Amazon A+ Content, also known as EBC, is a premium content feature that allows Amazon vendors or sellers to create a more visually engaging listing for their products. So if you’ve ever wondered how to add pictures to Amazon product description, Amazon A+ content is the answer.
That is where Amazon A+ content appears.
In Amazon sales pages, Amazon A+ Content appears as additional content. In addition to using images, text, and tables for different purposes, it also allows you to customize the templates. In short, it’s a way to make your home & kitchen products stand out. If you have access to A+ Content, the description of any branded ASIN can be altered and customized.
How does Amazon A+ Content relate to Home & Kitchen sales?
A successful long-term business starts with choosing what products to sell on Amazon. When selecting products, make sure they have high margins, high demand, strong sell-through, and high potential. It is important to find products that your customers want and that will add value to your portfolio.
But how do you find the right products? How do you know which products will best build your brand?
The Home & Kitchen category on Amazon is one of the first places we recommend looking. Home & Kitchen is not only one of the more extensive categories, but it also makes it easier to build a successful business.
Here are our top tips for selling in the Home & Kitchen category – and how to get started!
What is Amazon home & kitchen?
The Home & Kitchen store makes it easy for customers to find home goods from a variety of sources. It includes multiple subcategories, including:
- Furniture & Decor
- Kitchen & Dining
- Bedding & Bath
- Patio, Lawn, & Garden
- Vacuums, Cleaning, & Storage
- Kids’ Furniture & Décor
- Seasonal Décor
- Heating, Cooling, and Air Quality
- Irons & Steamers
- Home Improvement
It is also a fun storefront to navigate for customers at Home & Kitchen. It allows you to shop by room, category, and even design style. With this platform, Amazon’s home goods website can be just as fun and funky as traditional ones. Amazon’s new Home & Kitchen category has begun attracting even more customers to purchase their home goods from Amazon.
Amazon’s Home & Kitchen is extensive in breadth and depth, which makes it ideal for sellers with plans to expand and grow their businesses.
Need A+ content for your Home & Kitchen Category? Contact us here!
Simple Steps to create visually appealing A+ content for your Home & Kitchen Category:
1. Deliver Brand Identity – 3 Sprouts
It is always important to clearly identify your brand on the product detail pages to make your brand stand out from your competitors. Amazon’s A+ Content gives brands control over product details and their visual identity.
This results in consistent branding across channels as well as legitimizing the product within Amazon. With A+ Content, brands can tell their stories, highlight key features, and expand on product specifications visually.
2. Always Use High-Quality Lifestyle Images & Infographics –
A product image is an effective marketing tool that can promote a product and highlight its features. It has been proven that pictures are more effective sales tools than text. Show off your brand with high-quality images to ensure you are putting your best foot forward.
It is recommended that you include at least four images per product in your A+ content. You should include lifestyle images and infographics in your marketing materials so that customers can visualize themselves owning your products.
High-quality images are key to building successful A+ Content on Amazon and helping with sales conversions. Things to consider for best practices regarding images for your A+ Content:
- Photographs of the product in action are allowed and can be taken using lifestyle images.
- Images must not be duplicated for A+. It is important to focus on the product.
- Do not mention competitors’ products or those of other brands.
3. Cover Different Types of Shoppers
Customers have different shopping habits and procedures. Shoppers love reading every detail about your product before making a purchase.
Those who are considering purchasing your product only need to skim through its features and benefits.
With Amazon A+ Content, you can cater to both the skimmers and the meticulous shoppers.
You see, Amazon A+ Content allows you to include descriptive text in an easy-to-understand format on your listing.
With Amazon A+ Content, you can offer shoppers different methods of consuming your product listings based on their preferences.
4. Cross-Sell Products –
Amazon has stated up to 35% of its revenue comes from cross-selling. Moreover, a study found that upselling accounts for 4% of all eCommerce sales.
So, this is an area of the A+ Content you will want to take full advantage of! A module offered in the A+ Content on Amazon is called side-by-side comparisons. Side-by-side comparisons between the different product models can be a powerful way to upsell.
A side-by-side comparison chart provides important information about each item, so shoppers can choose the most appropriate item. This will encourage them to buy within your brand. Cross-selling products can help you increase sales margins on different ASINs. Amazon A+ Content helps drive better buying decisions while giving customers a sophisticated online shopping experience.
So, not only is EBC great for conversions; it also acts as a tool to help you maintain an excellent track record as a seller.
Conclusion
So, these are some of the points that are significant for Amazon A+ content. But that’s not all. There are so many ways that are needed to know. We will give you more information and tips in the future. So be with us. If you find this information useful, please comment, like, share and be with Ecomclips.
If you find any difficulties organizing your Amazon vendor central or need any help related to vendor central, please contact us. We will give you full support to solve your problem with our top-rated Amazon specialists.
