Managing Amazon Ads on your desktop is great, but what if you could control your campaigns from anywhere? The Amazon Seller app empowers you to manage your campaigns anytime, anywhere. Gone are the days of scrambling to reach your desk for a crucial optimization.
This blog post is about how to optimize your Amazon PPC campaigns using the Amazon Seller mobile app. The blog post provides a step-by-step guide on how to install the app, log in to your account, and access your campaign data. It also details how to adjust bids, target keywords, and add negative keywords
1.What Is Amazon Seller App?
The Amazon Seller Central app is a free mobile app designed to help sellers manage their Amazon business on the go. It essentially offers a mobile version of Seller Central, allowing you to conveniently handle various tasks from your smartphone or tablet. You can manage your Amazon sales directly from your smartphone with the free Amazon Seller app, commonly known as AMZ Seller or Amazon Central Seller app.
2.Benefits Of Using Amazon Seller Central App
Mobile ad management offers several key benefits that can simplify and further improve your advertising campaigns:
- Manage Campaigns on-the-Go: The biggest advantage is the ability to manage your mobile ad campaigns from anywhere, anytime. With a mobile app, you can monitor performance, make adjustments, and stay informed without being chained to a computer.
- Real-Time Monitoring: Track performance metrics and make adjustments as needed, ensuring your campaigns stay on track.
- Bid and Budget Adjustments: Adjust bids and budgets on the fly to capitalize on emerging opportunities or mitigate poor performance. This control ensures that your ad spend is always aligned with current market conditions
- Real-Time Bidding Adjustments: Some platforms allow for real-time bid adjustments based on performance data. This enables you to optimize your budget allocation and potentially improve campaign ROI.
- User-Friendly Experience: Mobile interfaces are designed to be intuitive and engaging, making it easier for advertisers to stay engaged with their campaign management activities regularly.
- Performance Monitoring: Analyze metrics like ad spend, clicks, conversions, and cost-per-click (CPC) to gauge campaign efficiency.
Overall, mobile ad management empowers you to manage your campaigns more efficiently, target your audience more effectively, and potentially achieve better results.
Pro Tips: You can set up automated rules within the app to streamline management tasks. These rules can automatically adjust bids based on pre-defined parameters, saving you valuable time and ensuring your campaigns stay within budget.
3.How To Install Amazon Seller Central App
Downloading the app might slightly differ depending on your device’s operating system.
- 1. Search the App: Search for “Amazon Seller” in the App Store on iOS Devices or Google Play Store on Android devices.
- 2. Download the App: Identify the Amazon Seller central app published by Amazon Mobile LLC and hit the download button. Wait for it to install.
There are two main ways to install the Amazon Seller mobile app, depending on the type of device you have:
For iPhone and iPad Users:
- Open the App Store.
- Tap the Search icon (magnifying glass).
- Type in “Amazon Seller” and tap Search
- Look for the app titled “Amazon Seller” by Amazon Mobile LLC. It should be the first or second result.
- Tap Get to download and install the app. You may need to verify your Apple ID with your face ID, touch ID, or password.
For Android users:
There are two options, depending on your device:
- Google Play Store:
- Open the Google Play Store app.
- Tap the Search bar and type in “Amazon Seller”
- Locate and tap the app titled “Amazon Seller” by Amazon Mobile LLC.
- Tap Install to download and install the app. You may need to confirm your Google Play Store credentials.
- Amazon Appstore (for Fire OS devices):
- Open the Amazon Appstore app on your Fire tablet or smartphone.
- Tap the Search bar and type in “Amazon Seller”.
- Locate and tap the app titled “Amazon Seller” by Amazon Mobile LLC.
- Tap Get to download and install the app. You may need to sign in to your Amazon account.
4.Login To Amazon Seller Account On The Mobile App
Once downloaded, open the app and choose your primary marketplace (usually your country).
On the login screen, enter the email address and password associated with your Amazon Seller account.
If you use two-step verification, you’ll need to enter the verification code sent to your registered mobile number or email.
After entering your credentials, tap the “Sign-In” button.
If prompted, complete any additional authentication steps, such as verifying a security question or entering a one-time password (OTP).
Once logged in, you’ll be taken to the Amazon Seller app dashboard, where you can manage your seller account, view orders, manage inventory, and more.
5.View Campaign Performance Data From Seller Central App
So in the Advertising section, you’ll see an overview of your active campaigns. This overview will typically include basic performance metrics such as impressions, clicks, CTR, and sales, and other matrics from Mobile App.
In the detailed campaign view, you will see various performance metrics, including:
- Impressions: The number of times your ad was shown.
- Clicks: The number of times your ad was clicked.
- CTR: The ratio of clicks to impressions (Clicks / Impressions * 100).
