In the dynamic world of e-commerce, navigating the complicated landscape of Amazon PPC advertising is a journey that demands constant adaptation and strategic finesse. As we step into 2024, the stakes are higher than ever, requiring sellers to stay ahead of the turn with cutting-edge Amazon PPC ad strategies. Along with the New Year, more features and tricks of utilization will be needed to establish a business on Amazon. In this blog, we’ll delve into the top three Amazon PPC ad strategies that can significantly raise your campaign performance and maximize your return on investment in 2024.
1. Amazon PPC Ad Strategies To Reduce Ad Spend
One of the most effective Amazon PPC ad Strategies effective ways to reduce your ad spend is by using the search term report. This report shows you the search terms that customers used to find your product. By analyzing this report, you can identify the most effective keywords and use them for better use and also you will be able to identify negative keywords and take action for them. Here is how you can download the search terms report of your campaigns and analyze it.
⬤ Log in to your Seller Central account.
⬤ Click on the “Reports” tab in the top navigation bar.
⬤ Select “Advertising Reports” from the dropdown menu.
⬤ Select the campaign, report type, and period (longer than 7 days is optimal).
⬤ Click on “Create report”.
⬤ Download your search term report from the right column.
You can follow our previous Blog to learn about all the useful reports Amazon provides where to look for them and how to generate those reports.
a) Cut The High Spending Keywords
One of the key challenges in managing an Amazon PPC campaign is the risk of overspending on keywords that may not be generating substantial returns. Identifying high-spending keywords is the first step in optimizing your ad spend. You can utilize the Search Term Report to pinpoint keywords that are draining your budget without driving conversions. Make sure to filter out all the keywords without sales but high spending and mark them as negative and tergite as negative on the campaign level.
b) Optimize the High ACoS Keywords
Analyzing your Advertising Cost of Sales (ACoS) is crucial for understanding the efficiency of your campaigns. Identify high ACoS keywords that are not yielding profitable results. Adjust your bidding strategy or consider excluding these keywords to allocate your budget more effectively.
To take action to control your budget and effective spending you can sort out the “Search Terms” report by ACoS percentage higher to lower you will be able to identify all the keywords with high spending and less sales. Mark all the high conversation rate keywords that are most likely to produce any good results in the upcoming days.
c) Adjust Low Spending Keywords
Don’t neglect low-spending keywords! You can identify low-spending keywords that have growth potential and analyze their relevance and performance. By optimizing your bids for these keywords, you can potentially increase visibility and conversions without inflating your overall ad spend.
2. Scaling Campaigns by Extracting Keywords
Scaling campaigns are vital in delivering targeted products to specific consumers to grow your business. By extracting keywords from PPC campaigns, you can identify the right keywords to target and optimize your campaigns for better performance.
a) Extract Keywords from Auto Campaigns
Auto campaigns can be a goldmine for discovering new, relevant keywords. The advantage of Amazon PPC Ad Strategies is the Search Term Report from your Auto campaigns to identify high-performing keywords. Once identified, transfer these profitable keywords to manual campaigns for greater control over bidding and optimization.
b) Extract Keywords from Broad Match-Type Campaigns
Broad match-type campaigns reach a wider range, allowing you to discover variations and related terms that may be relevant to your product. Regularly review the search terms triggering your ads and extract high-performing keywords. Incorporate these into more targeted campaigns to maximize their impact. Using long tail keywords gives the real-time opportunity to find the most suitable proven exact keywords to focus on and build a separate Exact match type campaign.
Amazon PPC Ad Strategies Campaign Structure and Budget
Structuring your campaign is important for identifying the right ways for your campaign and increasing the budget where needed. It includes keyword optimization, bidding strategy, and budget setup tactics.
a) Keyword Optimization
Effective campaign structure begins with thoughtful keyword organization. Group similar keywords together and create ad groups that align with specific product categories or themes. This ensures that your ads remain highly relevant to the search queries, improving overall campaign performance. Amazon PPC Ad Strategies using them at a particular time frame and setting up higher bids for them will be more beneficial to increase sales. measuring the success of keywords you should pause and resume accordingly.
b) Bidding Strategy
Bidding strategy is a critical component of PPC campaigns and it can best ways on Amazon PPC Ad Strategies. By choosing the right bidding strategy, businesses can optimize their ad spend and achieve better results. Optimizing bids at the right time and on the right keywords can easily enhance performance quickly. Based on the placement of the ad, modifying bids will be more suitable to increase visibility. Implementing a dynamic bidding strategy, such as bid adjustments based on device or time of day, can further enhance your campaign’s effectiveness.
c) Budgeting Strategy
Monitor your campaign budgets closely and allocate resources to high-performing campaigns. Additionally, consider experimenting with different budgeting strategies, such as dayparting or lifetime budgets, to optimize your ad spend over time. Based on sessions, festivals, and campaigns performance budget adjustment is needed. Now that Amazon also provides hourly-based reports you can easily find the most suitable time when your product is shining with more sales. Then, you can set different budget rules for those times that will be extra beneficial to increase sales
For detailed explanations on how to check hourly-based reports, analyze performance, and set bidding, you can refer to our YouTube video. Here is the link for reference: Amazon PPC Day Parting – How Rule-Based Bidding Can Lower ACOS | Amazon Hourly-Based Campaign Report
Enhance SEO Using Alt-Text at A+ and Brand Story
To rank up your product organically, more keyword-targeted descriptions are better as the search engine looks for the search terms to match with product details. Alt-Text at A+ is a feature that allows you to add descriptive text to your images, and this text is also used by the Amazon Algorithm to understand what the image is about.
The brand story tells the story of a brand including visions, values, mission, and goals to help customers understand your company’s origin. A brand story can create a good attachment connection to the product to get more loyal customers. It’s also beneficial for organic SEO part in any platform. Using brand story and Alt-Text at A+ products will eventually bring you more traffic toward sales.
Improve CTR by Changing the Main Image
Your product’s main image is the first impression on Amazon. Boost Click-Through Rates (CTR) by ensuring high-quality, clear visuals that highlight key features. Align images with customer expectations, showcase real usage scenarios, and conduct A/B testing for optimal results. A visually appealing main image not only improves CTR but also enhances your brand’s perception, making it a key asset in the competitive Amazon marketplace.
For detailed explanations, you can watch our YouTube video: Get 2X CTR with Amazon Main Image Optimization | Increase Your Amazon Click Through Rate in 2023
Conclusion
Mastering Amazon PPC requires a combination of data analysis, strategic thinking, and adaptability. By implementing these top three PPC strategies in 2024, you’ll be better provided to navigate the ever-evolving Amazon marketplace and drive success for your Amazon business. Continuously monitor your campaigns, and be prepared to adapt your strategies as needed to maximize your advertising investment on Amazon.
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To know more about Amazon, please check out our other blog. Also, you can check our YouTube videos as well related to Amazon.
