively.
However, while setting them up, you need to be sure of the conditions and redemption options so that you don’t end up losing a lot of money. Sellers have often set up their promotions incorrectly and as a result, suffered significant losses in the process.
We hope, now you know the different types of Amazon promotions and how to set up coupons by reading this article. Still, If you have any queries about Shopify and Magento, please let us know through the comment box or email us at info@ecomclips.com
To know more about Amazon, please check out our other blogs. Also, you can check our YouTube videos related to Amazon.
How to Create Lightning Deals on Amazon
Automate Your Shopify Store with Amazon MCF 2023
How to Activate Vacation Mode for Amazon
