Amazon has come up with a game-changing storefront called “Amazon Haul,” which offers products at unbeatable prices. Think iPhone cases for less than $2 and everyday essentials for less than $10-all without sacrificing quality. In this blog, we look at everything you need to know about the Amazon Haul Store: what it is, how it works, and why it’s Amazon’s bold response to competitors like Temu and Shein. Let’s dive into the details!
In this article we’ll cover:
- What is Amazon haul?
- How Amazon Fights New Competitors?
- How to get Access?
- What does the Amazon Haul discount store offer?
- How to sell on Haul?
- What does it mean for FBA sellers?
What is an Amazon Haul?
Amazon Haul is a newly introduced storefront on the Amazon platform that focuses on ultra-low-cost items. Inside Amazon Haul no product is priced higher than &20. Most items are priced under $10, with many below $5.
This is Amazon’s response to rising competition from platforms like Temu and Shein, which are known for their direct-from-China pricing strategies. Amazon Haul combines competitive pricing with its benefits, such as the A-to-Z Guarantee.
How Amazon Fights New Competitors?
In the past, giant corporations like Nokia and Yahoo lost their market dominance because they failed to adapt to industry changes. However, Amazon is taking a different approach.
When TikTok Shop emerged as a potential threat, Amazon partnered with them. Now, with Temu and Shein gaining popularity through low prices, Amazon has launched Haul to compete.
This is a remarkable initiative by Amazon, which has the potential to impact the e-commerce landscape.
How to Access Amazon Haul Using the App?
Accessing Haul is simple:
- Open the Amazon mobile app.
- Type “Haul” into the search bar.
- Tap the search result to enter the storefront.
Alternatively, you can visit Amazon Haul directly or scan the QR code provided.
Note: Prime membership is not required to access Amazon Haul for the shoppers.
What does Amazon Haul offer?
Amazon said that – Haul offers more than 300 million products. And there are over 35 categories.
All products cost 20 dollars or less—nothing goes over 20! Most of them are under 10 dollars.
Every purchase is backed by Amazon’s A-to-Z Guarantee, so quality is never a worry. Delivery takes 1 to 2 weeks.
There are also some special offers, like free delivery on orders over $25. It’s great for customers and also encourages bigger purchases. In general, the shipping fee is $3.99.
Plus, there is a 5% off when you spend $50 and 10% off when you spend $75.
How to sell on Amazon Haul?
Amazon Haul Store primarily features manufacturers and sellers from China. While the exact criteria for joining Haul aren’t public, you can reach out to Amazon for more information if you’re interested.
To sell on Haul, you may need to meet certain requirements, such as offering low prices and ensuring product quality. Currently, it seems Amazon is curating sellers directly.
What Does Haul Mean for FBA Sellers?
While Haul is great for shoppers, it may pose challenges for Amazon FBA sellers. Many FBA sellers also source products from China, but with Amazon Haul’s ultra-low pricing, it’s difficult for FBA sellers to compete.
FBA fees make it nearly impossible to match Haul’s prices. However, Amazon likely has mechanisms in place to prevent significant overlap between Haul and FBA products, as FBA sellers are a vital revenue source for the platform.
Conclusion
Amazon Haul is an exciting addition to the eCommerce world, providing shoppers with access to low-cost items while keeping Amazon competitive against rivals like Temu and Shein.
Whether you’re a shopper hunting for bargains or a seller considering Haul, this new initiative is worth exploring.
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