When it comes to running seasonal campaigns, it’s imperative to remain at the top of your game. Using Amazon’s Pay-Per-Click (PPC) advertising network is one efficient way to increase sales during busy times of the year using seasonal keywords. With Amazon PPC, you can advertise your items prominently in search results and target particular seasonal keywords to increase exposure and drive traffic to your listings. It is extremely important to stay ahead of the competition in the dynamic e-commerce landscape.
To become a successful Amazon seller, you must understand and leverage the power of seasonality. Seasonality plays an important role in changing consumer demand throughout the year and can be your secret weapon to gain a competitive advantage. In this comprehensive guide, we’ll cover the concept of the right keyword that can increase your conversion rate on an Amazon Ads campaign for your seasonal item.
1. Seasonal Keywords and Seasonality on Amazon
Seasonal keywords are keywords that significantly increase search volume at certain times of the year when more people are searching for them. An example is a search term like “Christmas decorations” In December, many more people are looking for Christmas decorations.
Here you can see the gradually increasing sales volumes for Christmas decorations keywords because November and December are the peak times of these keywords.
For this Christmas decorations keywords also the sales volume is increasing the reasons behind the seasonal time. While in the summer months, the demand for this type of products and keywords will be very low.
Seasonality in the Amazon market refers to the patterns and trends in consumer demand for products that develop throughout the year. These trends are influenced by various factors, including holidays, weather, cultural events, and shopping events such as Amazon Prime Day, Black Friday, and Cyber Monday.
2. How Can You Identify Seasonal Keywords?
You will often find that as different seasons begin, the popularity of different products increases. In the winter season, for example, winter hats and hoodies become much more popular. Sellers who offer seasonally appropriate products should prepare for inventory changes and adjust their advertising strategy accordingly. Understanding seasonality allows you to adapt your marketing strategies to your customers’ needs and preferences.
Analyze Your Competitors
You can find seasonal keywords by looking at what your competitors are doing. You can also check their content, landing pages, and ads to see how they use seasonal keywords to attract and convert customers. This will help you identify gaps and opportunities in your niche and learn from their strategies.
There are many factors that you can look for checking how your opponents are doing. For Amazon, you can check the data like how much items your competitors are selling on each month, what are their pricing, what they are offering or what new things they are offering with their listing!
For instance, Amazon shows how much units each sellers are selling in past month, this data would surely help you to stay ahead on your game.
Use Keyword Research Tools
You can use some keyword research tools like Helium-10 and Jungle Scout. Keyword research tools can help you generate and evaluate seasonal keywords based on various metrics, such as search traffic, difficulty, cost-per-click, and competition. You can also use these tools to identify long-tail and semantic versions of your seasonal keywords and organize them according to themes or intent.
You can always use the Helium10 Keyword research tools and reverse product look features to find the best and perfect keywords for your listings and re-write some your listings bullet points or even the Title!
Plan Your Content Calendar
Once you have your list of seasonal keywords, you need to plan your content calendar accordingly. You need to create and publish your content early so that you can rank well and capture your audience’s attention before the peak season. You should also update and repurpose existing content by adding relevant seasonal keywords and linking to new content. You should also tailor your content to your marketing goals and use seasonal keywords to create engaging headlines and offers.
3. How You Can Use Seasonal Keywords on Amazon
The complexity of managing seasonal demand on Amazon Advertising doesn’t end with campaign structuring and budgeting. To use multiple keyword bidding strategies at the same time, you have to be very flexible. Let’s go to an example you have a product that buyers often buy as a gift for their father.
For a product like this, there are two types of keywords: specific keywords that generate high search volume during the seasonal season (Father’s Day gift) and more general keywords that have lower search volume throughout the year (Gift for Father’s Day). Depending on where you are in the seasonal cycle, you will need to adjust the balance between these two keyword types in your account.
To ensure that the seasonal keywords don’t reduce the potential sales of the more general keywords, you should be fully aware of how much of the ad budget for your campaign is going to these keywords. Having two distinct campaigns, one for generic keywords and one for broad keywords, is a terrific method to do this. Gaining a basic understanding of what your rivals are doing successfully in these seasons will put you ahead of the game.
For instance, here are some good keywords for the item Christmas Snowflake Window Clings Stickers for Glass
- Christmas window stickers
- Window christmas decorations
- Santa Claus Reindeer Decals for Party
- Christmas window clings
- Xmas Decals Decorations Holiday Snowflake
- Window Clings Stickers for Glass
- Christmas Window Decals
- santa claus Window decor
- Christmas Snowflake
- Xmas Window stickers
- snowflake window clings
- Christmas santa Window stickers
- Christmas window cling stickers
Once your campaign gains momentum and you identify more precise terms for your items, you may then refine these keywords.
To draw in clients who are actively searching for items throughout particular seasons, concentrate on highly relevant keywords. Your terms should be somewhat competitive yet still relevant. Bidding on the most popular phrase with a new brand and product may seem counterintuitive, but it is unlikely to convert against well-known businesses. You would end up wasting the money on a sale that you lost to a rival.
Advantage of using seasonal keywords
- If you can rank keywords, they can help you acquire a lot of traffic and sales.
- They are only relevant for a short period, so you must be aware of when people are looking for them and organize your marketing appropriately.
- You will have a higher chance of ranking highly for seasonal keywords if you start optimizing your website for them ahead of your competitors.
- It contributes to a more targeted and successful SEO approach.
Seasonal keywords can be very valuable, but you need to know when people are searching for them and plan your marketing accordingly. If you do, you can get a lot of traffic and sales from these high-search volume keywords.
Insights!
When it comes to optimizing your SEO strategy and generating traffic, seasonal keywords may make a big impact. Good seasonal keyword research is like riding a large wave to the shore without being wiped out. This implies that you must plan ahead of time, either before launching your product or by finding alternative ways to outwit your current competitors by identifying what broad and long-tail keywords you must include in your listing to attain your ranking goals.
If you need any help with Amazon PPC, you can contact us via email at info@ecomclips.com with this blog reference. You can also check out Our Website, www.ecomclips.com to get useful blogs that may help out your business a lot. Our team can provide you with the best solution of all time.
