In amazon, keywords are also known as “search terms.” Search engines understand what buyers are searching for through keywords. Only with the help of keywords a search engine knows what to show up or what products to display in front of them. So being indexed and ranked for as many relevant keywords as possible is crucial to success as a seller. So it’s very important for a seller to pick the right keywords for their products. Only by researching the keywords in the right way will give the best data for your products. And in Amazon advertising using those keywords under 3 different match types (Broad, Phrase, Exact) will help to index and rank faster.
Important Factors in Researching Keywords for Amazon
While researching there are some key factors that a person needs to keep in mind. In Amazon, there are some important metrics that need to be checked before picking any keywords for the items. Let’s discuss those.
1. Search Volume Of The Keyword
Keyword’s popularity is the best way to begin your research. The more people search for a particular term, the higher will be the number of visitors your listing gets. So the search volume will need to be considered the top priority.
2. Search Volume Trends Of The Keyword
At different times of the year search volume for a keyword changes. You will need to look at the monthly search trends for a keyword to see how the traffic from several keywords has fluctuated in recent times. Based on that you can pick the right keywords for that time of the year.
3. Keyword Difficulty or Competition
Choosing high search volume keywords is a great first step. But these keywords will have very high competition. So checking into the keyword’s competition will give you an idea if there is a chance for ranking your product listing.
Amazon Keyword Research Ways
In amazon, there are many different ways to find keywords. Based on the products & buyer purchase behavior we can use the below options to pick the right keywords.
1. Amazon’s Auto-Complete Feature
From amazon auto suggestions features a seller can find some best keywords for their items. Most of the buyers will have this common tendency to search by this autocomplete suggestions.
2. Analyze Your Competitor’s Listings
By checking into top competitor’s listings you will get some good ideas & suggestions on keywords that can help to build your listing & pick keywords for advertising.
3. Use A Keyword Tool That Shows Amazon Search Trends
There are many tools that can be used for researching the keywords. These tools will give some extra data that will help to get more data about competitions. Tools like Helium 10, Jungle scout, Merchant words etc can be used for this type of research.
4. Sponsored ads search terms report:
Another popular way is to get keywords data from the advertising campaigns search terms report. From this repost a seller will get the keywords that are proven to convert well for their items. Based on that keywords data sellers can update the advertising keywords & also improve listing keywords.
Amazon keyword match types
Match types allow sellers to control what customer search queries will match the keywords in manual targeting advertising campaigns. Keyword match types exist to help sellers to get traffic from various types of searches. Using different match types will help sellers to find new customers. This way sellers will be able to discover the best keywords to target and eliminate wasted spending.
Amazon advertising offers 3 types of match types. Let’s discuss those.
1. Broad match:
Broad match keywords should be used to expand your keyword coverage and increase the reach and exposure of your campaigns. Broad match keywords are intended to show ads in any order and include plurals, variations, and related keywords.
2. Phrase Match:
Amazon will also show your ad when someone searches by that exact phase keyword, or with additional words before or after it.
3. Exact Match:
Amazon will also show your ad when someone searches by that exact keyword. Unlike broad or phrase match, if a shopper searches for other words before or after your exact keyword, the ad will not show.
Hopefully, you now have a better understanding about the Amazon keywords research & different match types that Amazon offers. If you have any questions about any eCommerce advertising, please don’t hesitate to ask. Please let us know if you face any issue. We are always here to hear from you.