- Sales: The total sales generated from the ad.
- ACOS: Advertising cost of sale (how much it costs you in advertising to get your sales within a time period).
In this App, you can use filters and date range options to customize the data displayed.
6.Review Sales Performance and Monitor Orders
To review sales performance and monitor orders effectively, you can utilize various tools and features within the seller app or platform you’re using.
Simply tap the sales chart to view
- Total Sales
- Top-Selling Products
- Sales Trends
Detailed Payment Management
Access the Payments tab on your home screen to review payment details and current or past statements. In addition to statements, you can also view information about:
- Refunds
- Current Orders
- Other Transactions
Comprehensive Fulfillment Tracking:
The app empowers you to oversee the entire fulfillment process, from the moment customers place orders to when the packages are delivered to their doorsteps. So, you can also monitor the returns process and track key metrics like:
- On-Time Deliveries
- Late Shipment Statistics
- Order Defect Rates
- Cancellation Numbers
- Return Dissatisfaction Data
By actively reviewing sales performance metrics and monitoring orders through your seller app or platform, you can gain valuable insights into your business operations, identify areas for improvement, and deliver exceptional customer experiences.
7.Monitoring Inventory Status and Key Metrics
Effective inventory management relies on monitoring inventory status and key metrics to ensure you have the right amount of stock at the right time. This app provides a consolidated view of your business’s health. Here’s what you can monitor:
Inventory Status from Amazon Seller App:
- Real-Time Tracking: Ideally, you should have a system that tracks inventory levels in real time. This could be an inventory management software (IMS) or a system integrated with your point-of-sale (POS) system.
- Regular Stock Audits: Conduct regular physical inventory audits to ensure your system’s data aligns with the actual stock on hand. This helps identify discrepancies and prevent stock outs.
- Warehouse Organization: Organize your warehouse efficiently for clear visibility and easy access to different items. This simplifies stock counting and reduces errors.
Key Inventory Metrics to Monitor:
- SKU Level: Monitor the quantity of each item (SKU) to identify potential stockouts or overstocking situations.
- Stock-to-Sales Ratio: This metric compares your average inventory level to your sales volume. It helps assess inventory efficiency and identify if you’re holding too much or too little stock.
- Inventory Turnover: This metric indicates how many times you sell and replace your inventory within a specific period. A healthy turnover rate suggests efficient inventory management.
- Days Sales in Inventory (DSI): This metric shows how long, on average, it takes to sell your inventory. A high DSI might indicate overstocking, while a low DSI could signal potential stock out
- Inventory Carrying Costs: Track the costs associated with holding inventory, such as storage fees, insurance, and potential spoilage.
- Inventory Accuracy: Ensure the accuracy of your inventory data to make sound decisions. Regularly reconcile inventory data with physical stock counts.
The specific metrics and monitoring methods you choose will depend on the size and type of your business.
8.Amazon Campaign Optimization By using App
Based on your mobile metrics monitoring, you can make adjustments directly within the app:
- Budget Optimization: Increase or decrease your daily or campaign budget based on performance and goals.
- Bidding Strategies: Refine your bidding strategy (e.g., manual bidding or automatic bidding) to optimize ad spend.
- Targeting Adjustments: Refine your targeting parameters to ensure your ads reach the right audience.
- Add Negative Targeting: Monitor the impact of your negative keywords over time and adjust them as needed. Test different variations and combinations to find the most effective exclusions for your campaigns.
So by regularly monitoring key metrics on your mobile device, you can identify opportunities for improvement and ensure your campaigns deliver the best possible results.
For more details checked the following video :
Insights
The Seller Central app allows you to manage your Amazon Ads campaigns on the go, unlocking a new level of efficiency and control. With real-time insights, flexible data exploration, and the ability to monitor key performance indicators (KPIs), you can optimize your campaigns and maximize your advertising ROI – all from the palm of your hand.
Download the Seller Central app today and experience the power of mobile Amazon Ads management!
Here, at Ecomclips, we have been helping many Amazon sellers boost their sales and capture the market share with both PPC and organic SEO. If you need any help boosting your Amazon sales or making growth on your brand, please don’t hesitate to mail us at our email address info@ecomclips.com. Also, if you need an Amazon store or account audit for both PPC Ads and listings SEO, you can let us know via our email address, and we will provide you with a free account audit.
As an Amazon advertising agency, we have a dedicated Amazon Ads Certified expert team who can build an Amazon advertising strategy for your account whether it’s a newly launched or a running Amazon brand to build traffic and conversion.
Additionally, if you need any assistance, please reach out to us in the comment box. We are here to assist you in managing PPC advertisements to improve your profit, so we offer a personalized approach to our service.
