Although Shopify is a theme (Template) based website we are many customizations to this theme, when a UI designer customizes the theme in Adobe XD or Figma it looks marvelous.
What is Shopify ?
Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify’s merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat.
What is user interface (UI) Design?
User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms of Example voice-controlled interfaces.
Importance Of UI/UX Design in Shopify?
1. Helps you understand your audience
Before growing a Ul/UX, you have to understand the needs of your clients. This, therefore, means your design is created with the focus being on your target audience. Your app will attract the audience you build it for. Also, Ul/UX allows you to segment your audience which is crucial in understanding what each audience wants. Understanding your audience makes it easy to convert the prospective customers into your loyal customers hence increasing actual sales.
2. Saves money and time
if you’ll invest in User interface design, then there are fewer chances that the clients will find any issues with your website. Moreover, a complete and flawless product will not require any quick upgrades, and thus it saves your time and money that you could have spent on the update. Most importantly, your time and money on upgrades will be saved.
Important, for Shopify Website?
Users can only interact with your app or website through the UI, its design will determine their main impressions. If you’ve tried any low-effort app or website, you will know exactly how frustrating it can be to deal with a badly designed UI
Shopify website Theme base website is not user-friendly and when a UI designer Fully customizations Website That’s Look good and User-friendly, A custom design is exactly what you may expect: a website built to your specifications and unique to your business. You usually work with an agency or professional to build your website from ground zero. There is nothing to constrain what you may
want to do.
Fig: Custom Shopify website & Template Shopify Website
The biggest advantage of getting a custom web design is that it will make your website stand out from the crowd and give you a competitive edge over your competitors, which is very important in today’s saturated web environment. Custom websites are more search engine friendly than website templates, so they tend to rank higher on search engine.
Not only does a custom website adapt to your business needs in a better way, but it also gives you the room for incorporating your company’s branding into it. There is a factor of scalability with custom websites, and they grow as your business grows. Moreover, the additional benefit of a content management system makes it easier for the business to keep the website updated from anywhere.
Who Should Get a Customization Shopify website?
Every business has different needs. If you want a website that is scalable, search engine-friendly and unique, then a custom web design is an ideal choice. The added benefit of a CMS is that it saves you some money on keeping your website updated and well maintained. Although, it might take longer and cost you more, but you will get a website according to your business needs and will deliver an exceptional user experience to your website visitors.
How should you customize your website template?
Keep in mind that website templates have pre-set colors, styles, and fonts. You can keep these design elements as is, or change them to suit your brand better.
When it comes to design, there are four key areas:
- Background. Change the color, texture, or image for the background of your site to fit your brand or your product offering.
- Colors. Choose a palette that works well with your template or create or replicate one that matches your brand color scheme.
- Fonts. Readability is paramount when it comes to fonts. Use larger headlines to grab attention and lead readers to smaller body text. When choosing fonts, make sure your choice creates the right image for your business. For example, a playful font would probably not be right for a law firm.
- Text Style. There are sizes, colors, and styles of text for different sections within your website template. You can modify things such as paragraph titles, menus, and page titles.
Conclusion
It usually comes down to your business needs and personal preferences that will influence your choice between a Shopify website template and custom Shopify web design.
