What’s an Amazon Product Video?
A better strategy to highlight your products is to include product videos in the combination (Amazon product listing).
Amazon product videos that showcase your products in use can be found on Amazon.com. They can be used to highlight features, show use cases, or just offer potential customers a better idea of what they’re getting before they buy.
Almost 74% of customers claim that customer videos influence their decision to purchase a product.
In essence, a high-quality video gives your audience crucial information they must know, and by explaining it to them in a way they can understand.
It helps you to express the value of your product uniquely, which helps brands boost product sales.
What is a sponsored Amazon video ad?
Amazon’s sponsored brand video advertisements are a newer ad style that lets sellers include video adverts in search results. The iOS, Android, and PC versions of Amazon will all feature these advertisements.
Amazon will display sponsored content as the top results after consumers enter a keyword into the search field. Always marked as “Sponsored” or “Ad” respectively. It functions in a method similar to Google search advertisements.
You can use Sponsored Brand Video Ads to express your brand’s story to customers. They differ from Sponsored Product Ads because of this. You can also use them to provide information to new buyers or describe the qualities of an existing product.
How do Amazon-sponsored video ads work?
Most of the time, sponsored brand video ads work the same as standard sponsored product ads. Customers can click through to your product detail page from an advertisement that displays in search results and make purchases there.
A very special feature that the company offers developers of sponsored video ads. As soon as the viewer looks at the page, the video ad will start playing. The viewer can unmute the video in order to hear it; else, it will be muted. Once the video begins, it will play continuously without a progress bar to avoid skipping.
One of the major advantages of using Sponsored Brand Video advertisements is the considerable amount of space they cover in search results.
Success strategies for sponsored video ads
With the help of video advertisements, you can build your brand identity and generate clicks that are cost-effective for your listing.
However, putting up a standard video without giving much care to the message it delivers will usually only provide average results.
When creating your video advertising, be sure to follow the standard best practice guidelines to make sure your efforts have a real effect on the expansion of your company:
- Make a video that explains and highlights your product
- Your videos should be short
- Target competitors with your Amazon Video Advertising
- Leave out the fancy intro
- On-screen text
- Make a looping video
Video ads receive 20% more clicks than images, thus driving more traffic by virtue of a higher click-through rate (CTR). Viewers are spending 5X longer looking at videos than static images.
An effective conversion rate for Amazon video ads typically ranges between 10-15%.
Ads aim to maintain consumer engagement with the business in an approachable, understandable manner.
Create an Amazon-sponsored video campaign
A campaign can be launched in as little as five minutes. Select the product video you wish to promote, choose between automatic and manual targeting, and choose your pay-per-click budget before creating a Sponsored Product video ads campaign.
Decide at least 1 product video to promote for your Sponsored Brands ads, add your logo and a unique headline, pick the keywords you want to target and decide how much money you want to pay.
To build your unique Store for free, use our pre-built templates, drag-and-drop tiles, and dynamic elements. Choose your offer and daily budget, and build your campaign for Sponsored Advertising.
Create your Amazon video ad today with our expert team
Using video ads, Amazon sellers now have the chance to express their creativity and develop an emotional connection with their customers. Make memorable and attractive ads that are worth the cost per click because the Amazon video advertising market is highly competitive.
“Start creating videos to generate more views and potential sales with our expert video editing team.”
Conclusion:
Every Amazon search page only displays one video ad, so advertisers should provide the highest order content possible to impress customers and grab their attention right away. This is a great strategy for staying one step ahead of your competitors for your product.
Using video ads, you can boost your sales also Amazon sellers now have the opportunity to express their creativity and develop an emotional connection with their customers. Make memorable and interesting ads that are worth the cost per click because the Amazon video advertising market is highly competitive.
So give Sponsored Brands Video ads a try and follow the best practices in this article to give yourself a head start on the competition!
