For online sellers, A+ content is super important for boosting sales and building brand value. It helps you show off your products and brand with eye-catching images, detailed descriptions, stories, and comparison charts. This makes it easier for customers to trust you and decide to buy.

In this guide, we’ll talk about:

• What A+ content is
• Why adding A+ content is important
• Why some A+ content doesn’t work
• How to create better/best A+ content design

What is A+ Content?

A+ Content is a special feature that lets sellers make their product listings look better with rich media. You can add high-quality images, infographics, detailed descriptions, carousels, videos, comparison charts, and even FAQs to make your listings more engaging. It’s a great way to grab attention and make your products stand out.

There Are Two Types of A+ Content:

• Basic A+ Content
• Premium A+ Content

When Can You Add A+ Content to Your Listings?

To use A+ Content, you first need to be enrolled in the brand registry program. Once you’re in, you can start enhancing your listings with this awesome feature.

Why is A+ Content Important?

Listings with A+ Content tend to have higher conversion rates. They’re more engaging, look more professional, and help build trust with shoppers. Plus, it answers many questions buyers might have right on the spot, which makes shopping easier and boosts sales.

How to Make a Better A+ Content Design to Impress Shoppers?

A+ content is crucial to give a great customer experience. Yet some A+ content designs fails to do that. Next, we will Analyze some modules of A+ content that will fail.

In this module, the image quality is not good at all. Some of the area is washed out with bright sunlight.

The Logo doesn’t have enough visibility. Because it’s placed over a blue or greenish type of background.

And, the last part of this text is not visible at all.

Most importantly the product is not focused. The product placement seems unrealistic with the other part of the image.

Here is a better alternative.

As you can see, we have started with a lifestyle image. 

We are keeping it simple to ensure our product grabs the shopper’s attention right away. The image clearly shows a girl far from home, sitting at the back of a car, using our product to charge her laptop.

Don’t use too much text!

But here’s the thing—shoppers don’t have time to read through lengthy texts about your item. They want quick, clear, and visually engaging content. You have just a few seconds to grab their attention, so make it count. Avoid anything that might leave them unimpressed!

Use infographics:

You can highlight the features with infographics, rather than with just boring text! 

A title along with a slogan in big fonts to motivate the shoppers.

This way, we are convincing the shoppers to make their buying decisions. Showing a lifestyle image, then motivation, featuring some selling points, then again motivation.

NOTE: Did you notice or not, we are using a simple plain white background? Because it creates a vibe that these modules are in the same continuous image. 

Use Powerful Images:

Powerful images are effective in grabbing the shoppers’ attention toward your key selling points.

Clarity & Relatability:

The icons should be clear and relatable so that people can understand the meaning.

Use Lifestyle Images:

Next, we featured three lifestyle images. The first one is interesting. Our product can provide the necessary power supply to a patient. It’s also perfect for camping and adventure.

Use Comparison chart on A+ content:

This thing is important. Because shoppers can choose between your items. The goal is to keep shoppers away from the items of other brands. If our item specifications do not match their expectation, then they can choose from other similar products we have.

Use alt text on A+ Content

Alt text will tell the algorithm about our A+ content. It will help you to rank higher and increase visibility on the platform.

Conclusion:

So, as you can see we are telling a lot without writing a lot. We are telling the whole story with images in a more engaging way. We are using powerful lifestyle images and, at the same time, motivating the shoppers. And also we are effectively including alt texts.

So, if you have low conversion and wanna scale up your A+ content, you can count on us. Send us your ASIN. We will review your A+ and give you a suggestion on how to improve it. Also, we can make it from scratch. For both Premium or Basic A+ content, you can count on us.
Send an email to us at info@ecomclips.com.