Wayfair is an e-commerce company that was founded in 2002. They ship furniture, home decor, and other household things all around the world. The company has continually developed, and now has over 15 million goods and over 12,000 suppliers. Wayfair has also recently integrated search-based digital advertising into its e-commerce platform. Homeware producers and retailers can now interact with appropriate web visitors directly.
Wayfair Sponsored Ads
In Wayfair partners’ console, you have tools to advertise your products from the Wayfair Sponsored Products option. If you have knowlader about Amazon Advertising then you may compare Wayfair Sponsored Products with Amazon Sponsored Products campaigns. More or less the basic idea is the same as Amazon Sponsored Products.
Nowadays whenever anyone will search on Wayfair for any products they will see tons of sellers advertising their products in Wayfair. It will appear on the search page & one can identify it by seeing the sponsored word that shows on the side of that product listing.
Why need wayfair advertising
Wayfair may not be the first company that comes to mind when thinking of digital advertising, but now is a great moment to start because it has a lot of room to grow. Here are some of the reasons why Wayfair advertising is becoming increasingly popular in the market.
Wayfair’s Growth: In 2020, Wayfair’s total net revenue increased 56% year over year, its USA revenue increased 51.7%, and its international revenue increased 67.3%. One of the main forces behind this growth is advertising. This is because forward-thinking brands are investing a lot of money to build up their brand & improve their sales. This is helping to capitalize on this commitment to growth.
New and Improved Ad Features: In recent months, Wayfair has introduced its platform with some new updates and features that showcase its continuous effort into development on the advertising side. Recently the company started to offer advertising with keyword targeting. This way sellers can target specifically targeted customers. Also, they included the release of a new ad type: Sponsored Shops. It’s similar to Amazon Brand ads where sellers can promote their brand.
Less Competition: Despite the fact that Wayfair receives a lot of traffic from all around the world, the competition for advertising clicks on the platform is surprisingly minimal. When compared to e-commerce advertising giants like Amazon and Walmart, this becomes even more apparent. The sheer volume of search traffic that these rival sites generate might easily surprise you.
Increase visibility & Sale: One of the main reasons will be to increase the visibility & sale of the products. As the market has a very big opportunity to improve when any seller will start the advertising then it will help to increase a big amount of traffic in the items. And these items will help to generate sales.
Types of Ads wayfair offer
As a growing e-commerce platform, Wayfair continuously introduces new types of ads. Right now they are offering Sponsored products ads where a seller can rung Automatic campaigns & Manual campaigns. Also they provide sponsored Shop ads where sellers can promote their brand.
Wayfair Sponsored Products Ads: In this ads type seller can start advertising based on the class. Sellers can create automatic campaigns & manual campaigns. In manual campaigns they can use different match types like exact and phrase.
Wayfair Sponsored Shop Ads: In this type of ads sellers can promote the brand. They can add some images to promote the brand. Also sellers can add the class they want to show.
Wayfair is a growing platform now & it’s high time for any seller to enter this eCommerce site. It has a big opportunity to improve with a proper plan. So, don’t hesitate to ask if you have any queries on any advertising field of eCommerce. Please let us know if you face any issues. We are always here to hear from you.