Keyword research on eBay is very important. It will help you with SEO and better visibility in the search results. But, many eBay sellers struggle to find a proper way to do it. Because there are no specific ways to do Keyword research for eBay.That is why we created this guide to show you how to do eBay keyword research for free! In this article, we’ll cover three simple and effective methods to find keywords for your eBay listings.
Key Topics Covered in This Guide:
- eBay Keyword Research
- Popular free eBay keyword research tool
- Use Zik Analytics to find profitable keywords and build titles.
- Use eBay’s Cassini algorithm for keyword suggestions.
- Use the eBay Product Research tool to gather competitor insights.
Method 1: Using Zik Analytics for eBay Keyword Research
Zik Analytics is a popular tool for eBay sellers. It provides detailed insights into keywords, competition, and sales data. Visit Zik Analytics to begin the keyword-finding process.
Free eBay Tools
Zik provides both paid and free eBay support tools for sellers. It is reasonable to try free tools first, before going for premium applications.
Here to find the free tools section, scroll to the bottom and select “eBay Title Builder ” from the list for our keyword analysis task.
eBay Title Builder Tool
This will lead to the eBay Title Builder Tool page where you have to set your preferences for keywords. Choose your marketplace. There are several options here like eBay, AliExpress, and Amazon. Here in our case, we selected the eBay marketplace. Next, select your shipping location and sale date range. You can also add the keyword phrase that should not be countable in your search by including it in the Exclude Phrase section.
Now enter your product name (e.g., “mini fridge”) in the search box.
It will provide a detailed analysis of the given keyword. It is now your manual task to analyze the results based on important metrics. Check metrics like average search volume, competition, and sales data.
What keywords to use on eBay Title?
Long tail keywords get large traffic to your eBay listings. So, get long-tail Keywords first. Here, for example, look for phrases like “mini fridge with freezer” or “two-door mini fridge.”
Click keywords to add them to the title builder box. Pick three to five keywords that are related to your product. Edit as needed, keeping the 80-character limit in mind.
Tip: Focus on keywords with high search and sales volumes but lower competition.
Method 2: Using eBay Cassini Algorithm
Cassini is an eBay search algorithm. It ranks listings based on relevance and other factors.
Visit eBay Marketplace
Use the search bar to type your main keyword (e.g., “mini fridge”).
Check Suggested Phrases:
Look at the dropdown suggestions. These reflect common search terms buyers use.
Refine Your Search
Add more words to get precise long-tail keyword ideas. Use these suggestions to optimize your title and increase visibility.
Method 3: Using eBay’s Product Research Tool
eBay’s Product Research tool is not a dedicated keyword tool. But it has features that provide useful competitor data.
Access Your eBay Account
Go to the Research tab and select “Product Research.”
Set Parameters
Choose your marketplace and date range.
Search for Your Product
Enter a product name (e.g., “women’s athletic shoes”).
Analyze Competitors
Review top-performing competitors and note the keywords they use. Use competitor insights to discover popular keywords and improve your listings.
Conclusion
Keyword research for eBay should not be that hard if you follow these 3 methods. Properly using them will help you to find the right keywords to boost your eBay sales. If you want to gather more information, do not forget to check our ZIK Analytics – Best eBay Product Research Tool article.
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