On Amazon advertising one of the key points of having good results is reducing the ad waste spend. If you have an account with a large number of campaigns in that case it will be very time-worthy to check each one separately to reduce the wasted spend. Amazon recently offered a new option called targeting from where you can do the optimization daily fast way.
If you click on the targeting you will see all the keywords data of all campaigns. Now you can select the last 7 days’ date range & sort by the highest ACoS. Here you will see the keywords that have the highest to lowest ACoS among all the campaigns. From here you can easily adjust the bid without checking each campaign separately. Also, you can use different filters based on your need.
You can also sort by spending & zero sales. Here you will see how much you spend without getting any sales. Now you can pause keywords and adjust the bid for these keywords if you want. Also by clicking on the campaigns or ad group name you can directly go to the campaigns and work on the ad group.
You can sort by the lowest ACoS. From here you will see the best performing keywords. And you can increase the bid for these keywords as they perform well based on your need.
So this is a quick way of optimizing campaigns.
